Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Basic Bananas Marketing mentoring for small business ## Sitemaps - [XML Sitemap](https://www.basicbananas.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [S07 EPISODE 22: HOW TO USE VIDEO MARKETING IN YOUR BUSINESS](https://www.basicbananas.com/how-to-use-video-marketing-in-your-business/) - Want to scale your brand with video? Production expert Daniel Steinhauer shares how to use video marketing in your business and avoid costly beginner mistakes. - [Let‘s Talk Signage!](https://www.basicbananas.com/lets-talk-signage/) - Want to maximize your location's foot traffic? Franziska Iseli shares how to use signage for business growth with high-impact A-frames, design tips, and CTAs. - [S07 Episode 23: How to get free media exposure](https://www.basicbananas.com/s07-episode-23-how-to-get-free-media-exposure/) - Want to scale your brand without a massive ad spend? Learn how to get free media exposure, avoid common pitching mistakes, and master the 3 key phases. - [Podcasts you need to plug into!](https://www.basicbananas.com/podcasts-you-need-to-plug-into/) - Need fresh inspiration? Franziska Iseli shares 5 of her favorite inspiring business podcasts to help you elevate your mindset, strategy, and daily habits. - [S07 Episode 24: How to come up with story angles](https://www.basicbananas.com/s07-episode-24-how-to-come-up-with-story-angles/) - Want free publicity? Learn how to come up with story angles that hook journalists, grab media attention, and get your business featured without paying for ads. - [How to prioritize time for business growth!](https://www.basicbananas.com/how-to-prioritize-time-for-business-growth/) - Stuck in reactive mode? Christo Hall shares practical ways to prioritize time for business growth and move from daily firefighting to proactive scaling. - [S07 Episode 25: How to approach the media](https://www.basicbananas.com/s07-episode-25-how-to-approach-the-media/) - Want free PR? Learn how to approach the media, find the right journalists, and structure a perfect press release without being annoying or ignored. - [3 Steps to creating your next successful promotion!](https://www.basicbananas.com/3-steps-to-creating-your-next-successful-promotion/) - Need to generate sales quickly without being pushy? Christo Hall shares the exact 3 steps to creating a successful promotion that drives sustainable revenue. - [S07 EPISODE 26: How to Build Systems to Manage a Growing Team](https://www.basicbananas.com/s07-episode-26-how-to-build-systems-to-manage-a-growing-team/) - Stop repeating the same training. Aga Russell and Christo Hall share how to build systems to manage a growing team and scale your operations effortlessly. - [3 (more) Must-read A-peeling books](https://www.basicbananas.com/3-more-must-read-a-peeling-books-2/) - Welcome back to the book club! Franziska Iseli shares 3 must read books covering human motivation, invisible influence, and engaging fiction to spark your mind. - [S07 EPISODE 27: How to Generate More Sales with Upsells](https://www.basicbananas.com/s07-episode-27-how-to-generate-more-sales-with-upsells/) - Stop leaving money on the table. Christo Hall explains how to generate more sales with upsells by sequencing your products to maximize revenue easily. - [Why marketing? Every business owner needs to understand marketing strategy](https://www.basicbananas.com/whymarketing/) - Stop blindly outsourcing. Franziska Iseli explains why you must understand marketing strategy to protect your cash flow and scale your business profitably. - [How to get into the flow of ideas](https://www.basicbananas.com/become-an-idea-machine/) - Struggling to find new solutions? Discover how to access the flow of ideas by shifting your brain waves and making relaxed creativity a daily habit. - [S07 EPISODE 28: How to sell products and services through webinars](https://www.basicbananas.com/s07-episode-28-how-to-sell-products-and-services-through-webinars/) - Struggling to convert live viewers? Christo Hall shares the exact framework to sell products through webinars, boost stick rates, and pitch with confidence. - [Couples in Business Together](https://www.basicbananas.com/couples-in-business-together/) - Mixing marriage and management? Christo Hall shares 4 survival rules for couples in business together to drop the ego and thrive both at work and home. - [S07 Episode 29: The most important marketing laws to increase conversions](https://www.basicbananas.com/s07-episode-29-the-most-important-marketing-laws-to-increase-conversions/) - Master the 8 psychological laws of influence. Discover how to increase conversion rates ethically and turn your business marketing into a sales machine. - [Are you in the right business?](https://www.basicbananas.com/are-you-in-the-right-business/) - Feeling completely flat and uninspired? Franziska Iseli shares the exact questions to ask yourself to find out if you are actually in the right business. - [S07 Episode 30: Sales conversations – How to sell without being salesy](https://www.basicbananas.com/s07-episode-30-sales-conversations-how-to-sell-without-being-salesy/) - Hate sounding pushy? Discover how to sell without being salesy by mastering body language, instant likeability cues, and the numbers behind conversions. - [How to Incorporate Your Values into the Interviewing Process](https://www.basicbananas.com/how-to-incorporate-your-values-into-the-interviewing-process/) - Stop making bad hires. Franziska Iseli shares how incorporating your values into the interview process helps you screen for culture fit and build an elite team. - [S07 Episode 31: How to get more referrals](https://www.basicbananas.com/s07-episode-31-how-to-get-more-referrals/) - Passive word-of-mouth is not a strategy. Discover the 4-step system to get more referrals on autopilot and attract a constant flow of warm leads. - [How to Stay Motivated In Business!](https://www.basicbananas.com/how-to-stay-motivated-in-business/) - Hit an operational wall? Christo Hall shares practical framework shifts to beat burnout, reclaim your drive, and stay motivated in business long-term. - [S07 Episode 32: How to craft your own content marketing calendar](https://www.basicbananas.com/s07-episode-32-how-to-craft-your-own-content-marketing-calendar/) - Stop scrambling for last-minute post ideas. Discover how to craft a content marketing calendar, stay consistent, build massive trust, and unlock endless topics. - [4 Steps to Use Marketing Like a Science!](https://www.basicbananas.com/4-steps-to-use-marketing-like-a-science/) - Stop guessing where your revenue comes from. Franziska Iseli breaks down 4 clear steps to use marketing like a science to test, optimize, and scale campaigns. - [5 Tips to Rock Your Next Public Speaking Gig!](https://www.basicbananas.com/5-tips-to-rock-your-next-public-speaking-gig/) - Stop letting stage fright stall your authority. Franziska Iseli shares 5 actionable, field-tested rules to rock your next public speaking gig with confidence. - [S07 EPISODE 33: Why Podcasting Could be Beneficial for Your Business](https://www.basicbananas.com/s07-episode-33-why-podcasting-could-be-beneficial-for-your-business/) - Build deep customer intimacy and authority. Discover why podcasting for your business is one of the fastest ways to network, scale, and capture attention. - [S07 Episode 34: The content marketing eco-system](https://www.basicbananas.com/s07-episode-34-the-content-marketing-eco-system/) - Stop wasting time on single-use posts. Learn how to build a content marketing ecosystem that multiplies your visibility and recycles your best assets. - [The Little *%/# Inside Our Heads](https://www.basicbananas.com/the-little-inside-our-heads/) - Don't let self-doubt stall your execution. Christo Hall shares surfing-inspired strategies to dismantle your inner critic and overcome the voice of fear. - [S07 Episode 35: Blogging strategies & the power of storytelling](https://www.basicbananas.com/s07-episode-35-blogging-strategies-the-power-of-storytelling/) - Turn your articles into client magnets. Discover actionable blogging strategies, a structured content formula, and the ultimate story arc to hook readers. - [Seasons to Our Motivation](https://www.basicbananas.com/seasons-to-our-motivation/) - Stop forcing linear focus. Christo Hall shares how to sync your motivation to achieve ultimate productivity with zero burnout using tactical charging rhythms - [S07 Episode 36: Why gratitude plays a crucial part in attracting more success](https://www.basicbananas.com/s07-episode-36-why-gratitude-plays-a-crucial-part-in-attracting-more-success/) - Want a sustainable growth engine? Discover why gratitude plays a crucial part in attracting more success, delighting clients, and building momentum. - [5 Tips on Creating Your Business Wolfpack](https://www.basicbananas.com/5-tips-on-creating-your-business-wolfpack/) - Build a team that is deeply engaged and proud to represent you. Franziska Iseli shares 5 leadership insights to create a thriving business wolfpack. - [S07 EPISODE 37: How to form empowering habits and get rid of bad ones](https://www.basicbananas.com/s07-episode-37-how-to-form-empowering-habits-and-get-rid-of-bad-ones/) - Don't let bad routines stall your scaling. Christo and Franziska reveal how to break toxic behaviors, shift core beliefs, and form empowering habits daily. - [The Secret Formula to Creating Kick-Ass Content!](https://www.basicbananas.com/the-secret-formula-to-creating-kick-ass-content/) - Never stare at a blank page again. Franziska Iseli pulls back the curtain on her 4-step secret formula for creating kick-ass content that converts. - [S07 EPISODE 38: The mindset of high-performing people](https://www.basicbananas.com/s07-episode-38-the-mindset-of-high-performing-people/) - Unlock your true operational potential. Mindset specialist Kevin Bees and Christo Hall break down the precise mindset of high performing people to scale faster. - [How to Deal with Digital Disruption](https://www.basicbananas.com/how-to-deal-with-digital-disruption/) - Don't get left behind. Christo Hall shares proactive strategies to deal with digital disruption, spot industry shifts early, and protect your market share. - [S07 EPISODE 39: Success principles for busy business owners](https://www.basicbananas.com/s07-episode-39-success-principles-for-busy-business-owners/) - Stop spinning your wheels. Shandra Moran shares core success principles for business owners to unlock deeper focus, execution speed, and lifestyle design. - [4 Smart Ways to Increase Your Credibility](https://www.basicbananas.com/4-smart-ways-to-increase-your-credibility/) - Stop being your industry's best-kept secret. Franziska Iseli shares 4 smart ways to increase your credibility, win media placement, and build trust. - [S07 EPISODE 40: Automation tools to autopilot your marketing](https://www.basicbananas.com/s07-episode-40-automation-tools-to-autopilot-your-marketing/) - Stop wasting time on repetitive tasks. Christo Hall and Aga share the exact software, logic, and systems needed to seamlessly autopilot your marketing loops. - [How Owning Prior Thoughts will Expand Your Brand](https://www.basicbananas.com/how-owning-prior-thoughts-will-expand-your-brand/) - Want to stay top-of-mind? Christo Hall shares the psychological trigger framework to capture early consumer thoughts and rapidly expand your brand. - [S07 EPISODE 41: How Ontraport Became One of the Top Places to Work](https://www.basicbananas.com/s07-episode-41-how-ontraport-became-one-of-the-top-places-to-work/) - Scale your team without losing your soul. Sam Flegal shares how Ontraport grew from 7 to 100+ staff while ranking as one of the top places to work. - [How to Create a Kick-Ass Brand!](https://www.basicbananas.com/how-to-create-a-kick-ass-brand/) - Want your business to stand out? Franziska Iseli shares the ultimate framework to create a kick-ass brand that is completely consistent, engaging, and iconic. - [S07 EPISODE 42: The best online lead generation strategies](https://www.basicbananas.com/s07-episode-42-the-best-online-lead-generation-strategies/) - Stop burning your ad budget. Ilana Wechsler shares online lead generation strategies and how to fix the top 10 Google Ads mistakes costing you sales. - [Why You Need to Have a Rainy Day Fund!](https://www.basicbananas.com/why-you-need-to-have-a-rainy-day-fund/) - Don't get caught off guard by a market dip. Franziska Iseli shares why a business rainy day fund can completely transform your company during low moments. - [S07 EPISODE 43: The 5 personal style types – Find out what‘s yours!](https://www.basicbananas.com/s07-episode-43-the-5-personal-style-types-find-out-whats-yours/) - Unlock your true authority. Discover the 5 personal branding style types and the 3 core pillars of visual identity with expert guest Elle Lavon. - [The Three Keys to Personalization](https://www.basicbananas.com/the-three-keys-to-personalization/) - Become your market's undeniable first choice. Sue shares three remarkable keys to personalize business connections and beat your automation-heavy competition. - [S07 EPISODE 44: Fulfillment – How to feel more fulfilled in Business and life](https://www.basicbananas.com/s07-episode-44-fulfillment-how-to-feel-more-fulfilled-in-business-and-life/) - Don't burn out chasing revenue. Julia Brun and Christo Hall share the passion, purpose, and people framework to feel more fulfilled in business and life. - [Turning Self-Doubt into Self-Doing!](https://www.basicbananas.com/turning-self-doubt-into-self-doing/) - Stop stalling. Franziska Iseli and Sue Izzo share how to examine your thoughts, overcome self-doubt, and transition from internal hesitation to action. - [S07 EPISODE 45: How to form successful strategic partnerships](https://www.basicbananas.com/s07-episode-45-how-to-form-successful-strategic-partnerships/) - Unlock rapid business growth. Christo Hall shares his tried and tested formula to source, pitch, and form successful strategic partnerships that scale. - [How to Market Yourself Effectively](https://www.basicbananas.com/how-to-market-yourself-effectively/) - Stop boasting. Christo Hall shares two brilliant strategies to market yourself effectively without ever having to brag or talk about yourself directly. - [S07 EPISODE 46: Direct mail campaigns that get your market‘s attention](https://www.basicbananas.com/s07-episode-46-direct-mail-campaigns-that-get-your-markets-attention/) - Cut through digital noise. Christo Hall shares the step-by-step formula for direct mail campaigns using lumpy mail to grab the attention of key decision makers. - [How to Optimize Google Listing](https://www.basicbananas.com/how-to-optimize-google-listing/) - Want more local customers? Christo Hall explains how to optimize Google listing details and dominate Google Maps searches to scale your business profile. - [S07 EPISODE 47: How to go from one to many with events](https://www.basicbananas.com/s07-episode-47-how-to-go-from-one-to-many-with-events/) - Stop relying on pushy sales. Christo Hall shares how to run business events, workshops, and seminars to build authority and attract hundreds of new customers. - [Prioritizing Tasks for Business Growth](https://www.basicbananas.com/prioritizing-tasks-for-business-growth/) - Stop feeling overwhelmed by your workload. Christo Hall shares how to get clear on tasks, categorize your list, and focus on business growth activities. - [S07 EPISODE 48: The four-part presentation framework](https://www.basicbananas.com/s07-episode-48-the-four-part-presentation-framework/) - Keep your audience on the edge of their seats. Learn the exact four-part presentation framework Basic Bananas uses to structure powerful talks and articles. - [How to Manage Your Energy](https://www.basicbananas.com/how-to-manage-your-energy/) - Stop managing time and start managing energy. Franziska Iseli shares how structuring your day around your energy levels triggers ultimate productivity. - [S07 EPISODE 49: Apps We Love](https://www.basicbananas.com/s07-episode-49-apps-we-love/) - Streamline your operations. Christo Hall and the Basic Bananas team share 12 favorite business apps for productivity, communication, and mental clarity. - [Are you a pro or amateur?](https://www.basicbananas.com/are-you-a-pro-or-amateur/) - Where are you being an amateur in business? Franziska Iseli shares the difference between a pro and amateur mindset and how deliberate practice changes outcomes - [S07 EPISODE 50: Marketing trends for 2018](https://www.basicbananas.com/s07-episode-50-marketing-trends-for-2018/) - Look back at foundational marketing trends. The co-founders of Basic Bananas share what worked and how these shifts set the stage for long-term growth. - [Boost Your Bottom Line](https://www.basicbananas.com/boost-your-bottom-line/) - Start the New Year strong. Franziska Iseli shares how capitalizing on holiday campaigns, incentives, and goodies will boost your bottom line immediately. - [Engaging with Social Media](https://www.basicbananas.com/engaging-with-social-media/) - Stop guessing on social media. Christo Hall shares how to capture attention, drive website traffic, and own your online real estate to grow your business. - [The Magic of Taking Time Out](https://www.basicbananas.com/the-magic-of-taking-time-out/) - Discover why taking time out is the secret to a happy, sustainable team. Christo shares the value of fun, overcoming fear, and enjoying your business journey. - [Mastering Messenger Bots](https://www.basicbananas.com/mastering-messenger-bots/) - Cut through the email clutter. Franziska and Aga share how to use messenger bots and ManyChat to build relationships, collect contacts, and run competitions. - [Picking a Theme for Your Business](https://www.basicbananas.com/picking-a-theme-for-your-business/) - Stop drifting. Franziska Iseli explains how picking a yearly theme makes you a better leader and focuses your team, customers, and even your competitors. - [Meditate Your Way to Success](https://www.basicbananas.com/meditate-your-way-to-success/) - Meditate and optimize performance. Christo Hall shares why meditation is the ultimate business tool for clarity, focus, and sustainable success. - [Reaching Long-Term Goals](https://www.basicbananas.com/reaching-long-term-goals/) - Stop chasing "one thing" and start making incremental movements. Christo Hall shares the steps to reaching long-term goals and keeping your growth sustainable. - [Our Favourite Tech Tools For Business Owners](https://www.basicbananas.com/our-favourite-ten-tech-tools-for-busy-business-owners/) - Stop wasting time on manual tasks. Discover the 10 best tech tools to simplify, automate, and systemise your business for predictable growth and freedom. - [How to Feed Your Inspiration](https://www.basicbananas.com/how-to-feed-your-inspiration/) - Stop putting creativity at the bottom of your list. Franziska Iseli shares how to feed your inspiration by doing new things and stepping out of your routine. - [S08 EPISODE 1: Welcome to the kick-off of season 8 and some behind-the-scenes insights](https://www.basicbananas.com/s08-episode-1-welcome-to-the-kick-off-of-season-8-and-some-behind-the-scenes-insights/) - Start your year with focus. Join Franziska and Christo for BTS insights on picking a yearly theme, goals across companies, and achieving your dreams this season - [Balancing Business & Lifestyle](https://www.basicbananas.com/balancing-business-lifestyle/) - Is work-life balance tough? Learn how to maintain a healthy lifestyle outside of work with Christo Hall's daily task method for sustainable business growth. - [S08 EPISODE 2: How marketing saved my business – interview with Erik Hatterschiedt](https://www.basicbananas.com/s08-episode-3-how-marketing-saved-my-business-interview-with-erik-hatterschiedt/) - Learn how Erik Hatterscheidt used marketing to turn a business around from loss to profit. Discover the secrets to predictable growth and why education matters. - [How to Market to Different Audiences](https://www.basicbananas.com/how-to-market-to-different-audiences/) - Don't use a one-size-fits-all approach. Franziska Iseli shares 3 tips on using demographics and emotional triggers to market to different audiences effectively. - [S08 EPISODE 3: How to change direction as a business owner](https://www.basicbananas.com/s08-episode-3-how-to-change-direction-as-a-business-owner/) - Ready to pivot? Learn how to change direction as a business owner, listen to your inner guidance, and apply past lessons to ensure your new venture succeeds. - [How to do Before & After Case Studies in Your Business](https://www.basicbananas.com/how-to-do-before-after-case-studies-in-your-business/) - Boost trust with before and after case studies. Franziska Iseli and Julia Brun share 5 tips on using visuals, being real, and being specific to grow. - [S08 EPISODE 4: How to use Facebook chat bots to engage your audience](https://www.basicbananas.com/s08-episode-4-how-to-use-facebook-chat-bots-to-engage-your-audience/) - Stop relying only on email. Learn how to use Facebook chat bots to engage your audience, automate communication, and grow your tribe using proven strategies. - [5 Ways to Increase Business Profits](https://www.basicbananas.com/5-ways-to-increase-business-profits/) - Boost your bottom line fast. Christo Hall shares 5 ways to increase business profits by optimizing revenue, frequency, and expenses for long-term growth. - [S08 EPISODE 5: How to build trust to increase sales conversions](https://www.basicbananas.com/s08-episode-5-how-to-build-trust-to-increase-sales-conversions/) - Stop losing leads to competitors. Discover the 3 elements of trust and how to own the decision-making process to increase your sales conversions today. - [How Sydney Law Practice Family Focus Legal Quadrupled Their Business with Clever and Authentic Marketing](https://www.basicbananas.com/how-sydney-law-practice-family-focus-legal-quadrupled-their-business-with-clever-and-authentic-marketing/) - See how Sydney law firm Family Focus Legal quadrupled their business with authentic marketing. Learn how Rebekah and Catherine built a sustainable firm. - [Why you shouldn‘t bad-mouth anyone!](https://www.basicbananas.com/why-you-shouldnt-bad-mouth-anyone/) - Talking smack never pays off. Franziska Iseli explains why you shouldn't bad-mouth others; it reflects poorly on you and how to handle gossip with grace and - [S08 EPISODE 6: Nine strategies to stay motivated in