Christo: Hey there guys! Welcome back.

So what I want to share in today‘s tip is about the messaging when it comes to marketing and messaging your business or your brand or your product or service that you think you are pushing. What we‘re always driving to do with marketing is to own prior thoughts that people have. So what I mean by that is we get clear on what are the trigger thoughts that you would like humans to have that would bring your brand to mind.

So for example, If have a specific problem, your brand might come to mind or if I have a specific want/that I might want, your brand might come to mind ,or a specific product, like one specific product, you start to become known as the go-to for that. It could even be an emotion, like I might think cool or I think fancy and your brand might come to mind. This is what we want to do through all of our marketing that we put out there to the world, we get clear on what is this thing that we want to amplify, what are the trigger thoughts that we want people to have that brings our brand to mind. The unfortunate reality for most small businesses in our experience is, if you try to be known for 15 different things, it is not going to work. Even sometimes 5 different options, it‘s going to be hard to really become known for that thing. So we really narrow the focus.

You might have different markets and you want to become known for different things, for different segments, and it could be okay. There‘s a lot of variables on this. But typically the narrower the focus to become known for one thing, the more we tend to own that space.

So I wanted to share this with you as a tip today. Think about what are the thoughts that you would like people to have that then brings your brand to mind and then push that out, that message of what you want to be known for through every touch point you have with any human on planet earth in relation to your business. So you‘re always amplifying that message.

So I‘d love to hear from you guys, anything that you know or put the comments below. You could comment on what you already amplify out to the world and what you want to be known for. Share it with us below. We‘d love to hear from you. So here‘s to creating ripple effects of awesomeness everywhere we go and creating a global impact with marketing awesomeness.