business](https://www.basicbananas.com/s08-episode-6-nine-strategies-to-stay-motivated-in-business/) - Don't lose your mojo. Learn 9 proven strategies to stay motivated in business, set non-compromisables, and rediscover the fun in your everyday journey. - [Identifying Successful Traits in a Person](https://www.basicbananas.com/identifying-successful-traits-in-a-person/) - Identify successful traits in others to fuel your growth. Christo and Franziska share how to find resources and learn from those who truly walk the talk. - [S08 EPISODE 7: The latest branding trends you need to know](https://www.basicbananas.com/s08-episode-7-the-latest-branding-trends-you-need-to-know/) - Stand out in a crowded market. Discover the latest branding trends, the color of the year, and how to attract the right audience to your business today. - [How to Rapidly Grow Your Business](https://www.basicbananas.com/how-to-rapidly-grow-your-business/) - Stop reacting to your to-do list. Christo Hall shares the exact steps to move from reactive to proactive and rapidly grow your business for long-term success. - [S08 EPISODE 8: The Six Key Strategies to Face Failure](https://www.basicbananas.com/s08-episode-8-the-six-key-strategies-to-face-failure/) - Failure doesn't feel great, but it is necessary for growth. Discover 6 strategies to build resilience to failure and learn to leverage tough love for success. - [Indulging in New Markets](https://www.basicbananas.com/indulging-in-new-markets/) - Don't expand blindly. Franziska Iseli shares 4 critical questions to help you determine if entering a new market is a smart move for your business growth. - [S08 EPISODE 9: The Amazon Way – the 14 Leadership Principles](https://www.basicbananas.com/s08-episode-9-the-amazon-way-the-14-leadership-principles/) - Scale like Amazon. Discover the 14 leadership principles that drive the world’s largest retailer and the one key secret behind their massive global success. - [How to Be Engaging on Camera](https://www.basicbananas.com/how-to-be-engaging-on-camera/) - Stop fearing the lens. Franziska shares 5 practical tips to help you be more engaging on camera, build trust with your audience, and overcome video anxiety. - [S08 EPISODE 10: How to compete in a highly competitive market](https://www.basicbananas.com/s08-episode-10-how-to-compete-in-a-highly-competitive-market/) - Don't get outpaced by big budgets. Learn how to compete in a competitive market using micro-targeting, simple messaging, and your customer's own language. - [How to sell without being salesy](https://www.basicbananas.com/how-to-sell-without-being-salesy/) - Master the art of the soft sell. Christo Hall shares how to sell more deals by listening better and avoiding the pitch. Learn to sell without being salesy. - [S08 EPISODE 11: How to Build a Marketing Team](https://www.basicbananas.com/s08-episode-11-how-to-build-a-marketing-team/) - Ready to scale? Learn how to build a marketing team that meets your standards, track your results effectively, and understand your new role as a leader. - [Crafting Compelling Marketing Messages](https://www.basicbananas.com/crafting-compelling-marketing-messages/) - Don't let your copy fall flat. Franziska shares her framework for crafting marketing messages that resonate with different personality types and drive action. - [S08 EPISODE 12: How do I grow my business without sacrificing quality and lifestyle?](https://www.basicbananas.com/s08-episode-12-how-do-i-grow-my-business-without-sacrificing-quality-and-lifestyle/) - Don't let fear of growth stop you. Learn how to scale your business while maintaining high quality and your ideal lifestyle with these expert strategies. - [Overcoming Self Doubt in Business](https://www.basicbananas.com/overcoming-self-doubt-in-business/) - Don't let performance anxiety stall your growth. Christo Hall shares practical tips to overcome self doubt in business and turn fear of failure into momentum. - [S08 EPISODE 13: The hottest Instagram tips and tools](https://www.basicbananas.com/s08-episode-13-the-hottest-instagram-tips-and-tools/) - Boost your reach and engagement. Discover the best Instagram tips and tools to grow your followers and create content that truly connects with your audience. - [The Principal of Detachment](https://www.basicbananas.com/the-principal-of-detachment/) - Stop letting outcomes control your happiness. Franziska Iseli explains the principle of detachment and 3 simple steps to let go and find more daily peace. - [Small Business Marketing & Sales](https://www.basicbananas.com/hello-world/) - Now, For the First Time, Small Business Owners Can Get Access to Cutting-Edge and Innovative Marketing & Sales Strategies. - [S08 EPISODE 14: How to maintain company culture with an international team](https://www.basicbananas.com/s08-episode-14-how-to-maintain-company-culture-with-an-international-team/) - Build a happy, productive global team. Learn how to align your company culture across continents and keep international employees engaged and connected. - [How To Build A Marketing Team](https://www.basicbananas.com/how-to-build-a-marketing-team/) - Scale faster. Christo Hall shares 3 steps to build a marketing team and explains why small business owners should avoid outsourcing their core marketing. - [S08 EPISODE 15: How to keep your business relevant](https://www.basicbananas.com/s08-episode-15-how-to-keep-your-business-relevant/) - Stay ahead of the curve. Learn how to maintain business relevance by gathering customer insights and studying brands that stay fresh in a changing market. - [8 CONTENT IDEAS FOR YOUR INSTAGRAM CHANNEL](https://www.basicbananas.com/8-content-ideas-for-your-instagram-channel/) - Stuck on what to post? Franziska Iseli and Hanna Metz share 8 high-engagement Instagram content ideas to help business owners reflect their values and grow. - [S08 EPISODE 16: Dr. John Demartini Interview on how to be more fulfilled and increase revenue](https://www.basicbananas.com/s08-episode-16-dr-john-demartini-interview-on-how-to-be-more-fulfilled-and-increase-revenue/) - Unlock peak performance with Dr. John Demartini. Learn how understanding human behavior leads to a fulfilled life and a significant increase in business revenue - [HOW TO GET FREE PUBLICITY](https://www.basicbananas.com/how-to-get-free-publicity/) - Stop paying for ads. Christo Hall shares expert tips on how to get free publicity through strategic story angles and avoiding common PR mistakes. Watch now. - [S08 EPISODE 17: 17 strategies to gain instant credibility in your market](https://www.basicbananas.com/s08-episode-17-17-strategies-to-gain-instant-credibility-in-your-market/) - Stop being your industry's best-kept secret. Learn 17 ways to gain instant credibility, build social proof, and master the 4-question testimonial framework. - [How To Create An Epic Operations Manual to Scale Your Business](https://www.basicbananas.com/how-to-create-an-epic-operations-manual-to-scale-your-business/) - Scale your business without the chaos. Franziska Iseli and Aga Russell reveal how to build a modern operations manual that streamlines your systems and team. - [S08 EPISODE 18: The #1 leadership style to build your dream culture](https://www.basicbananas.com/s08-episode-18-the-1-leadership-style-to-build-your-dream-culture/) - Build your dream team culture. Discover the #1 leadership style used by Basic Bananas and 5 actionable strategies to get your team to drive workplace excellence - [Driving Traffic from Social Media to an Opt in Funnel](https://www.basicbananas.com/driving-traffic-from-social-media-to-an-opt-in-funnel/) - Stop renting your audience! Learn how to use social media to drive traffic to a high-converting opt-in funnel and build a customer database you actually own. - [S08 EPISODE 19: The Five Questions You Must Have Up Your Sleeves When It Comes to Selling](https://www.basicbananas.com/s08-episode-19-the-five-questions-you-must-have-up-your-sleeves-when-it-comes-to-selling/) - Stop feeling nervous about selling. Discover the 5 essential questions for any sales conversation that help you qualify leads and add genuine value to clients. - [The #1 Leadership Style For Small Business Owners](https://www.basicbananas.com/the-1-leadership-style-for-small-business-owners/) - Discover why bottom-up leadership is the #1 leadership style for small business owners. Franziska Iseli shares tips to improve team culture and lead effectively - [S08 EPISODE 20: Jordan Harbinger - Building Relationships and Your Network to Grow Your Business](https://www.basicbananas.com/s08-episode-20-jordan-harbinger-building-relationships-and-your-network-to-grow-your-business/) - Learn how to build your business network with Jordan Harbinger. Discover actionable steps to create deep connections and grow your company effectively. - [Reshaping Your Beliefs for More Success](https://www.basicbananas.com/reshaping-your-beliefs-for-more-success/) - Learn how to reshape your belief system to drive business growth. Basic Bananas co-founder Franziska shares a proven framework to overcome limiting beliefs. - [S08 EPISODE 21: How to Create the Perfect Design Brief](https://www.basicbananas.com/s08-episode-21-how-to-create-the-perfect-design-brief/) - Stop getting bad results from creative freelancers. Learn how to create the perfect design brief with this proven step-by-step Basic Bananas framework. - [The 6 Best Tools For Instagram](https://www.basicbananas.com/the-6-best-tools-for-instagram/) - Discover the 6 best tools for Instagram to optimize your social media marketing. Franziska Iseli and Hanna Metz share top editing, planning, and link apps. - [S08 EPISODE 22: How to Use Facebook Messenger as Live Chat on Your Website](https://www.basicbananas.com/s08-episode-22-how-to-use-facebook-messenger-as-live-chat-on-your-website/) - Boost website sales using a Facebook Messenger live chat widget. Learn to automate follow-ups and segment leads with Manychat in this Basic Bananas episode. - [Why Every Business Needs a Tagline & How to Create It](https://www.basicbananas.com/why-every-business-needs-a-tagline-how-to-create-it/) - Learn how to create a business tagline that drives sales. Christo Hall and Valerie Ontiveros share expert tips on brand messaging and personality. - [S08 EPISODE 23: Crossroads – How to make the right choices in business and life](https://www.basicbananas.com/s08-episode-23-crossroads-how-to-make-the-right-choices-in-business-and-life/) - Overwhelmed by decision fatigue? Learn a 5-step framework for making the right choices in business and life. Discover how to define success and stay flexible. - [3 Steps to Silence Your Inner Critic](https://www.basicbananas.com/3-steps-to-silence-your-inner-critic/) - Learn how to overcome inner critic obstacles as an entrepreneur. Discover three practical steps from Basic Bananas co-founder Franziska Iseli to drive growth. - [S08 EPISODE 24: How to Change Your Relationship with Money](https://www.basicbananas.com/s08-episode-24-how-to-change-your-relationship-with-money/) - Learn how to change your relationship with money to scale your business and reduce stress. Expert tips from Shandra Moran and Christo Hall at Basic Bananas. - [How to Prepare for Business Growth](https://www.basicbananas.com/how-to-prepare-for-business-growth/) - Learn how to prepare for sustainable business growth. Discover Christo Hall’s forecasting tips to scale your company without breaking your systems. - [The 3 biggest marketing mistakes business owners make](https://www.basicbananas.com/the-3-biggest-marketing-mistakes-business-owners-make/) - Stop wasting money on bad ads. Learn the three biggest marketing mistakes business owners make and how to build a 90-day framework to scale your brand today. - [How To Create a Brand People Talk About](https://www.basicbananas.com/how-to-create-a-brand-people-talk-about/) - Learn how to create a brand that generates word-of-mouth marketing. Discover Franziska Iseli’s strategy for building a memorable and talk-aboutable business. - [S08 EPISODE 26: The copywriting formula every business owner must know](https://www.basicbananas.com/s08-episode-26-the-copywriting-formula-every-business-owner-must-know/) - Discover the copywriting formula that drives results. Learn to capture attention and engage your market with proven marketing frameworks for growth. - [How to Increase Your Productivity Instantly](https://www.basicbananas.com/how-to-increase-your-productivity-instantly/) - Master the 80/20 Rule with Christo Hall. Identify common traits of high-performers to increase productivity and find the best use of your time as an owner. - [S08 EPISODE 25: Common Traits of Highly Successful Business Owners](https://www.basicbananas.com/s08-episode-25-common-traits-of-highly-successful-business-owners/) - Discover common traits of successful business owners. Learn how to master your time and outlook to scale your company fast with insights from Basic Bananas. - [S08 EPISODE 27: The Eight Story Angles To Get Free Media Exposure](https://www.basicbananas.com/s08-episode-27-the-eight-story-angles-to-get-free-media-exposure/) - Unlock free media exposure without a PR agency. Discover the 8 story angles journalists love and learn how to pitch your business to land massive publicity. - [How To Create Deeper Connections with Your Customers](https://www.basicbananas.com/how-to-create-deeper-connections-with-your-customers/) - Want to turn clients into fans? Franziska shares how to build authentic customer connection by using the "fairy dust" method throughout the customer journey. - [S08 EPISODE 28: Why You Should Run a Team Retreat and How We Do It at Basic Bananas](https://www.basicbananas.com/s08-episode-28-why-you-should-run-a-team-retreat-and-how-we-do-it-at-basic-bananas/) - Boost productivity and culture with a team retreat. Learn the benefits of stepping out of the office and get practical activity ideas from the BB team. - [The Best Time of the Day to Post on Instagram](https://www.basicbananas.com/the-best-time-of-the-day-to-post-on-instagram/) - When should you post on Instagram for maximum engagement? Christo Hall and Val Ontiveros share expert tips on timing, business page strategy, and Insights. - [S08 EPISODE 29: The Goal Setting Framework That Works](https://www.basicbananas.com/s08-episode-29-the-goal-setting-framework-that-works/) - Stop setting goals that fail. Discover the goal setting framework that increases focus, boosts productivity + uses distillation to make your targets digestible. - [How To Kick The Sh** Out Of Plan B](https://www.basicbananas.com/how-to-kick-the-sh-out-of-plan-b/) - When Plan A fails, don't panic. Franziska shares 4 tips on how to pivot effectively, develop a solid Plan B, and conquer your business goals no matter what. - [S08 EPISODE 30: The Customer Journey](https://www.basicbananas.com/s08-episode-30-the-customer-journey/) - Master the customer journey framework to build a loyal following. Learn how to add "fairy dust" to your business and become truly talkaboutable today. - [Importance of Old-Fashioned Signage](https://www.basicbananas.com/importance-of-old-fashioned-signage/) - Don't ignore the power of physical branding! Christo Hall shares why old-fashioned signage is still a vital marketing tool for attracting local customers. - [S08 EPISODE 31: How I‘ve Grown by 10 Franchises - Interview with Heather Davis](https://www.basicbananas.com/s08-episode-31-how-ive-grown-by-10-franchises-interview-with-heather-davis/) - Learn how Heather Davis grew her business by 10 franchises. Discover the mindset shift of being a "marketer first" and how tracking data leads to massive growth - [How To Deal With Rejection](https://www.basicbananas.com/how-to-deal-with-rejection/) - Stop letting "no" hold you back. Franziska and Sue Izzo share three powerful tips to lessen your fear of rejection and shift your mindset for business success. - [S08 EPISODE 32: Demographics vs Psychographics](https://www.basicbananas.com/s08-episode-32-demographics-vs-psychographics/) - Go beyond basic demographics to create marketing that works. Learn how to use psychographics and emotional triggers to attract your ideal target audience. - [How To Improve Your Brands Perception](https://www.basicbananas.com/how-to-improve-your-brands-perception/) - Master the art of brand perception with Christo Hall. Learn how to audit your customer touchpoints and avoid the #1 mistake that kills professional credibility. - [S08 EPISODE 33: Ben Greenfield – How to Improve Your Work Environment for Improved Health, Energy & Focus](https://www.basicbananas.com/s08-episode-33-ben-greenfield-how-to-improve-your-work-environment-for-improved-health-energy-focus/) - Health expert Ben Greenfield shares how to optimize your work environment. Improve your health, energy, and focus by mastering air, light, water, and movement. - [Always Respond With Kindness](https://www.basicbananas.com/always-respond-with-kindness/) - Discover Franziska Iseli’s mantra for business success: Always respond with kindness. Learn why this approach is vital and its positive effects on your brand. - [S08 EPISODE 34: Everything you need to know about brand consistency](https://www.basicbananas.com/s08-episode-34-everything-you-need-to-know-about-brand-consistency/) - Master brand consistency to build trust and loyalty. Learn how to create a simple style guide and amplify your brand across channels to thrive in any market. - [How To Deal With Poop Showers](https://www.basicbananas.com/how-to-deal-with-poop-showers/) - Learn how to handle "Poop Showers" in business. Franziska Iseli shares 4 ways to respond to negativity and stay focused when others offload their frustrations. - [S08 EPISODE 35: How to generate an abundance of ideas](https://www.basicbananas.com/s08-episode-35-how-to-generate-an-abundance-of-ideas/) - Stay agile and ahead of the game! Learn six proven ways to generate an abundance of ideas, create space for creativity, recognise your unique mental patterns. - [Increasing Your Profitability](https://www.basicbananas.com/increasing-your-profitability/) - Boost your business profitability with Christo Hall. Learn why profit is crucial for success and discover the proven formulas to increase your bottom line today - [S08 EPISODE 36: Courage – How to tap into courage and make bold decisions](https://www.basicbananas.com/s08-episode-36-courage-how-to-tap-into-courage-and-make-bold-decisions/) - Learn how to tap into courage and make bold business decisions. Discover how to rewrite stories holding you back and use the transformation cycle to take action - [The Postcard Challenge: How to Delight your Customers](https://www.basicbananas.com/the-postcard-challenge-how-to-delight-your-customers/) - Master the Postcard Challenge to delight your customers. Learn why sending a handwritten postcard is a rare, simple, and effective way to grow your business. - [S08 EPISODE 37: Database Segmentation – How to increase your ROI through targeted campaigns](https://www.basicbananas.com/s08-episode-37-database-segmentation-how-to-increase-your-roi-through-targeted-campaigns/) - Learn how to segment your database effectively and tailor your messages for higher engagement, better results, and increased ROI in marketing campaigns. - [How Many Touch Points Do You Need To Make A Sale?](https://www.basicbananas.com/how-many-touch-points-do-you-need-to-make-a-sale/) - Discover how many touch points it really takes to make a sale and learn how relationship-based marketing makes it easier for customers to buy. - [S08 EPISODE 38: How a High-End Product Will Generate More Sales](https://www.basicbananas.com/s08-episode-38-how-a-high-end-product-will-generate-more-sales/) - Discover how offering a high-end product can increase sales, attract more customers, and elevate your brand perception in this expert-led episode. - [What Is Your Business Legacy](https://www.basicbananas.com/what-is-your-business-legacy/) - Learn how defining your business legacy can give you clarity, guide better decisions, and help you create lasting impact as a business owner. - [S08 EPISODE 39: Property Investing for Business Owners](https://www.basicbananas.com/s08-episode-39-property-investing-for-business-owners/) - Learn how business owners can choose the right investment property, reduce risk, and decide between cash flow or capital gains in this expert-led episode. - [3 Ways To Gain Credibility in Your Market](https://www.basicbananas.com/3-ways-to-gain-credibility-in-your-market/) - Learn three practical ways to gain credibility and trust in your market. Christo shares proven strategies that make your business more respected and memorable. - [S08 EPISODE 40: How to Stop Perfecting and Start Implementing](https://www.basicbananas.com/s08-episode-40-how-to-stop-perfecting-and-start-implementing/) - In this episode, discover how implementer Shayla Strapps gets more done while running 3 businesses. Learn to prioritise, reduce procrastination, and automate. - [3 Questions To Find Your X-Factor](https://www.basicbananas.com/3-questions-to-find-your-x-factor/) - Discover three simple questions to help you uncover your business X-factor. Learn how to identify strengths, industry gaps, and what sets you apart. - [S08 EPISODE 41: The 4% strategy – How to continuously progress](https://www.basicbananas.com/s08-episode-41-the-4-strategy-how-to-continuously-progress/) - Discover how the 4% strategy helps you focus on the small actions that create the biggest results. Learn questions that clarify your highest-impact priorities. - [How To Stay Motivated](https://www.basicbananas.com/how-to-stay-motivated/) - Discover practical ways to stay motivated as a business owner. Learn Christo’s top tips on gratitude, weekly wins, and building a positive mindset that lasts. - [S08 EPISODE 42: Innovation sessions – How to get customer feedback](https://www.basicbananas.com/s08-episode-42-innovation-sessions-how-to-get-customer-feedback/) - Learn how to run innovation sessions, ask the right questions, engage your team, and improve your customer experience for ongoing business growth. - [How To Structure Team Performance Reviews](https://www.basicbananas.com/how-to-structure-team-performance-reviews/) - Learn how to structure team performance reviews that give clarity, keep your team on track, and improve productivity with a clear step-by-step approach. - [S08 EPISODE 43: How to make extra cash over the holiday period](https://www.basicbananas.com/s08-episode-43-how-to-make-extra-cash-over-the-holiday-period/) - Discover how to make extra cash over the holidays with smart strategies, promotions, and seasonal opportunities to boost your business profits. - [How To Travel For Free](https://www.basicbananas.com/how-to-travel-for-free/) - Learn how to travel for free by using your everyday business expenses wisely. Discover how credit card points can fund flights, upgrades, and global adventures. - [S08 EPISODE 44: How to increase your revenue without increasing your expenses](https://www.basicbananas.com/s08-episode-44-how-to-increase-your-revenue-without-increasing-your-expenses/) - Discover how to increase your revenue without increasing your expenses by using a simple reactivation campaign that re-engages prospects and boosts profits. - [The Best-Seller Strategy](https://www.basicbananas.com/the-best-seller-strategy/) - Discover the Best-Seller Strategy. Learn how to boost cashflow fast by highlighting your top-selling offer and making it easier for customers to buy. - [S08 EPISODE 45: Lessons for 2018 from your Basic Bananas Team](https://www.basicbananas.com/s08-episode-45-lessons-for-2018-from-your-basic-bananas-team/) - The Basic Bananas team shares key lessons from 2018, celebrating wins, growth, and insights to inspire your business in the year ahead. - [How To Create A Promotion Plan For 2019](https://www.basicbananas.com/how-to-create-a-promotion-plan-for-2019/) - Discover how to build a clear promotion plan that boosts revenue and keeps your marketing focused. Christo shares a simple framework you can apply right away. - [How To Put The Right Employees In The Right Seats](https://www.basicbananas.com/how-to-put-the-right-employees-in-the-right-seats/) - Learn how to place the right employees in the right seats by hiring for mindset, culture fit and adaptability. Franziska shares ways to build a strong team. - [How to Improve Your Relationship with Money](https://www.basicbananas.com/how-to-improve-your-relationship-with-money/) - Learn how to improve your relationship with money and shift the mindset that drives your business decisions. Practical insights from facilitator Shandra. - [The Plus One Strategy](https://www.basicbananas.com/the-plus-one-strategy/) - Discover the Plus One strategy and how small unexpected moments can elevate your customer experience. Learn how to implement it with simple, practical steps. - [Creating A Personalised Customer Experience With Facebook Messenger](https://www.basicbananas.com/creating-a-personalised-customer-experience-with-facebook-messenger/) - Learn how to use Facebook Messenger to create a personalised customer experience. Aga shares smart ways to target and engage your audience effectively. - [How to identify your target market](https://www.basicbananas.com/how-to-identify-your-target-market/) - Learn three simple steps to identify your target market. Franziska shares how understanding your audience’s behaviour can transform your business success. - [S09 EPISODE 1: Welcome to season 9!](https://www.basicbananas.com/s09-episode-1-welcome-to-season-9/) - Welcome to Season 9! Franziska Iseli and Christo Hall share bold insights on hiring, customer love, and making marketing fun again. Tune in for brilliance! - [Peeling Back with Basic Bananas](https://www.basicbananas.com/peeling-back-with-bb/) - Here's Peeling Back the curtain with Basic Bananas! Learn how to craft an elevator pitch, boost your Facebook ads, and hear wins from Clever Bunch members. - [S09 EPISODE 2: The Future of Cars, Fuel and Crypto Currencies!](https://www.basicbananas.com/s09-episode-2-the-future-of-cars-fuel-and-crypto-currencies/) - Explore the future of cars, fuel, and crypto with futurist Mark Pesce. Discover how tech innovations are reshaping transport, energy, and finance. - [S09 EPISODE 3: Pump it up!](https://www.basicbananas.com/s09-episode-3-pump-it-up/) - Pump it up! Discover how to stay energised, productive, and focused all day long with simple, natural strategies from the founders of Basic Bananas. - [S09 EPISODE 4: The 9 Marketing Principles Every Business Owner Must Know](https://www.basicbananas.com/s09-episode-4-the-9-marketing-principles-every-business-owner-must-know/) - Learn the nine marketing principles every business owner must know to attract more customers, build loyalty, and grow with purpose and generosity. - [S09 EPISODE 5: The Importance of Community](https://www.basicbananas.com/s09-episode-5-the-importance-of-community/) - In this episode, discover why community matters in business, how to find your tribe, and the steps to build a supportive network that fuels success. - [Public Speaking, Social Media Tools & Generating Sales](https://www.basicbananas.com/public-speaking-social-media-tools-generating-sales/) - Discover powerful social media tools, sales tips, and public speaking strategies to grow your business and boost your marketing results. - [S09 EPISODE 6: Do I need a tagline?](https://www.basicbananas.com/s09-episode-6-do-i-need-a-tagline/) - Learn how to create a powerful tagline that positions your business, attracts the right customers, and makes your brand unforgettable. - [S09 EPISODE 7: How to grow your team using virtual assistance](https://www.basicbananas.com/s09-episode-7-how-to-grow-your-team-using-virtual-assistance/) - Learn how to grow your business with virtual assistants, from hiring and engagement to maintaining high-quality work across your entire team. - [Time Management, Online Ads and Tips for Hiring Interns](https://www.basicbananas.com/time-management-online-ads-and-tips-for-hiring-interns/) - Discover how to make online ads effective, manage your time better, and hire great interns with insights from Franziska, Christo, and the Basic Bananas team. - [S09 EPISODE 8: Should I create a separate brand for high-end customers?](https://www.basicbananas.com/s09-episode-8-should-i-create-a-separate-brand-for-high-end-customers/) - Christo shares expert insights on how to elevate your brand, attract high-end customers, and position your business for long-term success and loyalty. - [Positioning, The Perfect Job Ad & Team Innovation](https://www.basicbananas.com/positioning-the-perfect-job-ad-team-innovation/) - Discover how to position your brand, write the perfect job ad, and spark team innovation with insights and book tips from Franziska and Christo. - [S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1](https://www.basicbananas.com/s09-episode-9-the-road-less-travelled-business-lessons-from-a-motorcycle-trip-along-the-silk-road-part-1/) - Franziska and Christo share powerful business lessons from their motorcycle trip across the Silk Road, exploring resilience, rest, and embracing discomfort. - [S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2](https://www.basicbananas.com/s09-episode-10-the-road-less-travelled-business-lessons-from-a-motorcycle-trip-along-the-silk-road-part-2/) - Join Franziska and Christo as they share powerful business lessons from their Silk Road motorcycle adventure, from goal-setting to smart sales strategies. - [S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service](https://www.basicbananas.com/s09-episode-11-how-to-attract-more-customers-with-an-entry-product-or-service/) - Learn how entry products and services help you attract more customers, boost sales, and grow revenue without spending more on marketing. - [S09 EPISODE 12: How to Structure Your Team for Growth](https://www.basicbananas.com/s09-episode-12-how-to-structure-your-team-for-growth/) - Learn how to structure your team for growth, keep members engaged, and build a thriving culture that drives success and strengthens your business - [Increasing Cash Flow, Gaining Credibility & Social Proof for your Website](https://www.basicbananas.com/increasing-cash-flow-gaining-credibility-social-proof-for-your-website/) - Boost your business cash flow with five proven steps, learn how to build credibility, and discover website tips that enhance trust and attract more clients. - [S09 EPISODE 13: Why social entrepreneurship is not only good for your conscience but also for your team... and your bottom line](https://www.basicbananas.com/s09-episode-13-why-social-entrepreneurship-is-not-only-good-for-your-conscience-but-also-for-your-team-and-your-bottom-line/) - Learn how to grow your business through social entrepreneurship, make a positive impact, and align with the UN’s sustainable development goals. - [S09 EPISODE 14: How to gain trust with effective social proof](https://www.basicbananas.com/s09-episode-14-how-to-gain-trust-with-effective-social-proof/) - In this episode, Christo shares why you need to use social proof in all of your marketing to gain more trust and therefore gain more customers. - [S09 EPISODE 15: Four things you can learn from MIT](https://www.basicbananas.com/s09-episode-15-four-things-you-can-learn-from-mit/) - MIT is regularly voted as the #1 university in the world. Join Franziska as she shares four lessons from MIT you can apply in your business. - [S09 EPISODE 16: SNOOZE - How to optimize your sleep for increased productivity](https://www.basicbananas.com/s09-episode-16-snooze-how-to-optimize-your-sleep-for-increased-productivity/) - Discover how to optimize your sleep with Anita Chaperon. Learn simple hacks and bedroom tips to boost performance and improve your sleep quality. - [How to Keep Customers coming back to you, no matter what kind of business you have!](https://www.basicbananas.com/how-to-keep-customers-coming-back-to-you-no-matter-what-kind-of-business-you-have/) - In this episode, Christo shares tips on how to keep customers coming back to you, no matter what kind of business you have! - [S09 EPISODE 17: The latest Instagram changes – How will they affect your business?](https://www.basicbananas.com/s09-episode-17-the-latest-instagram-changes-how-will-they-affect-your-business/) - Are the latest Instagram changes going to affect your business? In this episode, you will find out what the latest updates entail and how they may impact you. - [S09 EPISODE 18: The five key ingredients for your ‘about‘ page](https://www.basicbananas.com/s09-episode-18-the-five-key-ingredients-for-your-about-page/) - Discover five key ingredients every 'about' page needs. Learn how to engage visitors, share your journey, and create a memorable business story. - [S09 EPISODE 19: How to truly connect with others and make networking a breeze](https://www.basicbananas.com/s09-episode-19-how-to-truly-connect-with-others-and-make-networking-a-breeze/) - Discover how to truly connect with others, make networking effortless, and learn five keys to building stronger business relationships with confidence. - [S09 EPISODE 20: The F-word that attracts and engages team members](https://www.basicbananas.com/s09-episode-20-the-f-word-that-attracts-and-engages-team-members/) - Discover why investing in a fun workplace helps attract and engage team members, boost productivity, and create lasting business success. - [S09 EPISODE 21: The truth about online marketing](https://www.basicbananas.com/s09-episode-21-the-truth-about-online-marketing/) - Discover the truth about online marketing, avoid the 4 biggest online mistakes, and learn smart strategies to stop your business from leaking sales. - [HOW TO ADVANCE A SALE, REDUCE EXPENSES & KEEP YOUR STAFF MOTIVATED](https://www.basicbananas.com/how-to-advance-a-sale-reduce-expenses-keep-your-staff-motivated/) - Learn how to improve processes, keep staff engaged, and reduce expenses while discovering clever tips to grow your business and close more sales. - [S09 EPISODE 22: Get More Customers with a Google Listing](https://www.basicbananas.com/s09-episode-22-get-more-customers-with-a-google-listing/) - Learn how to use Google My Business to get more customers, boost trust, appear on Google Maps, and attract reviews that grow your business. - [S09 EPISODE 23: Search Engine Optimisation](https://www.basicbananas.com/s09-episode-23-search-engine-optimisation/) - Learn simple search engine optimisation tips to get your website found, place keywords strategically, and attract more customers online. - [S09 EPISODE 24: Our Favourite Apps](https://www.basicbananas.com/s09-episode-24-our-favourite-apps/) - Discover the Basic Bananas team’s favourite apps for business and life, from productivity and travel tools to reading and security apps you’ll love. - [The Truth About Online Marketing & Are Social Media Ads Working For All Small Businesses?](https://www.basicbananas.com/the-truth-about-online-marketing-are-social-media-ads-working-for-all-small-businesses/) - Discover the truth about online marketing, avoid common mistakes, and learn smarter ways to reach your audience and boost results in your business. - [S09 EPISODE 25: The Purposeful Planning Method](https://www.basicbananas.com/s09-episode-25-the-purposeful-planning-method/) - Finish the year strong with purposeful planning. Discover how to map 2020 and beyond, achieve targets, and elevate your life and business. - [S09 EPISODE 26: Your nurture strategy](https://www.basicbananas.com/s09-episode-26-your-nurture-strategy/) - Discover why a strong nurture strategy is essential to retain customers, boost marketing ROI, and build lasting relationships that drive business growth. - [S09 EPISODE 27: Retargeting Strategies to Grow Your Business](https://www.basicbananas.com/s09-episode-27-retargeting-strategies-to-grow-your-business/) - Discover smart retargeting strategies to grow your business, boost ROI, and start for free across multiple platforms beyond simple follow-up ads. - [S09 EPISODE 28: Entrepreneur's story – The big shift](https://www.basicbananas.com/s09-episode-28-entrepreneurs-story-the-big-shift/) - Discover the big shift that transformed Tony Cox’s business and learn how pulse checks and customer insights can fuel your own sustainable growth. - [Why Confused Customers Don‘t Buy, Photography Tips For Social Media & Appreciation in the Workplace](https://www.basicbananas.com/why-confused-customers-dont-buy-photography-tips-for-social-media-appreciation-in-the-workplace/) - Simplify sales, keep your team inspired, and discover expert photography tips for social media to boost engagement and grow your business. - [S09 EPISODE 29: How to build a smart marketing team with minimal resources](https://www.basicbananas.com/s09-episode-29-how-to-build-a-smart-marketing-team-with-minimal-resources/) - Discover five steps to build a smart marketing team, what not to outsource, and how to ensure your team drives sustainable business growth. - [S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers](https://www.basicbananas.com/s09-episode-30-how-to-use-the-right-useful-promotional-products-to-delight-your-customers/) - Learn how to choose promotional products with purpose, craft clever messages, and boost brand engagement that truly sticks with your audience. - [YOUR BEST SELF FOR 2020, HOW TO BE ON TIME & SETTING QUARTERLY GOALS](https://www.basicbananas.com/your-best-self-for-2020-how-to-be-on-time-setting-quarterly-goals/) - Discover tips on punctuality, planning and mindset shifts to unlock your best self and set your business up for success in 2020. - [How to do Search Engine Optimisation – 5 Steps to improved SEO rankings](https://www.basicbananas.com/the-3-biggest-marketing-mistakes-business-owners-make-2/) - SEO is such a mysterious thing to most people, but SEO strategies are not that complicated to implement and most people can do it themselves. - [S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone](https://www.basicbananas.com/s09-episode-31-how-to-use-lumpy-mail-to-get-the-attention-of-anyone/) - In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. - [S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model](https://www.basicbananas.com/s09-episode-32-pricing-strategies-re-thinking-your-pricing-model/) - Discover powerful pricing strategies to boost sales, attract the right customers, and avoid common mistakes that can crush your business growth. - [S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months](https://www.basicbananas.com/s09-episode-33-how-black-finch-doubled-their-business-in-12-months/) - Davina from Black Finch Jewelers shares their business story including some of the challenges and how her shift in focus leads to doubling the business. - [S10 EPISODE 1: Welcome to a new year and a new decade](https://www.basicbananas.com/s10-episode-1-welcome-to-a-new-year-and-a-new-decade/) - Kickstart the new year with creativity, customer focus, and smart trends. Discover how to make 2020 your best year in business with Basic Bananas. - [S10 EPISODE 2: How to write email newsletters people actually want to read](https://www.basicbananas.com/s10-episode-2-how-to-write-email-newsletters-people-actually-want-to-read/) - Margo Aaron, the creator of That Seems Important, shares her strategies on writing email newsletters people actually want to read. - [S10 EPISODE 3: From 1 to 210 clients in twelve months](https://www.basicbananas.com/s10-episode-3-from-1-to-210-clients-in-twelve-months/) - Kirsten Moore, the founder of Heart for Hearing shares the two marketing strategies that have helped her go from 1 to 210 clients in twelve months. - [S10 EPISODE 4: How to get the most out of Instagram](https://www.basicbananas.com/s10-episode-4-how-to-get-the-most-out-of-instagram/) - Discover Instagram strategies with Basic Bananas USA co-founder Valerie Ontiveros to grow followers, boost influence, and build your business. - [S10 EPISODE 5: How to Manage Your Inbox to be More Effective with Time](https://www.basicbananas.com/s10-episode-5-how-to-manage-your-inbox-to-be-more-effective-with-time/) - Michael Ossit is a productivity ninja and in this episode, he shares clever ways to manage your inbox to be more effective and get more done. - [S10 EPISODE 6: How one woman is making a huge impact for people with autism through entrepreneurship](https://www.basicbananas.com/s10-episode-6-how-one-woman-is-making-a-huge-impact-for-people-with-autism-through-entrepreneurship/) - Join Mandy Mason of Fit Learning as she shares her entrepreneurial journey—the highs, lows, and her mission to support people with autism. - [S10 EPISODE 7: How Amanda Abel Grew Her Business from 1 to 12 Staff](https://www.basicbananas.com/s10-episode-7-how-amanda-abel-grew-her-business-from-1-to-12-staff/) - Amanda Abel from Northern Centre for Child Development shares the story of how she started her business and has now grown it to 12 staff and 2 locations. - [S10 EPISODE 8: How to increase your cashflow by getting paid for your work](https://www.basicbananas.com/s10-episode-8-how-to-increase-your-cashflow-by-getting-paid-for-your-work/) - Boost your business cashflow with expert tips from Joel Farmer. Discover hacks, automation tools, and team strategies to keep money flowing smoothly. - [A Tool to Generate More Sales and a Deeper Connection with Customers (Bonjoro)](https://www.basicbananas.com/a-tool-to-generate-more-sales-and-a-deeper-connection-with-customers-bonjoro/) - Create deeper customer connections with Bonjoro. Send personalised videos in seconds to grab attention, build trust, and grow your business. - [S10 EPISODE 9: How to kick BIG goals with elite coach Kevin Bees - Part 1](https://www.basicbananas.com/s10-episode-9-how-to-kick-big-goals-with-elite-coach-kevin-bees-part-1/) - We are well into a new decade, time to ramp it up a notch! Join one of our elite coaches Kevin Bees as he uncovers how to kick BIG goals in all areas of life. - [S10 EPISODE 10: How to kick BIG goals with elite coach Kevin Bees - Part 2](https://www.basicbananas.com/s10-episode-10-how-to-kick-big-goals-with-elite-coach-kevin-bees-part-2/) - Join elite coach Kevin Bees as he shares how to uncover limiting beliefs, raise your financial set point, and achieve big goals with consistency - [S10 EPISODE 11: How to take your business to the next level online](https://www.basicbananas.com/s10-episode-11-how-to-take-your-business-to-the-next-level-online/) - Discover strategies to take your business to the next level online by refining your customer journey, adding value, and creating more leverage. - [S10 EPISODE 12: The 4 types of leaders – which one are you?](https://www.basicbananas.com/s10-episode-12-the-4-types-of-leaders-which-one-are-you/) - Explore the four types of leaders, discover the most effective leadership style, and learn how to inspire inclusion and certainty in your teams. - [Why you Should Never Be the Cheapest](https://www.basicbananas.com/why-you-should-never-be-the-cheapest/) - Discover why aiming to be the cheapest can hurt sales and how value-based pricing can boost both your brand perception and your revenue. - [S10 EPISODE 13: Your communications strategy in times of crisis](https://www.basicbananas.com/s10-episode-13-your-communications-strategy-in-times-of-crisis/) - Learn how to adapt your communications strategy, balance internal and external messaging, and share the right message in the right way. - [4 Steps To Help You Adapt Your Offerings In Challenging Times](https://www.basicbananas.com/4-steps-to-help-you-adapt-your-offerings-in-challenging-times/) - Learn 4 practical steps to help you adapt your products and services effectively during challenging times and keep your business thriving - [What to Include on a Website Homepage](https://www.basicbananas.com/what-to-include-on-a-website-homepage/) - In this video, Christo Hall explains the top things you need on a website homepage to generate more sales and increase trust with your viewers faster. - [S10 EPISODE 14: The Courage Map – 13 Principles For Living Boldly](https://www.basicbananas.com/s10-episode-14-the-courage-map-13-principles-for-living-boldly/) - Explore The Courage Map by Franziska Iseli—learn the three levels of trust, stay calm in chaos, and make bold, confident decisions every time. - [S10 EPISODE 15: Entrepreneurs in the Spotlight – The creator of kind bracelets](https://www.basicbananas.com/s10-episode-15-entrepreneurs-in-the-spotlight-the-creator-of-kind-bracelets/) - Entrepreneurs in the Spotlight: Discover how Hannah, founder of Aura Studios, adapted her clothing and jewellery brand to thrive in changing times. - [S10 EPISODE 16: The Courage Map – 13 Principles For Living Boldly Part 2](https://www.basicbananas.com/s10-episode-16-the-courage-map-13-principles-for-living-boldly-part-2/) - Discover key lessons from The Courage Map by Franziska—overcome comparison, embrace momentary perfection, and take bold, fearless action. - [How to Maximise Your Return on Sales](https://www.basicbananas.com/how-to-maximise-your-return-on-sales/) - Learn how to maximise your return on sales to grow your business steadily—without the constant pressure of chasing new customers. - [S10 EPISODE 17: Entrepreneurs in the Spotlight – Behind-the-scenes of a coffee roaster](https://www.basicbananas.com/s10-episode-17-entrepreneurs-in-the-spotlight-behind-the-scenes-of-a-coffee-roaster/) - Entrepreneurs in the Spotlight: Please meet Jamie, the co-owner of Cosmorex Coffee, a 3rd generation coffee roaster with a focus on customer experience. - [S10 EPISODE 18: Entrepreneurs in the Spotlight – Behind-the-scenes of a dance studio](https://www.basicbananas.com/s10-episode-18-entrepreneurs-in-the-spotlight-behind-the-scenes-of-a-dance-studio/) - Please meet Michelle & Kevin, the founders of Legs Dance Studio as they share an honest behind-the-scenes look into their business. - [How to Create Headlines that Convert](https://www.basicbananas.com/how-to-create-headlines-that-convert/) - Learn how to create headlines that grab attention, engage your audience, and boost conversions with simple strategies that make your content irresistible. - [S10 EPISODE 19: Why feeling all the feels is better than avoiding them](https://www.basicbananas.com/s10-episode-19-why-feeling-all-the-feels-is-better-than-avoiding-them/) - Learn why feeling all the feels is better than avoiding them + how to navigate life’s emotional rollercoaster, get unstuck, and create positive ripple effects. - [S10 EPISODE 20: Entrepreneurs in the Spotlight – Behind-the-scenes of a retail business](https://www.basicbananas.com/s10-episode-20-entrepreneurs-in-the-spotlight-behind-the-scenes-of-a-retail-business/) - A retail business can struggle in tough times like COVID-19, but with quick adaptation and online sales, it can thrive and meet changing customer needs. - [How to stand out by owning your brand vocabulary](https://www.basicbananas.com/how-to-stand-out-by-owning-your-brand-vocabulary/) - Stand out and become truly talkaboutable by owning your brand vocabulary—a clever way to differentiate, attract loyal fans, stay top of mind in your industry. - [S10 EPISODE 21: How to Turn Your Knowledge Into a Product, Program or Course](https://www.basicbananas.com/s10-episode-21-how-to-turn-your-knowledge-into-a-product-program-or-course/) - If you are someone who has a lot of knowledge on a topic and you want to turn this knowledge into a product, program or course, so you can generate revenue! - [S10 EPISODE 22: The Culture Book – How to grow an aligned, engaged and passionate team](https://www.basicbananas.com/s10-episode-22-the-culture-book-how-to-grow-an-aligned-engaged-and-passionate-team/) - A company handbook or culture book is one of the best tools to ensure your teams are aligned, engaged, and empowered to be your best brand ambassadors. - [How to increase your online sales](https://www.basicbananas.com/how-to-increase-your-online-sales/) - Discover how to increase your online sales by making a few improvements on your website. Franziska shares two crucial questions you must ask yourself! - [Business Tip: How to build a business to sell](https://www.basicbananas.com/business-tip-how-to-build-a-business-to-sell/) - Build a business to sell or step out with ease! Richard & Christo share tips on scaling, planning, and proving value to buyers. - [Dannie's Business Growth Story](https://www.basicbananas.com/dannies-business-growth-story/) - Learn how Dannie Lyman built and continues to grow GDL Automotive Services. He shares his inspirational business story and how he's building a community. - [When you're doing what you love... Daniel Rabin from The Circus Spot](https://www.basicbananas.com/when-youre-doing-what-you-love-daniel-rabin-from-the-circus-spot/) - Daniel Rabin of The Circus Spot shares how he built a business he loves, growing to 300 students weekly—and still expanding. - [Basic Bananas Marketing Tip: Selecting the right experts](https://www.basicbananas.com/basic-bananas-marketing-tip-selecting-the-right-experts/) - Choosing the right experts matters! Franziska and Christo share how to find people who walk the talk—plus a little wisdom from mum in this fun episode! - [Basic Bananas Marketing Tip: The digital detox](https://www.basicbananas.com/basic-bananas-marketing-tip-how-to-detox-digitally/) - Marketing tip: Taking time out matters! Join Franziska and Christo from a boat in the Maldives as they share why recharging is key to long-term business success - [Basic Bananas Marketing Tip: How to be known for something](https://www.basicbananas.com/basic-bananas-marketing-tip-how-to-be-known-for-something/) - Be known for something! Franziska and Christo share how standing out in your market starts with clarity and owning your unique space on Basic Bananas TV. - [Marketing Tip: How to Overcome Objections](https://www.basicbananas.com/marketing-tip-how-to-overcome-objections/) - Marketing tip: Learn how to overcome objections and boost your impact with this powerful insight from Franziska and Christo on Basic Bananas TV. - [Marketing Tip: How to get more out of your marketing [case study]](https://www.basicbananas.com/marketing-tip-how-to-get-more-out-of-your-marketing-case-study/) - In this episode of Basic Bananas TV, we have a marketing tip and sharing a great case study of a company who really understands how to 'move' people to buy from them over and over and over again. In fact, they are so good at marketing that people (including us) blindly buy their products. I‘m - [Social Media for Business in Ten Minutes Per Day](https://www.basicbananas.com/social-media-for-business-in-ten-minutes-per-day/) - Learn how to use social media effectively without wasting time in this short video, plus get details on our upcoming Social Media for Business workshop. - [For funsies (and to embarrass ourselves a little)](https://www.basicbananas.com/for-funsies-and-to-embarrass-ourselves/) - Watch as we embarrass ourselves in this fun video Marco stitched together from random clips—get ready for a giggle and don’t judge us too harshly! - [Marketing Tip: How to push yourself out of your comfort zone](https://www.basicbananas.com/marketing-tip-how-to-push-yourself-out-of-your-comfort-zone/) - Step out of your comfort zone with Franziska in this inspiring Basic Bananas TV episode, filmed on a Caribbean cruise and packed with practical tips. - [We love you!](https://www.basicbananas.com/we-love-you/) - https://www.youtube.com/watch?v=emaReoHQBSQ [youtube_sc url=emaReoHQBSQ] 48 Hours Valentine's Loving - this is the link (www.basicbananas.com/loving) to send to a business owner you like! Click here to download the transcript Franziska: Happy Valentine‘s Day. Christo: Happy Valentine‘s Day. Franziska: It‘s going to be a - [Way to Success](https://www.basicbananas.com/video/) - Discover the path to success in this latest Basic Bananas video where Christo and Franziska share practical tips every business owner should know. - [S10 EPISODE 23: Entrepreneurs in the spotlight – Lessons from a pole dance studio owner](https://www.basicbananas.com/s10-episode-23-entrepreneurs-in-the-spotlight-lessons-from-a-pole-dance-studio-owner/) - Meet Jacinta Dudley, founder of Diamond Pole Dance, as she shares her biggest lessons, failures, and insights in this inspiring episode. - [S10 EPISODE 24: The 10-Degree Shift](https://www.basicbananas.com/s10-episode-24-the-10-degree-shift/) - Discover the 10-degree shift by Alexandria Joy—ten powerful elements to transform your personal and professional life, inspired by the Blue Zones. - [The Power of Video Content](https://www.basicbananas.com/the-power-of-video-content/) - Video marketing is working incredibly well right now for many business owners as more and more people are consuming information via this format! - [S10 EPISODE 25: Entrepreneurs in the spotlight – How to stay positive and focused throughout turbulent times](https://www.basicbananas.com/s10-episode-25-entrepreneurs-in-the-spotlight-how-to-stay-positive-and-focused-throughout-turbulent-times/) - Meet entrepreneurs Heather & David of Exotique Lashes—thriving post-COVID with smart, lasting changes and inspiring smiles. - [Social Media: The Content Bucket Theory](https://www.basicbananas.com/social-media-the-content-bucket-theory/) - Social Media is an incredibly powerful tool for business owners to engage their customers, build trust, and increase sales. - [S10 EPISODE 26: The SCRAMBLE Method to re-invent your business](https://www.basicbananas.com/s10-episode-26-the-scramble-method-to-re-invent-your-business/) - In this episode, Franziska sits down with Nils Vesk to discuss the brilliant SCRAMBLE method to help you re-invent any parts of your business. - [How to Get Featured on Podcasts](https://www.basicbananas.com/how-to-get-featured-on-podcasts/) - In this video, Franziska Iseli shares how to increase your chances to get featured on podcasts! Remember, it always comes back to leading with value. - [How to create a positive culture in your business](https://www.basicbananas.com/how-to-create-a-positive-culture-in-your-business/) - Establishing a positive culture in your business is so incredibly important to create happy, healthy, and productive teams. - [How to Measure Marketing and Increase your Conversions](https://www.basicbananas.com/how-to-measure-marketing-and-increase-your-conversions/) - Marketing without measurement is meaningless! Learn how to track conversions, improve strategy, and boost results in this must-watch marketing video. - [S10 EPISODE 27: The Leaky Bucket: How to make your online marketing successful](https://www.basicbananas.com/s10-episode-27-the-leaky-bucket-how-to-make-your-online-marketing-successful/) - Most small businesses waste marketing spend as leads click ads or engage on social media but don’t convert—revealing a gap in their marketing process. - [S10 EPISODE 28: Entrepreneurs In The Spotlight – From music theatre performer to successful business owner](https://www.basicbananas.com/s10-episode-28-entrepreneurs-in-the-spotlight-from-music-theatre-performer-to-successful-business-owner/) - Meet Will Centurion in our latest Entrepreneurs in the Spotlight, from 20 years in musical theatre to launching his own business with courage and heart. - [How to Get The Most Out of Your Days by Understanding Your Energy Patterns](https://www.basicbananas.com/how-to-get-the-most-out-of-your-days-by-understanding-your-energy-patterns/) - Have you ever thought about how you spend your day and how to get the most out of your days? In this video, Franziska shares her favourite ways! - [S10 EPISODE 29: How to Price Your Products and Services to Generate More Sales](https://www.basicbananas.com/s10-episode-29-how-to-price-your-products-and-services-to-generate-more-sales/) - Many small businesses can generate more sales by simply reviewing their pricing. In this episode, you will discover how to structure your pricing and more! - [Linear Vs Exponential - How to Grow Your Business Exponentially](https://www.basicbananas.com/linear-vs-exponential-how-to-grow-your-business-exponentially/) - There is a huge difference between linear vs exponential growth in business and both have a place and time. Here are two types of exponential growth strategies. - [S10 EPISODE 30: Naming strategies - How to name your products and services to be cooler than anyone else](https://www.basicbananas.com/s10-episode-30-naming-strategies-how-to-name-your-products-and-services-to-be-cooler-than-anyone-else/) - et‘s get cracking on refreshing your product names! There are many other ways to be cooler we‘ll cover in the future, but this is an easy fix! - [The Customer Wow Model to Blow People's Minds](https://www.basicbananas.com/the-customer-wow-model-to-blow-peoples-minds/) - In this episode, Franziska shares The Customer Wow Model, which is one of the best frameworks to blow people's minds and create raving fans. - [S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre](https://www.basicbananas.com/s10-episode-32-how-we-compete-in-a-competitive-market-with-winemaker-xavier-from-terre-a-terre/) - Winemaker Xavier shares his story of growing their wine business in a competitive market and lessons from the ups and downs of their business journey. - [The Most Important Principle In Business Right Now](https://www.basicbananas.com/the-most-important-principle-in-business-right-now/) - There is one important principle every single business owner must adopt right now to not only survive in this pandemic but to come out thriving... - [S10 EPISODE 31: The Big Shed Brewing Concern - How a half drunk conversation resulted in a multi million dollar brewery](https://www.basicbananas.com/s10-episode-31-the-big-shed-brewing-concern-how-a-half-drunk-conversation-resulted-in-a-multi-million-dollar-brewery/) - The Big Shed Brewing Concern started as a half-drunk idea to brew beer and is now a multi-million dollar brewery and entertainment venue. - [HOW TO RUN A SPECIAL PROMOTION WITHOUT RUINING YOUR BUSINESS](https://www.basicbananas.com/how-to-run-a-special-promotion-without-ruining-your-business/) - How to run special promotions effectively is important to understand — they can be great for a quick cash injection or to move stock. - [How to Rethink Your Business Strategy and Business Model: The 3 Questions To Ask Yourself](https://www.basicbananas.com/how-to-rethink-your-business-strategy-and-business-model-the-3-questions-to-ask-yourself/) - Rethink and refresh your business strategy with key questions to stay competitive, adapt, and thrive—plus join us for biz insights and growth opportunities! - [S10 EPISODE 34: How to grow your business using Linkedin – Part 2](https://www.basicbananas.com/s10-episode-34-how-to-grow-your-business-using-linkedin-part-2/) - Unlock smart strategies for using LinkedIn to grow your business, attract customers, and build powerful connections—starting with your company profile. - [BIRD'S EYE VIEW - THE 4 ELEMENTS YOU MUST REVIEW IN YOUR BUSINESS](https://www.basicbananas.com/birds-eye-view-the-4-elements-you-must-review-in-your-business/) - Time to pause and review your business—ask the right questions, keep the best, and let go of what’s not working to grow with clarity and purpose. - [S10 EPISODE 33: How to grow your business using Linkedin – Part 1](https://www.basicbananas.com/s10-episode-33-how-to-grow-your-business-using-linkedin-part-1/) - Using LinkedIn for business growth is underrated—discover how to truly leverage this powerful platform and stand out in your industry. - [S10 EPISODE 35: [Entrepreneurs in the spotlight] How to get your website onto the first page on Google](https://www.basicbananas.com/s10-episode-35-entrepreneurs-in-the-spotlight-how-to-get-your-website-onto-the-first-page-on-google/) - Entrepreneurs in the Spotlight: Meet Peter Bickerton, co-founder of Gungahlia First Aid, on a mission to help more people through passion and purpose. - [The Six Simple Rules That Will Make Your Meetings More Productive AND Effective](https://www.basicbananas.com/the-six-simple-rules-that-will-make-your-meetings-more-productive-and-effective/) - Unproductive meetings can be very painful! Here are six simple rules every business owner must do to make their meetings more effective... - [S10 EPISODE 36: The Campaign Map – How to create successful Facebook advertising campaigns](https://www.basicbananas.com/s10-episode-36-the-campaign-map-how-to-create-successful-facebook-advertising-campaigns/) - Most business owners are wasting a lot of money on advertising campaigns that don‘t work because they don‘t have a proper ad strategy in place. - [The Simple Planning Exercise That Will Change Your Business in 2020](https://www.basicbananas.com/the-simple-planning-exercise-that-will-change-your-business-in-2020/) - In this latest Basic Bananas TV episode, let's talk about this simple planning exercise that will change your business in 2020. - [S10 EPISODE 37: [Entrepreneurs in the spotlight] How an Aussie kids' clothing label become ‘talkaboutable‘ and moved their sales online](https://www.basicbananas.com/s10-episode-37-entrepreneurs-in-the-spotlight-how-an-aussie-kids-clothing-label-become-talkaboutable-and-moved-their-sales-online/) - Meet Jess and Ellen, a mother-daughter duo and the founders of Bandicute, an amazing Aussie kids' clothing label. They‘ve built a truly ‘talkaboutable‘ brand. - [This SIMPLE PRICING HACK Will INCREASE Your SALES Immediately](https://www.basicbananas.com/this-simple-pricing-hack-will-increase-your-sales-immediately/) - Did you know... that a tiny change in pricing can influence customers‘ desire to buy your product or service? The magic ingredient? Precise Pricing Strategy. - [S10 EPISODE 40: YouTube Advertising – How to grow your business using video advertising with Christo Hall](https://www.basicbananas.com/s10-episode-40-youtube-advertising-how-to-grow-your-business-using-video-advertising-with-christo-hall/) - Christo Hall shares how to grow your business with YouTube advertising and the latest updates from YouTube to make your online video advertising more effective. - [Do this ONE QUICK PRACTICE With Your Team To INCREASE PRODUCTIVITY Every Day](https://www.basicbananas.com/do-this-one-quick-practice-with-your-team-to-increase-productivity-every-day/) - Increase productivity with this simple daily huddle! Keep your team focused, connected, and energised—whether remote or in the office. - [S10 EPISODE 39: [Entrepreneurs in the spotlight] How a business owner has reinvented himself 3 times in 5 years.](https://www.basicbananas.com/s10-episode-39-entrepreneurs-in-the-spotlight-how-a-business-owner-has-reinvented-himself-3-times-in-5-years/) - Learn how Adam Bold reinvented his business with optimism, smart email marketing, and a clever Facebook strategy. A must-listen for business owners! - [S10 EPISODE 38: The 4 CORE advertising campaigns every business owner must have – Facebook and Instagram advertising - Part 2](https://www.basicbananas.com/s10-episode-38-the-4-core-advertising-campaigns-every-business-owner-must-have-facebook-and-instagram-advertising-part-2/) - The 4 CORE advertising campaigns are a brilliant framework for you to grow your business leveraging digital advertising. - [HOW To Create Amazing CONTENT That Will INSPIRE Your Audience To ENGAGE With YOUR BUSINESS](https://www.basicbananas.com/how-to-create-amazing-content-that-will-inspire-your-audience-to-engage-with-your-business/) - Creating amazing content? Discover the missing piece that boosts engagement and makes your audience feel something. It's a game-changer! - [How To Close High-Priced Sales (Without Being Salesy)](https://www.basicbananas.com/how-to-close-high-priced-sales-without-being-salesy/) - Christo Hall, shares a valuable sales tip from one of his VIP sessions. If you’ve ever struggled with how to close high-priced sales without being salesy. - [S10 EPISODE 42: How to grow your ecommerce business with Ezra Firestone](https://www.basicbananas.com/s10-episode-42-ezra-firestone-how-to-grow-your-ecommerce-business/) - Ezra Firestone shares how he grows his ecommerce business. In this episode, he and Christo discuss strategies for success in online stores. - [The ONE Marketing Strategy That Will Undoubtedly GROW Your Business](https://www.basicbananas.com/the-one-marketing-strategy-that-will-undoubtedly-grow-your-business/) - We‘ve seen this marketing strategy work time and time again in helping business owners achieve their revenue goals. Plus... it‘s super easy to implement! - [S10 EPISODE 41: [ Entrepreneurs in the spotlight ] From moving her family to a new country to setting up a brand-new business](https://www.basicbananas.com/s10-episode-41-entrepreneurs-in-the-spotlight-from-moving-her-family-to-a-new-country-to-setting-up-a-brand-new-business/) - Please meet Ana Lovera, one of our members, a brilliant business coach who is supporting aspiring entrepreneurs on their journey. - [S10 EPISODE 43: The Marketing Health Check](https://www.basicbananas.com/s10-episode-43-the-marketing-health-check/) - For continual business growth, you should use this marketing health check resource, which Christo Hall takes you through every ninety days. - [HOW TO MAKE YOUR OFFERING MORE APPEALING TO YOUR AUDIENCE](https://www.basicbananas.com/how-to-make-your-offering-more-appealing-to-your-audience/) - In this Basic Bananas TV episode, Franziska talks about how to best structure your business offering to be appealing to a larger audience. - [S10 EPISODE 45: Content Marketing](https://www.basicbananas.com/s10-episode-45-content-marketing/) - In this episode, Franziska and Camille from The Brilliant Content Agency discuss the role of content marketing in your business. - [The Marketing Health Check](https://www.basicbananas.com/the-marketing-health-check/) - In this video our co-founder, Christo Hall walks you through this wicked-cool, uber-amazing marketing assessment; ‘The Marketing Health Check‘ - [S10 EPISODE 44: RETHINK - How strategy inspires your brand thinking](https://www.basicbananas.com/s10-episode-44-rethink-how-strategy-inspires-your-brand-thinking/) - In this episode, Franziska takes you through a customer journey strategy to help you revisit all of your marketing pieces. - [Perception Creates Reality - How to Take Control of What You Can](https://www.basicbananas.com/perception-creates-reality-how-to-take-control-of-what-you-can/) - How about a quick whine or whinge party to get the whining out of the way so you can focus on what you can control, and take control in your business instead! - [PREPARING FOR 2021 – The 4-Part Planning Framework To Nail It](https://www.basicbananas.com/preparing-for-2021-the-4-part-planning-framework-to-nail-it/) - We‘ve been using this framework internally with our team and externally with our members (all incredible business owners). - [S10 EPISODE 46: Sales Tip Part 1 – How to Close High-Priced Sales Without Being Salesy](https://www.basicbananas.com/s10-episode-46-sales-tip-part-1-how-to-close-high-priced-sales-without-being-salesy/) - In this latest Basic Bananas episode, Christo Hall shares a sales tip to close more sales without feeling like a salesperson. - [HOW TO ADVANCE A SALE WHEN SOMEONE SAYS “I NEED TO THINK ABOUT IT”](https://www.basicbananas.com/how-to-advance-a-sale-when-someone-says-i-need-to-think-about-it/) - If you don‘t want to feel like a stalker or pushy salesperson who keeps hounding a potential customer when they say, "I need to think about it"—what can you do? - [S10 EPISODE 47: Sales Tip Part 2 – How to Close High-Priced Sales When Someone Says “I need to think about it”](https://www.basicbananas.com/s10-episode-47-sales-tip-part-2-how-to-close-high-priced-sales-when-someone-says-i-need-to-think-about-it/) - In this episode, Christo Hall shares another sales tip - strategies to close more sales when a prospect isn‘t ready to make a commitment to purchase. - [Our Biggest Lessons from 2020](https://www.basicbananas.com/our-biggest-lessons-from-2020/) - What a crazy rollercoaster it‘s been. I‘ve asked my team to share their favourite lesson from 2020, please find some of them below! - [3 EPIC PRICING STRATEGIES TO INCREASE YOUR SALES](https://www.basicbananas.com/3-epic-pricing-strategies-to-increase-your-sales/) - Happy New Year Gorgeous Humans! Let's talk Pricing Strategies! Franziska is back with ready-to-implement strategies to boost your sales! Because we love you! - [S11 EPISODE 1: WELCOME TO 2021](https://www.basicbananas.com/s11-episode-1-welcome-to-2021/) - We are so dang excited for 2021 and to have you on the journey with us! We are committed to supporting you as much as we possibly can. - [THEME YOUR YEAR](https://www.basicbananas.com/theme-your-year/) - In this week‘s episode, our co-founder, Franziska Iseli, shares how we go about picking a theme for the year. (SPOILER: this may require adding more fairy dust) - [S11 EPISODE 2: [Entrepreneur Spotlight] How an events business grew by 35% in the middle of a pandemic](https://www.basicbananas.com/s11-episode-2-entrepreneur-spotlight-how-an-events-business-grew-by-35-in-the-middle-of-a-pandemic/) - Christo Hall interviews Peter Banki from Erotic Living about his events business journey, his marketing strategy, and his advice for other business owners. - [How To Create A Healthy Workspace](https://www.basicbananas.com/how-to-create-a-healthy-workspace/) - Join Christo Hall as he gives a quick behind-the-scenes tour of his home office workspace with a rating of 5 out of 5 bananas for nailing it. - [S11 EPISODE 3: Turn Your Knowledge Into a Product](https://www.basicbananas.com/s11-episode-3-turn-your-knowledge-into-a-product/) - If you are being paid by the hour for a service you provide? Christo Hall shares 7 steps to turn your knowledge into information products. - [The Clarity Test - Does your message make sense?](https://www.basicbananas.com/the-clarity-test-does-your-message-make-sense/) - Does your message make sense? In this Basic BananasTV episode, Franziska tackles a major challenge: Articulating your business pitch. - [S11 EPISODE 4: Old school vs New school marketing – What‘s working in today‘s world for business owners?](https://www.basicbananas.com/s11-episode-4-old-school-vs-new-school-marketing-whats-working-in-todays-world-for-business-owners/) - Old school vs new school marketing: Still marketing like it’s 1980? Fun for parties, not business! Upgrade your strategy, systems & thinking for success. - [HOT TIP: How To Transform Your Knowledge Into $$$](https://www.basicbananas.com/hot-tip-how-to-transform-your-knowledge-into/) - Discover how to transform your knowledge into $$$ with Christo Hall’s quick tip—perfect for coaches, advisors, and service-based businesses! - [S11 EPISODE 5: The 2 crucial core foundations every business must have](https://www.basicbananas.com/s11-episode-5-the-2-crucial-core-foundations-every-business-must-have/) - Every business needs two core foundations to stay strong and avoid getting blown over in a crazy storm (aka shaky economy). - [The Culture Code by Daniel Coyle — How to Build a High-Performance Culture](https://www.basicbananas.com/the-culture-code-by-daniel-coyle-how-to-build-a-high-performance-culture/) - Discover key insights from The Culture Code in this week's Basic Bananas TV episode—learn how to build high-performing, happy teams! #bookrecommendation - [S11 EPISODE 6: Why do some business owners grow their business faster than others?](https://www.basicbananas.com/s11-episode-6-why-do-some-business-owners-grow-their-business-faster-than-others/) - A very common question we‘re often asked in interviews is why do some people grow their business so much faster than others? - [The MAVERICK Principles | Social Media Marketing for Small Business](https://www.basicbananas.com/the-maverick-principles-social-media-marketing-for-small-business/) - Franziska gives us a #sneakpeek of her latest book, Social Media for Small Business. She also shares The MAVERICK Principles outlined in chapter 3. - [The Most Underestimated Method to Get #FreeTraffic — Online Business Directories](https://www.basicbananas.com/the-most-underestimated-method-to-get-freetraffic-online-business-directories/) - There‘s one epic, often very underestimated method and #marketingstrategy that can help you increase traffic to your website and rank higher on Google. - [S11 EPISODE 8: Eight brilliant strategies to grow your Instagram](https://www.basicbananas.com/s11-episode-8-eight-brilliant-strategies-to-grow-your-instagram/) - Did you know that Instagram is one of the biggest traffic sources for eCommerce businesses? Many shoppers now use Instagram for shopping inspiration. - [The 6 Most Important Elements Every Homepage Must Have](https://www.basicbananas.com/the-6-most-important-elements-every-homepage-must-have/) - Discover the most important elements for your homepage to attract leads and improve user experience. Watch Franziska’s quick rundown now! - [Brand Personality | What is brand personality and why does it matter?](https://www.basicbananas.com/brand-personality-what-is-brand-personality-and-why-does-it-matter/) - In this video, our co-founder Christo Hall talks about the importance of brand personality and how you can leverage it across all of your communication. - [S11 EPISODE 7: Ideas to Generate More Profit](https://www.basicbananas.com/s11-episode-7-ideas-to-generate-more-profit/) - Learn how to generate more profit with quick sales, smart processes, and hidden opportunities to boost your business instantly. - [S11 EPISODE 11: The 8 Principles You Must Put in Place to Stop Repeating the Same Marketing Mistakes](https://www.basicbananas.com/s11-episode-11-the-8-principles-you-must-put-in-place-to-stop-repeating-the-same-marketing-mistakes/) - Many of the mistakes business owners make when it comes to marketing are wasting a lot of money and time. And they can easily be avoided by simply... - [S11 EPISODE 10: Creating An Operations Manual](https://www.basicbananas.com/s11-episode-10-creating-an-operations-manual/) - In this episode, Christo Hall shares how to create an online operations manual for your business and why you need one. - [How to Troubleshoot Facebook and Instagram Ads](https://www.basicbananas.com/how-to-troubleshoot-facebook-and-instagram-ads/) - Here‘s a leftover Easter egg for you if your ads aren‘t working. Find out how to troubleshoot Facebook and Instagram Ads in this episode! - [S11 EPISODE 9: How to know when to hire staff](https://www.basicbananas.com/s11-episode-9-how-to-know-when-to-hire-staff/) - In this episode, our co-founder Christo Hall shares that one of the most common questions we hear is “how to know when it‘s time to employ staff?" - [How to Write a Bio — A Six-Step Framework](https://www.basicbananas.com/how-to-write-a-bio-a-six-step-framework/) - A lot of business owners (and people, in general) struggle to write a bio of their own because it can be quite daunting to talk about themselves. - [The three MARKETING TRENDS you must know!](https://www.basicbananas.com/the-three-marketing-trends-you-must-know/) - As a business owner, staying updated on the latest marketing trends helps you stay ahead, attract customers, and adapt to an ever-changing market. - [S11 EPISODE 12: How to Walk the Talk as a Leader and Encourage Mental Fitness in Your Business with Franziska Iseli & Jason Partington](https://www.basicbananas.com/s11-episode-12-how-to-walk-the-talk-as-a-leader-and-encourage-mental-fitness-in-your-business-with-franziska-iseli-jason-partington/) - The past year tested us with stress and uncertainty, reminding us why building our 'mental fitness' is more important than ever. - [Get More Engagement on SOCIAL MEDIA by Using CONTENT BUCKETS](https://www.basicbananas.com/get-more-engagement-on-social-media-by-using-content-buckets/) - One of the secrets of the most successful social media agencies is the use of content buckets to generate more engagement on social media. - [S11 EPISODE 13: The six common social media untruths every business owner must know](https://www.basicbananas.com/s11-episode-13-the-six-common-social-media-untruths-every-business-owner-must-know/) - In this episode, our co-founder Franziska uncovers six of the most common social media untruths every business owner must know. - [All you NEED to KNOW about the latest iOS 14.5 release – DON'T PANIC](https://www.basicbananas.com/all-you-need-to-know-about-the-latest-ios-14-5-release-dont-panic/) - As promised, here is a quick video on the latest iOS 14.5 changes and what to do about them. Most importantly, don‘t panic! - [S11 EPISODE 15: How to grow a happy team in a remote world](https://www.basicbananas.com/s11-episode-15-how-to-grow-a-happy-team-in-a-remote-world/) - Discover how to grow a happy team in a remote world, stay connected, and keep your talent motivated while embracing the benefits of working from home. - [The Most Important Question to Diversify Your Marketing](https://www.basicbananas.com/the-most-important-question-to-diversify-your-marketing/) - Relying on one marketing channel is risky! Diversify your marketing to avoid tough times and keep attracting new customers, even if one strategy fails. - [The Simple and Easy Approach to Creating Awesome Content for Your Website](https://www.basicbananas.com/the-simple-and-easy-approach-to-creating-awesome-content-for-your-website/) - Stuck on content ideas for your website? If you‘re in need of a simple and easy way to generate interesting and engaging content for your business, watch this! - [S11 EPISODE 14: How to use analytics to improve your marketing](https://www.basicbananas.com/s11-episode-14-using-analytics-to-make-better-marketing/) - Christo shares why Google Analytics is important and how to find this information, and how to use analytics to make better marketing. - [FIVE THINGS to make your Online Events UNFORGETTABLE](https://www.basicbananas.com/five-things-to-make-your-online-events-unforgettable/) - Franziska shares the things you need to know and what to do on how to run online events that will make them more interesting and appealing to your audience. - [4 Things To Consider When Creating a Lead Magnet](https://www.basicbananas.com/4-things-to-consider-when-creating-a-lead-magnet/) - A lead magnet, or what we call “a first date,” or “lead capture,” has the purpose of moving prospects into your own marketing ecosystem. - [S11 EPISODE 16: [Entrepreneur Spotlight] How consistent action leads to momentum and business growth](https://www.basicbananas.com/s11-episode-16-entrepreneur-spotlight-how-consistent-action-leads-to-momentum-and-business-growth/) - Please meet Denise & Trevor Neville the founders of Tranzition Group, a recruitment and career consultancy. Let's talk business growth! - [Do You Know Someone That Can Just Do The Marketing For Me?](https://www.basicbananas.com/do-you-know-someone-that-can-just-do-the-marketing-for-me/) - In this episode, Christo shares why it‘s crucial that business owners understand marketing before hiring someone to execute their strategies. - [Find Out Which Type Of Business Owner You Are](https://www.basicbananas.com/find-out-which-type-of-business-owner-you-are/) - Franziska is back with a different kind of Basic Bananas TV tip. Find out which type of business owner you are and what this means for your business growth. - [Why “Marketing” Doesn‘t Work](https://www.basicbananas.com/why-marketing-doesnt-work/) - Christo sheds some light on why we won‘t always see an immediate return on most typical marketing strategies and what is needed to get better results. - [S11 EPISODE 18: [Entrepreneur Spotlight] The power of digital marketing and automation](https://www.basicbananas.com/s11-episode-18-entrepreneur-spotlight-the-power-of-digital-marketing-and-automation/) - Meet Cheryl Fafeita, founder of Beau Gordon Hair, who built a thriving salon in 3 years using digital marketing and automation after moving to a new country. - [Is Social Media the Answer to All of My Marketing Problems?](https://www.basicbananas.com/is-social-media-the-answer-to-all-of-my-marketing-problems/) - In this episode, Christo highlights social media as an important “ingredient” of your marketing strategy - but what ingredients make the rest of the cake? - [Diversifying Your Marketing](https://www.basicbananas.com/diversifying-your-marketing/) - In this episode, Franziska highlights the importance of diversifying your marketing tactics to avoid risks and maintain steady cashflow. - [S11 EPISODE 17: How to overcome the fear of raising your prices](https://www.basicbananas.com/s11-episode-17-how-to-overcome-the-fear-of-raising-your-prices/) - Having worked with so many business owners over the years, we’ve recognised that there’s a lot of fear when it comes to raising your prices. - [3 Ideas to Sell More Products](https://www.basicbananas.com/3-ideas-to-sell-more-products/) - SALES TIP ALERT! Check out this brand-new Basic Bananas episode, where Christo shares 3 quick-fire ways to sell more products. - [How To Increase Conversions On Your Website With This Simple Strategy](https://www.basicbananas.com/how-to-increase-conversions-on-your-website-with-this-simple-strategy/) - Christo shares how to increase conversions on your website, and the importance of having a clear entry product or call to action on your homepage. - [S11 EPISODE 19: 11 ideas to help set the prices of products and services](https://www.basicbananas.com/s11-episode-19-11-ideas-to-help-set-the-prices-of-products-and-services/) - Pricing your products and services can be tricky—find a balance between staying competitive and ensuring you generate a healthy profit. - [10 ideas to help set the prices of your products and services](https://www.basicbananas.com/10-ideas-to-help-set-the-prices-of-your-products-and-services/) - There is a lot to think about when it comes to deciding how much you want to charge for your products and services. - [What’s your billboard message?](https://www.basicbananas.com/whats-your-billboard-message/) - Franziska thinks out loud about what message she’d put on a giant billboard, reflecting on how to create a billboard message that truly stands out. - [How to reverse the spiral of negative](https://www.basicbananas.com/how-to-reverse-the-spiral-of-negative/) - In this episode, Franziska’s back with a very timely ‘mindset tip’ and shares four ways of how to deal with negative thoughts and how to attract positivity. - [S11 EPISODE 21: How to Stop Procrastinating](https://www.basicbananas.com/s11-episode-21-how-to-stop-procrastinating/) - We are usually the most valuable resource in our own businesses, so we need to make sure we complete the highest impacts tasks, and stop procrastinating. - [Five Social Media Myths](https://www.basicbananas.com/five-social-media-myths/) - Franziska’s back in this myth-busting episode to share five common misconceptions about social media and how to overcome them. - [The Different Levels of Success](https://www.basicbananas.com/the-different-levels-of-success/) - Christo shares some insights around the different levels business owners move through whilst building a business and ultimately, achieving success. - [Are you charging enough?](https://www.basicbananas.com/are-you-charging-enough/) - Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points - [S11 EPISODE 20: Different Levels of Business Success](https://www.basicbananas.com/s11-episode-20-different-levels-of-business-success/) - In this episode, Christo discusses the different levels of business success he sees business owners go through as they grow a successful business. - [S11 EPISODE 23: How to Generate More Sales with Clear Entry Points](https://www.basicbananas.com/s11-episode-23-how-to-generate-more-sales-with-clear-entry-points/) - If you would like to generate more sales and get higher returns for your efforts in marketing and sales conversations, then this episode will be super valuable. - [Productivity Tip: Creating a Clean Slate](https://www.basicbananas.com/productivity-tip-creating-a-clean-slate/) - In this episode, Christo shares a practical, productivity tip on how to reduce procrastination and tick more tasks off your list. - [S11 EPISODE 22: The #1 tool every successful business owner uses and how you can too](https://www.basicbananas.com/s11-episode-22-the-1-tool-every-successful-business-owner-uses-and-how-you-can-too/) - Successful business owners make their boldest decisions by tapping into intuition—our #1 tool for success. The best part? We all have it within us. - [What Problem Are You Solving?](https://www.basicbananas.com/what-problem-are-you-solving/) - Franziska talks about the power of rethinking the positioning of your business. Which begs the question, "What problem are you solving?" - [Are Apple and Google Really Listening?](https://www.basicbananas.com/are-apple-and-google-really-listening/) - In this episode, Christo attempts to answer one of the lingering questions in our minds, “Are Apple and Google really listening to you?” - [S11 EPISODE 26: [Entrepreneurs in the spotlight] – How to deal with imposter syndrome, a smart blogging strategy and how to lead leaders](https://www.basicbananas.com/s11-episode-26-entrepreneurs-in-the-spotlight-how-to-deal-with-imposter-syndrome-a-smart-blogging-strategy-and-how-to-lead-leaders/) - In another Entrepreneurs in the spotlight episode, please meet Clare Sheng from The Fitting Room on Edward, Brisbane’s finest clothing alterations studio. - [S11 EPISODE 25: [Linkedin Strategies Part 2] The best Linkedin content strategies and technology](https://www.basicbananas.com/s11-episode-25-linkedin-strategies-part-2-the-best-linkedin-content-strategies-and-technology/) - Linkedin strategies part 2 with our dear friend Anne Miles is back! Make sure to also check out part 1 if you haven’t already. - [Quarterly Planning](https://www.basicbananas.com/quarterly-planning/) - Christo shares the quarterly planning template we use every quarter to make sure we hit our top goals, and it’s perfect for teams or solo players. - [S11 EPISODE 24: [Linkedin Strategies Part 1] What NOT to do with Linkedin messaging](https://www.basicbananas.com/s11-episode-24-linkedin-strategies-part-1-what-not-to-do-with-linkedin-messaging/) - Linkedin is such a powerhouse tool for business owners. In this episode, we’ve invited Anne Miles, one of the best Linkedin strategists to share her knowledge. - [Should I Rebrand?](https://www.basicbananas.com/should-i-rebrand/) - To rebrand, or not to rebrand, that is the question. If you feel like your brand is lacking a bit of sparkle, it might be time for a refresh. Here’s a quick tip - [Tiered Pricing | A quick guide to pricing right](https://www.basicbananas.com/tiered-pricing-a-quick-guide-to-pricing-right/) - Franziska shares insights on tiered pricing—a strategy often used by software companies—that can work for any business. Watch this video to learn more! - [A Simple Hack to Crush Your High Impact Tasks](https://www.basicbananas.com/a-simple-hack-to-crush-your-high-impact-tasks/) - Christo shares a simple hack, a secret that lies within observing your energy levels throughout the day, enabling you to focus on your most important tasks. - [End Your Meetings With This Question](https://www.basicbananas.com/end-your-meetings-with-this-question/) - If you’re looking for a way to sum up what’s been discussed effectively, you might find Franziska's favorite question to ask at the end of meetings super useful - [Saving Time Like A Pro](https://www.basicbananas.com/saving-time-like-a-pro/) - Having so much to do with very limited time every single day, Christo shares a few easy-to-implement tips on how to be more efficient in saving time. - [How to Write a Great Job Ad To Attract The Best Talent](https://www.basicbananas.com/how-to-write-a-great-job-ad-to-attract-the-best-talent/) - How do you attract the best talent and keep the A-players? In this episode, Franziska highlights the connection between job posting and marketing your business. - [How to Get Higher Returns from Marketing Spend](https://www.basicbananas.com/how-to-get-higher-returns-from-marketing-spend/) - In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend? - [S12 EPISODE 2: How to Track Your Marketing](https://www.basicbananas.com/s12-episode-2-how-to-track-your-marketing/) - Learn how to track your marketing's effectiveness, avoid wasted efforts, and ensure your strategies deliver results for your business. - [How to Write an Effective Purpose Statement](https://www.basicbananas.com/how-to-write-an-effective-purpose-statement/) - Discover how to craft a compelling purpose statement that elevates your brand strategy. Franziska shares tips for refining or starting fresh. - [Selling for Non-Sellers](https://www.basicbananas.com/selling-for-non-sellers/) - Sales Tip Alert! Christo’s back with another useful selling tip for business owners who cringe whenever it’s time to “sell”. - [S12 EPISODE 1: Bring on 2022 – How to make this year an amazing one, with a clever plan and a bucket load of motivation](https://www.basicbananas.com/s12-episode-1-bring-on-2022-how-to-make-this-year-an-amazing-one-with-a-clever-plan-and-a-bucket-load-of-motivation/) - In this episode, Franziska Iseli takes you through the five phases to kick off the year in style, with a clever plan, and get yourself motivated and excited. - [The Culture Matrix™ (Part 3 of 4)](https://www.basicbananas.com/the-culture-matrix-part-3-of-4/) - Franziska reveals how to create a Culture Book, with a sneak peek of the Basic Bananas book to inspire your own Culture Matrix. - [S12 EPISODE 4: Social Media for Business](https://www.basicbananas.com/s12-episode-4-social-media-for-business/) - Social media is not going away and when using socials to market your business, you want to maximise your returns in the shortest amount of time. - [The Culture Matrix™ (Part 2 of 4)](https://www.basicbananas.com/the-culture-matrix-part-2-of-4/) - In episode 2, Franziska shares how to use Culture Pulse Check results to build principles, behaviors, and non-behaviors for your business's Culture Matrix. - [The Culture Matrix™ (Part 1 of 4)](https://www.basicbananas.com/the-culture-matrix-part-1-of-4/) - Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. - [S12 EPISODE 3: Special edition – An intimate conversation with Aga & Franziska about juggling business, work & babies](https://www.basicbananas.com/s12-episode-3-special-edition-an-intimate-conversation-with-aga-franziska-about-juggling-business-work-babies/) - Our co-founder Franziska and marketing manager Aga share their personal experiences on this epic, sometimes the full-on journey of motherhood and business. - [S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2](https://www.basicbananas.com/s12-episode-6-special-edition-mindset-success-tips-with-franziska-christo-part-2/) - In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. - [Brand Strategy: How to Use the Twelve Brand Archetypes by Carl Jung in Your Business](https://www.basicbananas.com/brand-strategy-how-to-use-the-twelve-brand-archetypes-by-carl-jung-in-your-business/) - Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia. - [S12 EPISODE 5: [Special edition] Mindset & Success Tips with Franziska & Christo Part 1](https://www.basicbananas.com/s12-episode-5-special-edition-mindset-success-tips-with-franziska-christo-part-1/) - What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! - [[Tech Recommendation] How to Book Meetings Faster with TidyCal](https://www.basicbananas.com/tech-recommendation-how-to-book-meetings-faster-with-tidycal/) - Christo is back with a hot tech recommendation on how to make your calendar bookings and meeting requests a lot more efficient and hassle-free. - [The Culture Matrix™ (Part 4 of 4)](https://www.basicbananas.com/the-culture-matrix-part-4-of-4/) - In the final installment of this 4-part series, Franziska walks us through activating the culture matrix code and principles across the business. - [[MARKETING MOMENTS ON THE GO] DISCOVER THREE VALUABLE BUSINESS INSIGHTS FROM SIR RICHARD BRANSON](https://www.basicbananas.com/marketing-moments-on-the-go-discover-three-valuable-business-insights-from-sir-richard-branson/) - In this short video on location in Dubrovnik, Croatia, Franziska shares 3 tips from an interview with Richard Branson that are valuable for any business owner. - [Why You Should Upgrade Your Technology](https://www.basicbananas.com/why-you-should-upgrade-your-technology/) - Is your old technology holding you back? In this episode of BBTV, co-founder Christo Hall discusses how outdated technology could be the case for missed opportunities in your business! 0:33 Missed opportunities 1:00 Improve communication 2:00 Feeling slowed down 2:28 Precious time - [S07 Episode 21: Instagram marketing tips and tricks](https://www.basicbananas.com/s07-episode-21-instagram-marketing-tips-and-tricks/) - In this episode you will discover... How to build an engaged community on Instagram Types of imagery that work best Some great tools and hacks to grow your audience Here is to creating ripple effects of brilliance for business owners around the globe! Happy listening! - [Investing in Ourselves](https://www.basicbananas.com/investing-in-ourselves/) - Investing in yourself is one of the most profitable investments you will ever make! Learn how you can positively grow both professionally and personally in this episode of BBTV. 1:00 Growth 1:45 Learn in different ways 1:54 Spend a half hour everyday learning 2:05 Smartify your team 2:37 How can you learn more? - [S07 EPISODE 20: How to use Linkedin to grow your business with Chris Reed](https://www.basicbananas.com/s07-episode-20-how-to-use-linkedin-to-grow-your-business-with-chris-reed/) - In this episode, Chris Reed, the only NASDAQ listed CEO with a Mohawk shares the exact strategies you can use to grow your business using Linkedin. Strap on your seatbelt, this is a very fast episode! - [Two Golden Rules to Grow Your Business!](https://www.basicbananas.com/two-golden-rules-to-grow-your-business/) - What are the key factors that help a business go from a startup to generating more than one million dollars in turnover? In this episode of BBTV, co-founder Franziska Iseli shares two golden rules she discovered that all of these businesses implement for growth! (0:12) Study conducted by Gazelles International (1:05) Strategy (1:29) Execution - [S07 Episode 19: Twitter advertising for business](https://www.basicbananas.com/s07-episode-19-twitter-advertising-for-business/) - In this episode you will discover... How to leverage Twitter advertising to drive traffic to your website Three types of audience targeting to get a higher return on investment Super charged Twitter hacks To find out more about our guest Chaunna Brooke and to purchase her Twitter advertising course, please visit this website Here is - [3 (More) Must-read A-peeling Books](https://www.basicbananas.com/3-more-must-read-a-peeling-books/) - What would Basic Bananas read? In this episode of BBTV, co-founder Franziska Iseli shares three impactful books every business owner should read! The books mentioned in this episode include: Scaling up by Verne Harnish Business Stripped Bare by Richard Branson The Blue Sweater by Jacqueline Novogratz - [S07 Episode 18: Facebook Advertising Demystified](https://www.basicbananas.com/s07-episode-18-facebook-advertising-demystified/) - In this episode you will discover... Why Facebook advertising is such an amazing customer acquisition tool The exact steps to create amazing Facebook campaigns How to create Facebook ads that convert To find out more about our guest Steve Weiss, please visit his website. Here is to creating ripple effects of brilliance for business owners - [How do you stay motivated no matter where you are at in your business journey?](https://www.basicbananas.com/how-do-you-stay-motivated-no-matter-where-you-are-at-in-your-business-journey/) - In this video you will discover how to stay motivated even if you‘ve achieved some of your biggest goals. 00:55 How to avoid the flat line 01:35 A better way to stay motivated 02:25 Why action inspires action Here is to making a ripple effect everywhere you go! - [S07 Episode 17: Email marketing, subject lines and list building strategies](https://www.basicbananas.com/s07-episode-17-email-marketing-subject-lines-and-list-building-strategies/) - In this episode you will discover... How to effectively use email marketing to grow your business How to get people to read your emails and take action The best email subject lines To find out more about our guest Adam Franklin, please visit his website Here is to creating ripple effects of brilliance for business - [Who should you take advice from?](https://www.basicbananas.com/who-should-you-take-advice-from/) - People are very quick to give you advice but how do you select which one to follow. In this video our co-founder Franziska Iseli shares her strategy to pick the right mentors in any area of business and life. 0:51s How do you select the right mentor 1:10s Take all advice with a grain of - [S07 EPISODE 16: Writing artistry techniques](https://www.basicbananas.com/s07-episode-16-writing-artistry-techniques/) - Andre Chaperon shares how he creates emails, which generate amazing results for him and his process, which you can duplicate. How and why he always creates emails in a series and never just one email. Andre has a process to make sure people are interested and happy to receive every emails he sends. Andre Chaperon - [How to Break Bad Habits and Replace Them With Good Ones!](https://www.basicbananas.com/how-to-break-bad-habits-and-replace-them-with-good-ones/) - We all have a habit or two that takes us away from our daily focus and overall motivation. In this episode of BBTV, Christo shares how the best way to fix a bad habit is to replace it with something more productive! (0:33) Breaking bad habits (1:05) Create awareness (1:22) Create a list of what - [Celebrating our Clever Bunch member PJ‘s success!](https://www.basicbananas.com/celebrating-our-clever-bunch-member-pjs-success/) - [vc_row][vc_column][vc_column_text]PJ Wells is owner of Stretch Yoga , the dreamiest yoga studio we‘ve ever laid eyes on! With two locations and over 60+ classes offered per week, PJ has been reaching great goals and hitting all-time record months! Please give a background of who you are and your business I am the sole owner of - [Time management strategies for business owners and entrepreneurs](https://www.basicbananas.com/time-management-strategies-for-business-owners-and-entrepreneurs/) - [vc_row][vc_column][vc_column_text]Time management strategies for business owners and entrepreneurs As a business owner or entrepreneur, you know very well how crazy things can get. The to-do list seems to be never-ending. New tasks are added to it faster than old ones get ticked off. That‘s why, for us, time management is of utmost importance. Here are - [S07 Episode 15: How to wow your audience in sixty seconds or less](https://www.basicbananas.com/s07-episode-15-how-to-wow-your-audience-in-sixty-seconds-or-less/) - In this episode you will discover... How to clearly and succinctly talk about your business How to grab your audience‘s interest from the get go The six steps to crafting an amazing elevator pitch. Here is to creating ripple effects of brilliance for business owners around the globe! Happy listening! - [4 A-peeling Must-Read Books!](https://www.basicbananas.com/4-a-peeling-must-read-books/) - Looking for your next a-peeling book recommendations? In this episode of BBTV, cofounder Franziska Iseli shares 4 incredible books that should top your reading list! The Alchemist by Paulo Coelho, please click on this LINK. Traction by Gino Wickman, please click on this LINK. Leaders Eat Last by Simon Sinek, please click on - [S07 EPISODE 14: THE COPYWRITING FORMULA](https://www.basicbananas.com/s07-episode-14-the-copywriting-formula/) - Learn the process to create attractive copywriting. In this episode Christo Hall takes you through a process to create attractive copy for your marketing pieces and the writing process to make it more enjoyable. Copywriting is one of the most important skills you can have when it comes to marketing, because everything you put out - [Business Inspiration from a Kitesurfing School in Mexico](https://www.basicbananas.com/business-inspiration-from-a-kitesurfing-school-in-mexico/) - One of our co-founders Franziska Iseli recently went to Mexico for business and in-between taco-eating and tequila-tasting she went kite-surfing and got a few gold nuggets out of the owner of the kitesurfing business! (1:33) Client attraction strategies (2:08) The difference that makes a difference (3:20) An inspirational tip from a business owner to you! - [S07 Episode 13: Interview with the head of a branding agency – The Business Hood](https://www.basicbananas.com/s07-episode-13-interview-with-the-head-of-a-branding-agency-the-business-hood/) - In this episode you will discover... Why branding is so important for any business The key ingredients that make a great brand When it‘s necessary to re-brand and how to go about it Examples of great brands that truly get it To find out more about branding and to get in touch with Julia, please - [Grow Your Business With The Right Strategies and Motivation!](https://www.basicbananas.com/grow-your-business-with-the-right-strategies-and-motivation/) - “What are the most important things I can do to grow my business?” This is one of the most common questions we hear from business owners! In this episode of BBTV, Christo Hall shares the thinking process around this question and how you can maintain rapid growth and sustainability in your business! (0:50) Learn from - [S07 EPISODE 12: Taglines that speak more than a thousand words](https://www.basicbananas.com/s07-episode-12-taglines-that-speak-more-than-a-thousand-words/) - Taglines – what is the point? In this episode Christo Hall shares the importance of creating a tagline and how your tagline and business name work together to attract the right kind of customers to your business. Christo has created a framework for businesses to follow when creating their taglines. Learn the framework in this - [Tips to Increasing Revenue as Quickly as Possible!](https://www.basicbananas.com/tips-to-increasing-revenue-as-quickly-as-possible/) - In this episode, cofounder Christo Hall shares the best tips to increasing revenue immediately after making your first sale! (0:35) Optimization (1:17) The Sequence (1:45) Your best selling product (2:35) Set systems in place (2:55) Your most common sale - [S07 Episode 11: How to differentiate yourself and craft compelling brand promises](https://www.basicbananas.com/s07-episode-11-how-to-differentiate-yourself-and-craft-compelling-brand-promises/) - In this episode you will discover... How to differentiate your business What makes you talkaboutable How to craft attractive brand promises Here is to creating ripple effects of brilliance for business owners around the globe! Happy listening! - [The Quality of the Questions We Ask Ourselves](https://www.basicbananas.com/the-quality-of-the-questions-we-ask-ourselves/) - Where your mind goes, the answers will follow! In this episode of BBTV, cofounder Christo Hall shares a life tip around the questions we ask ourselves as entrepreneurs. - [S07 EPISODE 10: The Secrets to Building a Powerful Personal Brand](https://www.basicbananas.com/s07-episode-10-branding-case-study/) - In this incredible interview we talk with Dan Lok, who is arguably one of the best personal brand marketers in the world. Dan is a coach on the highest level and he had intentionally architected it that way. He works and talks with multi-billionaires in order to help them grow their businesses. In this interview - [Celebrating Our Clever Bunch Member Naomi‘s Success!](https://www.basicbananas.com/celebrating-our-clever-bunch-member-naomis-success/) - [vc_row][vc_column][vc_column_text]-How Naomi Sipus has built a booming business from the comfort of her home! Naomi Sipus is a stay-at-home mom to three beautiful children while also running a very successful business, School Pride Accessories. We are super excited to feature Naomi and learn more about her business since working with Basic Bananas! Please give a - [3 Tips for Naming Your Business!](https://www.basicbananas.com/3-tips-for-naming-your-business/) - It‘s time to name your business, now what? In this episode of BBTV, Franziska shares insights on whether to name your business after you or something entirely different! (0:50) Your strategy (0:54) Goals (1:35) Exit strategy (2:26) Using your own name - [S07 EPISODE 09: How to position your brand to be attractive to the right people](https://www.basicbananas.com/s07-episode-09-how-to-position-your-brand-to-be-attractive-to-the-right-people/) - In this episode Franziska and Christo share the steps which they follow to make a brand stand out. Even though you are in a competitive industry there are ways to make you appear as a one and only. You must make your brand talkaboutable if you want to be talked about. In this episode they - [Master Your Work Meetings with These 5 Tips!](https://www.basicbananas.com/master-your-work-meetings-with-these-5-tips/) - We all know meetings can suck but maybe it‘s because we just suck at running them! Cofounder Franziska Iseli recently read the book Meetings Suck by Cameron Herold and shares five helpful tips she learned that make the most out of every meeting minute! (1:10) Start on time, finish early (1:50) Not everyone needs to - [Top Focus at Basic Bananas for 2017](https://www.basicbananas.com/top-focus-at-basic-bananas-for-2017/) - [vc_row][vc_column][vc_column_text]Welcome to Basic Bananas! There has never been a better time in history for small businesses to use the power of ethical marketing to make a positive impact! There has also never been a better time for small-medium sized businesses to get noticed for their fabulous products and services. At Basic Bananas we are on - [S07 Episode 08: The Best Time Management Tools](https://www.basicbananas.com/s07-episode-08-the-best-time-management-tools/) - In this episode Christo shares some of the most useful tools to save you time and energy. There are so many time management applications and tools out there, so in this episode we make it easy by sharing a few time management tools, which you can use in different areas of your business. These are - [How to Own the Decision-Making Period Of Your Customers!](https://www.basicbananas.com/how-to-own-the-decision-making-period-of-your-customers/) - There is often a different timeline for customers who first have an idea they want your product or service to finally making the purchasing decision! In this episode of BBTV, Franziska and Christo share their tips on how to own this time period so you won‘t lose any potential customers along the way! (0:45) Time - [S07 Episode 07: How to delegate & outsource to free up your time](https://www.basicbananas.com/s07-episode-07-how-to-delegate-outsource-to-free-up-your-time/) - In this episode you will discover... How to free up your time by delegating tasks The best tools to manage a virtual team How to build a team of happy and loyal members around the globe If you‘d like to find out more about our guest James Schramko, this is his website. Here is to - [How to Make Your Business Talkaboutable!](https://www.basicbananas.com/how-to-become-talkaboutable/) - In this episode of BBTV, Franziska shares three questions you should ask to make your business talkaboutable! By involving your customers in this process, you are setting the stage for your business to stand out in a crowded marketplace! (0:35) Frustrations within your industry (1:15) Turn to your customers (1:23) The one thing to stand - [S07 Episode 6 – How to run meetings that don‘t waste anyone‘s time](https://www.basicbananas.com/s07-episode-6-how-to-run-meetings-that-dont-waste-anyones-time/) - In this episode you will discover... How to run meetings that don‘t suck The different types of meetings every company needs How to start and close a meeting effectively How to create a quick meeting agenda to not waste anyone‘s time To find out more about our guest Cameron Herold, please visit his Website. His - [Discover the two key forces that drive all human behavior](https://www.basicbananas.com/discover-the-two-key-forces-that-drive-all-human-behavior/) - In this episode, Kevin Bees, one of our fabulous Clever Bunch facilitators discusses the two forces that drive all human behavior. [00:30] What drives human behavior [01:06] How to apply these two forces in your marketing [03:15] How American Express applies this concept in their campaigns Here is to creating ripple effects of brilliance! Thanks - [S07 Episode 05: Time management tips with the co-founders of Basic Bananas](https://www.basicbananas.com/s07-episode-05-time-management-tips-with-the-co-founders-of-basic-bananas/) - In this episode you will discover... How to get more done in less time Practical time management techniques to be more productive How to use your energy levels to your advantage Here is to creating ripple effects of brilliance for business owners around the globe! Happy listening! - [One Simple Technique to Make Your Marketing More Attractive and Effective](https://www.basicbananas.com/one-simple-technique-to-make-your-marketing-more-attractive-and-effective/) - The best marketing doesn‘t look like marketing! In this episode our co-founder Franziska Iseli shares the one strategy that will make your marketing more effective and attractive to the right people. Doing this one thing can have a huge impact on the desirability of your business. - [S07 Episode 04: How to effectively research your market](https://www.basicbananas.com/s07-episode-04-how-to-effectively-research-your-market/) - In this episode you will discover... Strategies to effectively research your target market How to understand your target market to create better marketing campaigns How to increase response rates across all marketing efforts Here is to creating ripple effects of brilliance for business owners around the globe! Happy listening! - [[Business planning] How to get unstuck](https://www.basicbananas.com/business-planning-how-to-get-unstuck/) - Do you sometimes struggle with choosing what to focus on in your business? You are not alone, many business owners find it challenging to set the right goals and stay focused on business growth. In this video tip our co-founder Franziska Iseli shares five steps to get unstuck and focused on what matters most. Pick - [S07 Episode 03: How to think BIG and achieve the impossible](https://www.basicbananas.com/s07-episode-03-how-to-think-big-and-achieve-the-impossible/) - In this episode you will discover... Why you might sometimes feel a bit flat in business The importance of the timing How to tap into your intuition and where crazy big ideas originate from Find out more about our fabulous guest Jeffrey Allen here: JEFFREY ALLEN'S WEBSITE ONENESS COMPANY Here is to creating ripple effects - [How to Master Prioritizing Your To-Do List For Success!](https://www.basicbananas.com/how-to-master-prioritizing-your-to-do-list-for-success/) - Your to-do list will never go away but understanding how to better manage it will help increase your overall work productivity! In this episode of Basic Bananas TV, Christo shares his best tips for dealing with your to-do list and provides two amazing business tools to organize your tasks! (1:12) Rethink Resolutions (1:45) To-Do List - [Celebrating Our Clever Bunch Member‘s Success!](https://www.basicbananas.com/celebrating-our-clever-bunch-members-success/) - [vc_row][vc_column][vc_column_text]-How Joel Farmer has gone from a one-man run business to two franchises! There is nothing more exciting than for us to see our Clever Bunch member‘s businesses grow! To share the excitement, we will be highlighting a different member every month to celebrate their success since working with Basic Bananas. Our first success - [S07 Episode 02: The one-page marketing plan](https://www.basicbananas.com/s07-episode-02-the-one-page-marketing-plan/) - In this episode you will discover... How to map out your marketing strategies for the next ninety days How to put an end to a scattered approach to marketing A simple way to gain clarity when it comes to growing your business Here is to creating ripple effects of brilliance for business owners around the - [2017 Team Dreaming](https://www.basicbananas.com/2017-team-dreaming/) - Your team members are your most important asset of your business and are there to help you achieve your goals you‘ve set out for the New Year! Learn why getting to know your team members in depth can help achieve goals both personally and professionally! (0:56) Dream it, Do it, Achieve it, Celebrate it! (1:13) - [S07 Episode 01: Preparing for a kick butt year](https://www.basicbananas.com/s07-episode-01-preparing-for-a-kick-butt-year/) - In this episode you will discover... How to prepare for the new year Why having a theme for the year can be very empowering Which areas of life and business to include in your goal-setting activity Here is to creating ripple effects of brilliance for business owners around the globe! Happy listening! - [Creating Magnetic Instagram Accounts With Hacks From a 14-yr Old Guru with Steven Alvarez](https://www.basicbananas.com/creating-magnetic-instagram-accounts-with-hacks-from-a-14-yr-old-guru-with-steven-alvarez/) - In this Episode of Pick Of The Bunch we learn how to explode your instagram following. We interview instagram expert Steven Alvarez that is getting crazy results. He is getting 200-400 followers a day on Instagram. (Real engaging followers) 4000+ likes on some of his posts. Over 3000 new followers in the last month alone, - [Small Business Survey](https://www.basicbananas.com/small-business-survey/) - We recently sent out a survey to 15k people asking what the biggest challenges small business owners commonly have! Our goal in mind with these results was to start developing better content and resources to support you! The question was, “What is your biggest challenge?” The number one challenge was attracting more clients and overall - [Branding Yourself Out Of A Job with Troy Assoignon](https://www.basicbananas.com/branding-yourself-out-of-a-job-with-troy-assoignon/) - Troy Assoignon shares what it takes to build a personal brand that allows you financial freedom. He also shares how to get Mercedes and BMW to fight over each other to give you money, even when they‘ve never heard of you. Links: Exclusive Branding Agency Mass Influence Report - [The One Key Element for Productive Teamwork](https://www.basicbananas.com/the-one-key-element-for-productive-teamwork/) - In this episode of BBTV, Erik Hatterscheidt of Basic Bananas Canada shares the unifying element that makes a team the most effective. This one key factor can make all the difference in your business productivity and team building! (0:53) Google‘s Project Aristotle (2:05) Team Meetings (2:39) Trust (3:26) Humor - [Looking back to look ahead – Small business marketing trends](https://www.basicbananas.com/looking-back-to-look-ahead-small-business-marketing-trends/) - [vc_row][vc_column][vc_row_inner el_class=”col-1-2″ css=”.vc_custom_1482100856278{padding-right: 10px !important;}”][vc_column_inner][vc_raw_html]JTNDaWZyYW1lJTIwY2xhc3MlM0QlMjdzcHJvdXR2aWRlby1wbGF5ZXIlMjclMjBzcmMlM0QlMjdodHRwcyUzQSUyRiUyRnZpZGVvcy5zcHJvdXR2aWRlby5jb20lMkZlbWJlZCUyRmQ0OWNkOGI2MWYxZGU2YzM1YyUyRjAxZTE5NTM5NGU4NTMyOWElM0ZwbGF5ZXJUaGVtZSUzRGRhcmslMjZhbXAlM0JwbGF5ZXJDb2xvciUzRDAwMDAwMCUyNyUyMHdpZHRoJTNEJTI3NjMwJTI3JTIwaGVpZ2h0JTNEJTI3MjgwJTI3JTIwZnJhbWVib3JkZXIlM0QlMjcwJTI3JTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][vc_empty_space height=”10px”][/vc_column_inner][/vc_row_inner][vc_column_text]The end of the year and the start of a new one is one of my favorite times to reflect, look ahead and get things in order for an amazing year ahead. As the co-owner of several small businesses, I know that no business owner wants to find himself or - [Four questions to ask your customers to become more memorable – with Gregory V. Diehl](https://www.basicbananas.com/four-questions-to-ask-your-customers-to-become-more-memorable-with-gregory-v-diehl/) - In this episode Franziska speaks to Gregory Diehl, the author of Brand Identity Breakthrough on how to become a memorable and irresistible brand for your customers. - [What's Next? How to Handle Business Growing Pains!](https://www.basicbananas.com/whats-next-how-to-handle-business-growing-pains/) - You are not alone when it comes to the fear of small business growing pains! These pains are all part of the business journey at all different stages. In this episode of Basic Bananas TV, Christo Hall shares his insights on easing your worries when business growth starts to happen! (1:33) Uh-oh moments (1:50) Looking - [Step-by-Step Guide to Writing a Best Selling Book From a 5 Time Best Selling Author - Chandler Bolt](https://www.basicbananas.com/step-by-step-guide-to-writing-a-best-selling-book-from-a-5-time-best-selling-author-with-chandler-bolt/) - In this episode of Pick Of The Bunch we talk with Chandler Bolt, a 5 time best-selling author and the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self-Publishing School, he‘s helped thousands of people on their journey to writing their first - [How to Prioritize Your To-Do List Every Time!](https://www.basicbananas.com/how-to-prioritize-your-to-do-list-every-time/) - Starting your morning on the right note will help you be more productive throughout the day! Christo shares three easy steps to better organize your day‘s tasks! 1:40 Pick your top three tasks 2:10 Trello vs. Wunderlist apps 4:16 Touch emails just once - [How to use Linkedin to grow your business with Chris Reed](https://www.basicbananas.com/how-to-use-linkedin-to-grow-your-business-with-chris-reed/) - In this episode, Chris Reed, the only NASDAQ listed CEO with a Mohawk shares the exact strategies you can use to grow your business using Linkedin. Strap on your seatbelt, this is a very fast episode! - [How to Handle Being Bad Mouthed in Business!](https://www.basicbananas.com/how-to-handle-being-bad-mouthed-in-business/) - In this episode of BBTV, Franziska shares how to handle bad mouthing and how the future of business lies in collaboration! 0:50 Focus on improving! 1:20 Social Media 1:55 Stand above bad behavior 2:20 Lift each other up! - [Email Marketing – Get More Opens and More Clicks](https://www.basicbananas.com/email-marketing-get-more-opens-and-more-clicks/) - In this episode, Christo answers a common question which we get asked; ‘how do I get more people to open my emails and how do I increase the click through rates?‘. Christo shares some of his favourite ways to increase open rates and click through rates from email campaigns. He also shares some of his - [How to Make Your Customers Fall in Love With You – A Step-by-Step Guide to Building a Badass Brand](https://www.basicbananas.com/how-to-make-your-customers-fall-in-love-with-you-a-step-by-step-guide-to-building-a-badass-brand/) - [vc_row][vc_column][vc_column_text]Last week while at a business event in Los Angeles, I had a lengthy discussion with a fellow entrepreneur about branding and the impact great branding has on a business‘ success. Florian, the founder of an online spices company he started in Germany, grew his business to eight figures in just four years. When I - [How to Start Outsourcing For Your Business](https://www.basicbananas.com/how-to-start-outsourcing-for-your-business/) - In this episode of Basic Bananas TV, co-founders Franziska Iseli and Christo Hall share the value in outsourcing for your business and give four steps in how to start! (1:12) Keep a time log of how you are spending your time! (1:45) ABC those tasks! (3:12) Systemize and record the things you do (4:05) Find - [How to have a success mindset – with Franziska](https://www.basicbananas.com/how-to-have-a-success-mindset-with-franziska/) - In this episode, our co-founder Franziska Iseli talks about why she ran the NYC marathon without any training and the mindset principles she used that can make you a highly successful business owner. - [What is the best method for reporting in your business?](https://www.basicbananas.com/what-is-the-best-method-for-reporting-in-your-business/) - In this episode of BBTV, Christo Hall and Franziska Iseli, founders of Basic Bananas share tips on how to make reporting for your business easier and more enjoyable! (0:50) Break your business up into key areas (1:07) Track them! (1:30) Put a hat on each department! (2:20) Metrics (3:05) Celebrate weekly achievements - [What‘s the Quickest Way to Increase Sales?](https://www.basicbananas.com/whats-the-quickest-way-to-increase-sales/) - Christo shares his response to one of the most frequently asked questions. What is the quickest way to increase sales? He shares how to look at all sales in sequence and opportunities to increase revenue. He also shares how to create a basic promotion schedule and his response to where to run your promotions to - [How to Develop A Successful Social Media Strategy with this Framework](https://www.basicbananas.com/marketing-tip-social-media-framework/) - Your ultimate goal when using social media as a marketing tool is to become talkaboutable and make sure your brand is well represented! In this episode, Franziska shares a 5 Step Social Media Framework to set you and your business up for success! (0:48) Strategy (1:40) Perception (1:50) Content Creation (3:10) Social Media Advertising (3:58) - [Christo Hall – Productivity Tips](https://www.basicbananas.com/christo-hall-productivity-tips/) - In this episode Christo shares some of his favourite productivity tips, which can be applied immediately. Christo shares an approach to increasing your productivity when it comes to email and some smart ways to create your ‘to do‘ lists. Some of the tools which Christo mentions are: Wunderlist Trello - [How to Choose Your Perfect Target Market](https://www.basicbananas.com/how-to-choose-your-perfect-target-market/) - You have the power and choice to choose who you want to work with! But just where do you start? In this episode of Basic Bananas TV, Franziska Iseli discusses three questions you should ask yourself in order to define your audience! Who do you enjoy working with? (1:05) Who is already attracted to you? - [How to easily structure your next presentation with Franziska Iseli](https://www.basicbananas.com/how-to-easily-structure-your-next-presentation-with-franziska-iseli/) - In this episode, Franziska, co-founder of Basic Bananas shares the exact structure she uses when putting together a keynote or workshop. Using these four steps makes it so much easier to create an engaging talk! - [How to grow your Instagram followers to over 100k](https://www.basicbananas.com/how-to-grow-your-instagram-followers-to-over-100k/) - In this episode Puno, the founder of PeopleMap, an Instagram marketing tool shares how she grew her followers to over a hundred thousand through partnerships. - [How to Choose a Catchy Business Name People Can‘t Resist](https://www.basicbananas.com/how-to-choose-a-catchy-business-name-people-cant-resist/) - Deciding on a name for your business can be tough, but it shouldn‘t have to be! In this episode of Basic Bananas TV, Franziska shares five tips to help you nail the perfect business name! (0:48) Reflect your vision and values (1:28) Make it timeless (1:44) Make it memorable (2:29) Don‘t be too tricky (3:15) - [Business Tip: Developing Your Purpose Statement](https://www.basicbananas.com/business-tip-developing-your-purpose-statement/) - Franziska Iseli, co-founder of Basic Bananas, shares with us this important business tip of developing and defining your business‘ purpose statement. Through your purpose statement, you are telling your audience your business goals and how you are going to achieve them! 0:50 Creating the core of your business 1:12 Your vision 1:30 Your mission 2:20 - [Dom Bagnato - 32 Years as a Successful Fashion Designer](https://www.basicbananas.com/dom-bagnato-32-years-as-a-successful-fashion-designer/) - Dom Bagnato shares insights into 32 of success in the fashion industry and practical steps any business owner can take to improve their business and lifestyle. Learn from Dom‘s experience and how he continually innovates to remain current. Dom's website Dom's FB - [Business Tip: Creating a Logo](https://www.basicbananas.com/business-tip-creating-a-logo/) - “How do I get a great logo designed?” This is a common question for business owners both established and new! In this episode of Basic Bananas TV, Franziska talks with Julia Brun who runs our branding agency, The Business Hood, about 7 tips you should consider to create a timeless logo! (0:43) Inspiration (1:30) Perception - [Delighting clients by sending half-cards with Gerard Melder](https://www.basicbananas.com/delighting-clients-by-sending-half-cards-with-gerard-melder/) - In this episode, Franziska talks to Gerard Melder from Mulbury about trust, the 80/20 rule, adding value and sending half-cards. - [Positioning – Five tips on how to become the first choice in your industry](https://www.basicbananas.com/positioning-five-tips-on-how-to-become-the-first-choice-in-your-industry/) - ‘I‘m spending all this time and money on marketing but nothing is working!‘ This is an all too common sentiment in the business world. It makes me sad to see small business owners exhausting their resources (and sanity) by spending money on stuff that doesn‘t give them a great return. One of the main reasons - [Making Decisions with Ajit Nawalkha](https://www.basicbananas.com/making-decisions-with-ajit-nawalkha/) - As entrepreneurs we are often flooded with new ideas and strategies to build on our business success. How do you know when to say yes to something new or when to say no? In this episode of Basic Bananas TV, Franziska Iseli sits down with Ajit Nawalkha, CEO of Mindvalley Media to learn how to - [Authority Content with David Jenyns](https://www.basicbananas.com/authority-content-with-david-jenyns/) - In this episode, Franziska talks to David Jenyns, the author of Authority Content about creating content to attract the right clients for your business. - [The Clever One-Page Marketing Plan](https://www.basicbananas.com/the-simple-clever-one-page-marketing-plan/) - [vc_row][vc_column][vc_column_text]Why you don‘t need a fifty-page marketing plan to grow your business exponentially A recent survey revealed that one of the biggest challenges a business owner faces is marketing. A scattered and unorganized approach is making it really hard for them to stay focused on the activities that matter most to grow their businesses. There - [Creating a Happy Work Environment](https://www.basicbananas.com/creating-a-happy-work-environment/) - In this episode of Basic Bananas Tv, Franziska shares three tips you can implement right away to create a happy and fun work environment! You will come to understand that every individual plays an important role in the overall happiness, well-being and success for your business! (0:50) Get rid of titles (1:55) Get together! (3:15) - [Creating a happy team culture – interview with the Basic Bananas Team Happiness Rockstar](https://www.basicbananas.com/creating-a-happy-team-culture-interview-with-the-basic-bananas-team-happiness-rockstar/) - In this episode, Franziska talks with Aga, our Team Happiness Rockstar about how to create a happy team culture. Look behind the scenes at Basic Bananas and get inspired to apply some of the team activities in your own business. - [Business Tip: How to Use Values to Hire Team Members](https://www.basicbananas.com/business-tip-how-to-use-values-to-hire-team-members/) - In this episode of Basic Bananas TV, Franziska and Erik share their process of utilizing business values in their hiring process to find the right team members! (0:40) Identify your values (0:47) Group interviews (1:06) Ask the Team Stay tuned for a future upcoming video tip on how to do group interviews! - [How speaking and presenting helps your business (even if you hate speaking and presenting) – Robert Gerrish](https://www.basicbananas.com/how-speaking-and-presenting-helps-your-business-even-if-you-hate-speaking-and-presenting-robert-gerrish/) - In this episode Christo interviews Robert Gerrish from Flying Solo. Learn how presenting can be one of your most powerful marketing strategies and ways to run presentations and leverage the benefits of presenting, even if you think that presenting is not your thing. - [Business Tip: How to Create a Tight Team Based on Values](https://www.basicbananas.com/business-tip-how-to-create-a-tight-team-based-on-values/) - In this episode of Basic Bananas TV Erik Hatterscheidt from Basic Bananas Canada shows us how to use values to evaluate your team members to make sure your culture is strong and tight! (0:30) Allow team members to evaluate each other (0:45) List your company values and evaluate each other based on a scale (1:12) - [‘Should I start a podcast?‘ with Ronsley Vaz](https://www.basicbananas.com/should-i-start-a-podcast-with-ronsley-vaz/) - In this episode, Franziska talks to Ronsley Vaz from We Are Podcast about podcasting for small business owners. Tune in to find out whether you should start a podcast! - [Marketing Tip: Delighting your Audience with Nils Vesk](https://www.basicbananas.com/marketing-tip-delighting-your-audience-with-nils-vesk/) - What unexpected action can you take that adds value and entertainment to your audience? In this episode of Basic Bananas TV, Franziska Iseli sits down with Nils Vesk of Innovation Blueprint to discuss the significance of delighting your customers that will make you stand out! Persuade your customers to do more business with you (1:01) - [Practical marketing tips with Sally Mussared](https://www.basicbananas.com/practical-marketing-tips-with-sally-mussared/) - In this episode, one of our Clever Bunch members Sally Mussared, an incredible business woman shares three marketing strategies that have made a huge impact in her business. - [Social Media Hacks with The Merrymaker Sisters](https://www.basicbananas.com/social-media-hacks-with-the-merrymaker-sisters/) - In this episode, Franziska speaks with Emma and Carla from The Merrymaker Sisters about how they grew their social media following to over 100‘000 people across different networks. Tune in to get some awesome insider social media hacks for your business. - [Business Tip: The Compass for Your Business](https://www.basicbananas.com/business-tip-the-compass-for-your-business/) - In this episode of Basic Bananas TV, Franziska shares a business tip about finding values for your business. When you identify these values, you are determining the guiding principles for your business! 0:28 Discovering your compass 1:10 What‘s important to you in your business? 1:17 What are some things you would never compromise on? 1:42 - [How to elegantly manage stress with Angela Counsel](https://www.basicbananas.com/how-to-elegantly-manage-stress-with-angela-counsel/) - We live in a very busy world and a lot of business owners suffer from overwhelm and stress. In this episode Franziska speaks with Angela Counsel, a health and lifestyle mentor about four simple things you can do every day to overcome stress. - [How to promote your events with Franziska Iseli](https://www.basicbananas.com/how-to-promote-your-events-with-franziska-iseli/) - In this episode Franziska Iseli, co-founder of Basic Bananas talks about how to book out your events. Discover ten ways to promote your events! - [How to choose your tribe](https://www.basicbananas.com/how-to-choose-your-tribe/) - In this episode of Basic Bananas TV, Franziska talks about how to choose the right people to hang out with who will lift you up and empower you! Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our podcast: click here Free self paced online marketing course: click here The - [How to think like a futurist with Heidi Alexandra Pollard](https://www.basicbananas.com/how-to-think-like-a-futurist-with-heidi-alexandra-pollard/) - In this episode Franziska speaks with Heidi Alexandra Pollard from UQ Power about how to future-proof your business. Heidi shares lots of examples of companies thinking innovatively to stay ahead and in the game! - [Business Tip: How to Create Content for Marketing](https://www.basicbananas.com/business-tip-how-to-create-content-for-marketing/) - Generating well-developed and interesting content will help you get discovered online! In this episode, Christo discusses creative ways to help you develop new content. Now there are no excuses for creating great content! 0:50 Create video and audio clips 1:07 Transcribe the text from your audio and videos 1:20 Create a podcast 1:30 Develop articles - [The most extraordinary questions with Kevin Bees](https://www.basicbananas.com/the-most-extraordinary-questions-with-kevin-bees/) - In this episode Franziska talks to Kevin Bees about the most extraordinary questions you can ask yourself! Kevin has interviewed over one hundred people on this topic and this is the first time he is sharing some of his findings! - [Being comfortable with the uncomfortable with Jonathan Ronzio](https://www.basicbananas.com/being-comfortable-with-the-uncomfortable-with-jonathan-ronzio/) - In this episode Franziska speaks with Jonathan Ronzio, a multi-passionate entrepreneur, speaker and adventure junkie. They discuss how you can become comfortable with the uncomfortable! - [Business Tip: Less Slack using #slack](https://www.basicbananas.com/business-tip-less-slack-using-slack/) - While traveling abroad in Greece, Franziska and Christo stopped to share a business tool that has major impact for communicating with team members! The free app Slack is a great way to step away from email streams and build channels depending on the task! Want more from Basic Bananas? Join a half day workshop: click - [Behind the scenes at Basic Bananas: Kick butt in the new financial year – with Franziska Iseli](https://www.basicbananas.com/behind-the-scenes-at-basic-bananas-kick-butt-in-the-new-financial-year-with-franziska-iseli/) - In this episode Franziska shares how you can use specific questions to review the past financial year and set yourself up for success for the next twelve months. - [Brand Positioning with Erik Hattercheidt and Christo Hall](https://www.basicbananas.com/brand-positioning-with-erik-hattercheidt-and-christo-hall/) - In this episode Christo and Erik from Basic Bananas Canada discuss ways to improve the value of your brand. They talk about the importance of brand positioning and how you can influence the market's perception of you and your brand. Brand positioning has a huge impact on what people are willing to pay for your - [The Best Tools for Content Marketing – Christo Hall](https://www.basicbananas.com/the-best-tools-for-content-marketing-christo-hall/) - In this episode Christo shares the best ways to create content without having to do the hard work. Christo shares his strategy for making sure that the content he creates is found by Google and his approach for creating podcasts, video and written articles. - [Innovation Tip: How to Think Differently](https://www.basicbananas.com/innovation-tip-how-to-think-differently/) - In this episode of Basic Bananas TV, Franziska and Christo talk to us about where to look to get inspiration for your own business! Tapping into other industries as examples can help us think innovatively and do something entirely different. Maybe all you need is to add a cute pony! Want more from Basic Bananas? - [Driving Forward with the 3 Powerful P‘s](https://www.basicbananas.com/driving-forward-with-the-3-powerful-ps/) - In this episode of Basic Bananas Radio, Basic Bananas co-founder Franziska Iseli discusses PASSION, PURPOSE and PRINCIPLES and how you can apply these to your life and business. Franziska shares how these three P‘s can bring excitement, creativity and energy in every thing that you do! - [Entrepreneur Tip: Framework to Innovate with Nils Vesk](https://www.basicbananas.com/entrepreneur-tip-framework-to-innovate-with-nils-vesk/) - In this episode Franziska speaks with Nils Vesk from Innovation Blueprint about the questions you can ask yourself to turn insights into commercial innovative ideas! Remember that experimentation of new ideas in your business never really stops. That is the beauty of innovation! What is one area in your business you could innovate and what - [Innovation Strategies with Franziska and Christo](https://www.basicbananas.com/innovation-strategies-with-franziska-and-christo/) - Franziska and Christo come to us in this episode all the way from Istanbul to discuss four different strategies to innovate within your small business. Innovating doesn‘t necessarily mean you have to reinvent something new but rather improve something you already have in place! By keeping your eyes open to the world around you, you‘ll - [Entrepreneur Tip: Turning Frustrations into Gains](https://www.basicbananas.com/entrepreneur-tip-turning-frustrations-into-gains/) - In this episode Christo and Franziska walk us through a way to position yourself as different among your competitors and to make yourself pop out in your space! Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our podcast: click here Free self paced online marketing course: click here The - [Marketing for Non-Profits with Chantelle Bazerghi](https://www.basicbananas.com/marketing-for-non-profits-with-chantelle-bazerghi/) - In this episode Franziska speaks with Clever Bunch member, Chantelle Bazerghi from Asylum Seeker Resource Centre in Melbourne, about marketing for non-profits. Chantelle walks us through what marketing strategies she has applied for more growth in raising awareness, motivation and communication throughout the community! - [How to get the most out of your blogging- with Camille Blythe](https://www.basicbananas.com/how-to-get-the-most-out-of-your-blogging-with-camille-blythe/) - In this episode Franziska talks with Genius Bunch member, Camille Blythe, owner of Brilliant Business Blogging about the importance of blogging for your business and staying true to your brand‘s voice. Camille walks us through five questions you must first answer in order to write relevant, original content to connect on a deeper level and - [Marketing Tip: Should you outsource your marketing?](https://www.basicbananas.com/marketing-tip-should-you-outsource-your-marketing/) - In this episode of Basic Bananas TV Christo answers one of the most commonly asked questions. Should you outsource your marketing? Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our podcast: click here Free self paced online marketing course: click here The Clever Bunch, the ultimate step-by-step marketing program - [Innovation Thinking – with Nils Vesk](https://www.basicbananas.com/innovation-thinking-with-nils-vesk/) - In this episode Franziska talks with Nils Vesk about how to think more innovatively. Nils walks through the four stage of the innovation cycle you can apply in your own business. - [How to find the best talent to join your team – with Simone Guild](https://www.basicbananas.com/how-to-find-the-best-talent-to-join-your-team-with-simone-guild/) - In this episode Franziska talks with Simone Guild from Potentchi8 about how to find the right talent for your team, what questions to ask in an interview and how to write a great job ad. - [Video Marketing and The Tools to Use with Christo Hall](https://www.basicbananas.com/video-marketing-and-the-tools-to-use-with-christo-hall/) - In this episode Christo Hall shares smart ways to use video in your marketing, whether it‘s for an opt in thank you video, video blog, product promotion, welcome video or content delivery video. Christo also shares the tools to use and some of his favorite ways to create engaging video and ways to keep your - [Entrepreneur Tip: Continuous Improvements](https://www.basicbananas.com/entrepreneur-tip-continuous-improvements/) - In this episode of Basic Bananas TV Franziska talks about one of the main responsibilities entrepreneurs have in their businesses – to continually improve on things! Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our podcast: click here Free self paced online marketing course: click here The Clever Bunch, - [Defining Success – with Franziska Iseli](https://www.basicbananas.com/defining-success-with-franziska-iseli/) - In this episode Franziska, co-founder of Basic Bananas talks about defining success. What does success mean to you? - [Why it‘s bad to compare yourself – with Franziska Iseli](https://www.basicbananas.com/why-its-bad-to-compare-yourself-with-franziska-iseli/) - In this episode Franziska talks about why it is not a good idea to compare yourself with others and how it can have a negative effect on your business. Franziska also discusses what you can do instead to increase the happy vibes in your business. - [3 Quick Hacks for Small Business Owners](https://www.basicbananas.com/3-quick-hacks-for-small-business-owners/) - In this episode of Basic Bananas TV Franziska and Christo chat to Dale Beaumont, the founder of Business Blueprint at his studios. Dale shares three valuable hacks for business owners you will love! Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our podcast: click here Free self paced online - [How to Use a Book to Increase Sales and Insider Tips – Tom Corson- Knowles](https://www.basicbananas.com/how-to-use-a-book-to-increase-sales-and-insider-tips-tom-corson-knowles/) - In this interview best selling author Tom Corson-Knowles shares how to create a book in very little time and how to then use that book to generate huge exposure and increase your sales. Tom openly shares how he has generated amazing results for not only himself but also many business owners. The links, which - [The most effective digital marketing strategies right now – with Greg Cassar](https://www.basicbananas.com/the-most-effective-digital-marketing-strategies-right-now-with-greg-cassar/) - In this episode Franziska speaks with digital marketing strategist, Greg Cassar. Greg shares the most effective online marketing channels that are working right now. Find out where to find your market, how to get them to come to your websites and why you need to know your numbers. - [Video Tip: The One Thing](https://www.basicbananas.com/video-tip-the-one-thing/) - In this episode of Basic Bananas TV Franziska talks about a question she used to ask herself to avoid overwhelm and to learn something new from every situation. Maybe you want to try it on also! Want more from Basic Bananas? Join a half day workshop: click here Subscribe to our podcast: click here Free - [Professional Surfing Mindset Applied to Business with Christo Hall](https://www.basicbananas.com/professional-surfing-mindset-applied-to-business-with-christo-hall/) - In this episode Christo shares mindset lessons he learned from professional surfing which apply to business. There are common traits, which the most successful entrepreneurs have, and ways in which they deal with situation and focus. This episode will give you clarity on how to deal with negative self talk and fear of failure. - [Marketing Tip: Be known for something](https://www.basicbananas.com/how-to-be-known-for-something/) - In order to stand out in a crowded market, you really need to be known for something. We‘ve got three questions for you to help you find out what you want to be known for. 00:55s What are you really good at? 01:02s What makes you unique? 01:15s Why are your clients buying from you? - [How to re-position your business to wow your clients – Interview with Crystal Petzer](https://www.basicbananas.com/how-to-re-position-your-business-to-wow-your-clients-interview-with-crystal-petzer/) - In this episode Franziska talks to Crystal Petzer, the founder of Office Shed on how she‘s changed the positioning of her brand and created an incredible customer experience. - [Systems for Marketing, Sales and Delivery – Christo Hall](https://www.basicbananas.com/systems-for-marketing-sales-and-delivery-christo-hall/) - In this episode Christo shares ideas for increasing the growth of your business without increasing your ‘to do‘ list. There are systems, which need to be put in place to be able to create a bigger impact with constantly having to personally do more. - [How to manage your never-ending ‘to do list‘ with a free tool](https://www.basicbananas.com/how-to-manage-your-never-ending-to-do-list-with-a-free-tool/) - As a business owner you probably have a very long ‘to do‘ list with things you need to get done written in different lists. Let‘s get them organized! In this episode Franziska shares her two favourite productivity hacks she‘s implemented over the last few months that have helped her manage her never-ending task list. 00:39s - [Leadership Tip: How to let your people shine](https://www.basicbananas.com/leadership-tip-how-to-let-your-people-shine/) - In this episode of Basic Bananas TV, Franziska and Christo talk about how to bring out brilliance in your team members. 0:55 Why you want to hire people that are better than you 2:23 Acknowledging your team members 2:57 Who is stealing the thunder How do YOU bring brilliance out in people? We'd love to - [Marketing Tip: How to make your events more memorable](https://www.basicbananas.com/marketing-tip-how-to-make-your-events-more-memorable-3/) - In this episode of Basic Bananas TV, Franziska and Christo discuss ideas to make your events more memorable. 0:46s Examples of branded materials in line with your brand 1:44s Why engaging your audience early is important 4:09s The biggest mistake when it comes to running an event How do YOU make your events more memorable? - [The One Thing – with Franziska Iseli](https://www.basicbananas.com/the-one-thing-with-franziska-iseli/) - In this episode Franziska talks about one of her favourite questions! What is the one thing...? It‘s a brilliant question you can apply to anything in business and life! - [Marketing Tip: How to ask for testimonials](https://www.basicbananas.com/marketing-tip-how-to-ask-for-testimonials/) - In the last episode the founders of Basic Bananas discussed the four elements that make an awesome testimonial. Now let‘s have a look at the four questions you could ask a client to get an amazing testimonial. 01:05 What made you decide? 01:09 Specific benefits 01:18 Recommendations What is the most exciting - [Do Hire Friends – with Franziska Iseli, co-founder of Basic Bananas](https://www.basicbananas.com/do-hire-friends-with-franziska-iseli-co-founder-of-basic-bananas/) - In this episode Franziska talks about hiring friends, the pros and cons of hiring friends and why friendships at work increases productivity. - [How can you get your product into a big retail store – Interview with Karen Waksman](https://www.basicbananas.com/how-can-you-get-your-product-into-a-big-retail-store-interview-with-karen-waksman/) - In this episode Franziska talks to Karen Waksman, the founder of Retail MBA about how you can get your products into a big chain store. Find out why you don‘t have to be an inventor to make it and who the best person to contact is. - [Marketing Tip: What makes a really great testimonial](https://www.basicbananas.com/marketing-tip-what-makes-a-really-great-testimonial/) - Raving clients are amazing! In this episode, the founders of Basic Bananas discuss the four elements that make an awesome testimonial for your business! 1:08 1. Overcome objections 1:49 2. Be specific 2:14 3. People's details 2:54 4. Add an image 3:30 The Experience Summit Let‘s do it! Blow your customers‘ minds and get them - [Top Website Ingredients with Christo Hall](https://www.basicbananas.com/top-website-ingredients-with-christo-hall/) - In this episode Christo shares some of the top ingredients you need to make your website more effective. This will explain why many websites don‘t deliver the desired results which people want. Including: - how to design the paths which you want to send your viewers down - how to create an effective opt in - [The Hierarchy of Creativity – Interview with William Whitecloud](https://www.basicbananas.com/the-hierarchy-of-creativity-interview-with-william-whitecloud/) - In this episode Franziska and William discuss the Hierarchy of Creativity, the correlation between creativity and success, why creativity is learnable and how you can tap into your own creativity. If you‘d like to get William‘s book The Magician‘s Way, this is the link. - [Building a Challenger Brand – Interview with Jeremy Moon, founder of Icebreaker](https://www.basicbananas.com/building-a-challenger-brand-interview-with-jeremy-moon-founder-of-icebreaker/) - In this episode Franziska talks with Jeremy Moon, the founder of Icebreaker about all things marketing, international business expansion and the best advice Jeremy has ever received. - [Marketing Tip: How to Grow Your Prospect List](https://www.basicbananas.com/marketing-tip-how-to-grow-your-prospect-list/) - In this episode, the founders of Basic Bananas talk about how to grow one of your biggest assets in your business, your database. You will discover brilliant ideas to create an ‘opt in‘ for your prospects! 0:57 What makes a great give-away to attract more prospects 3:02 Why ebooks are not so sexy anymore 3:57 - [It‘s All About The People – Interview with Rowan Anderson](https://www.basicbananas.com/its-all-about-the-people-interview-with-rowan-anderson/) - In this episode Franziska talks with Rowan, founder of Queensland Building and Construction and the winner of Triple J‘s 25 Under 25. Rowan shares how investing in the development of young people has been a huge part of his success in business. - [What‘s love got to do with business? Everything! – Interview with Eduardo Drake](https://www.basicbananas.com/whats-love-got-to-do-with-business-everything-interview-with-eduardo-drake/) - In this episode Franziska talks to Eduardo Drake, a highly regarded intellectual property lawyer about how to use the five love languages in your business. I think you are going to love this one! You can grab his 10 Times More Love book here - [How to fit in healthy eating and fitness – Interview with Christine Bullock](https://www.basicbananas.com/how-to-fit-in-healthy-eating-and-fitness-interview-with-christine-bullock/) - In this episode Franziska talks to Christine Bullock, the founder of Evolution 20 about how to fit in physical activity and healthy eating into a busy schedule. Have you heard of active meetings? They are the best! - [Marketing Tip: Ezra Firestone's Five Step Post Purchase Automation Sequence](https://www.basicbananas.com/marketing-tip-ezra-firestones-5-step-post-purchase-automation-sequence/) - In this episode Christo speaks with Ezra Firestone about all things marketing including how to receive more positive reviews, behavioral marketing, increasing conversions and much more. 00:17 Why Ezra ate 30 bananas per day for a month 01:22 Terrible advice you will receive 01:51 The 5 step post purchase automation sequence 03:05 How to - [What‘s veganism got to do with business? Interview with Katrina Fox](https://www.basicbananas.com/whats-veganism-got-to-do-with-business-interview-with-katrina-fox/) - In this episode Katrina Fox from Vegan Business Media talks about vegan ventures and how to grow an ethical business. - [The top two things that make or break a marketing campaign - Interview Glen Ledwell](https://www.basicbananas.com/the-top-two-things-that-make-or-break-a-marketing-campaign-interview-glen-ledwell/) - In this episode Franziska discusses the hottest marketing strategies with serial-entrepreneur Glen Ledwell. Find out what‘s working right now and what‘s not. - [Marketing Tip: The One-Page Marketing Plan](https://www.basicbananas.com/marketing-tip-the-one-page-marketing-plan/) - In this episode, co-founder of Basic Bananas, Franziska talks about how to craft a one-page marketing plan to have more clarity, focus and direction in growing your business. You are going to love this framework. 0:59 The most important question when it comes to creating outstanding marketing campaigns 3:04 One of the best ways to - [How to make better business decisions – Interview with Divya Hemnani](https://www.basicbananas.com/how-to-make-better-business-decisions-interview-with-divya-hemnani/) - In this episode Franziska talks to Divya Hemnani about spirituality, science and how you can develop your own intuition to make big decisions. - [Increase your sales with Wes Schaeffer](https://www.basicbananas.com/increase-your-sales-with-wes-schaeffer/) - In this episodes Wes from The Sales Whisperer shares his strategy for increasing sales and systems in any business. Wes reveals his step-by-step approach to creating more successful sales including a word for word role-play to illustrate exactly how it‘s done. Christo and Wes discuss where to start with adding automation into your business or - [Copy our opt in funnel](https://www.basicbananas.com/copy-our-opt-in-funnel/) - In this tip Christo shows you how we make our opt in funnel work and the exact ingredients. Plus he has a gift, which will rock your world at the end – Literally giving you our funnel, so the work is done. Here' the link which Christo mentions: click here 1:03 Online sales figures 1:56 - [The power of words - Interview with Ashley Welton](https://www.basicbananas.com/the-power-of-words-interview-with-ashley-welton/) - In this episode Franziska talks to Ashley Welton about how to find your true message, how to write copy that makes people feel and how to tell stories with a purpose. - [The Art of Powerful Conversation - Interview with Stuart Knight](https://www.basicbananas.com/the-art-of-powerful-conversation-interview-with-stuart-knight/) - In this episode Franziska discusses the art of powerful conversations with Stuart Knight, an award-winning entrepreneur and crazy cat! Discover how to avoid small talk and have more meaningful conversations! If you‘d like to say hi to Stuart or comment on his red socks, you can find him here - [Entrepreneur Tip: The best business books [recommendations]](https://www.basicbananas.com/entrepreneur-tip-book-recommendations/) - In this episode of Basic Bananas TV, Franziska and Christo share their top three business books with you! Why not stock up on some holiday reading now! Or if you prefer to listen to audio books, we use a website called Audible to purchase them. We'd love to hear from you! What are some of - [Scaling Up - Interview with Verne Harnish](https://www.basicbananas.com/scaling-up-interview-with-verne-harnish/) - In this episode Franziska talks to Verne Harnish, the founder of world-renowned Entrepreneurs‘ Organization and author of ‘Scaling Up‘, a must-read for any business owner. The end of the year is the perfect time to plan for 2016 and Verne generously shares fantastic planning tools you can download HERE - [Ideas for business growth with John Logar](https://www.basicbananas.com/ideas-for-business-growth-with-john-logar/) - John Logar shares his strategy to grow a business as quickly as possible. John works with many high level business owners and tells his approach in this episode. Christo caught up with John at Ontrapalooza 2015 in Santa Barbara. - [Basic Bananas Tip: Five insights from presenting at TEDx](https://www.basicbananas.com/basic-bananas-tip-five-insights-from-presenting-at-tedx/) - In this episode of Basic Bananas TV, Franziska and Christo talk about their insights from presenting at TEDx. They discuss five key elements to make your presentation memorable. 1:07s Scripted vs flow 3.00s The power of humour 5:40s Are you a tiger, a lion or an owl? What are is your favourite speaking tip? We - [“I‘ve published a book, now what?”](https://www.basicbananas.com/ive-published-a-book-now-what/) - In this episode Franziska speaks with Paul di Michiel from The Career Medic who just published a fantastic book called Fired to Hired, The Guide to Effective Job Search for the Over 40s. Paul shares the exact strategies he used to promote his book. - [Matt Gallant – Pay per click advertising strategies](https://www.basicbananas.com/matt-gallant-pay-per-click-advertising-strategies/) - In this episode discover what makes a good add? What makes a good sales page? Matt has generated over 6mil leads with pay per click advertising Discover Matt‘s top 5 strategies to generate leads with pay per click and text to make your ads work. Banner ads: Tips to maximize ROI. Which sizes and shapes - [How to deal with shame](https://www.basicbananas.com/how-to-deal-with-shame/) - In this episode Franziska speaks to Kirsty Spraggon from KirstyTV about why shame can really hold you back as an entrepreneur and how to deal with it! - [Richard Toutounji shares his strategy for building businesses](https://www.basicbananas.com/richard-toutounji-shares-his-strategy-for-building-businesses/) - On this episode Christo and Richard talk about what makes a business attractive to sell. Christo finds out Richard‘s approach to building systems and what to focus on to create a bigger business without creating a bigger ‘to do‘ list. Richard shares his routines to stay motivated and to ensure he‘s working towards continual growth. - [Marketing Tip: How to select the best images for your marketing](https://www.basicbananas.com/marketing-tip-how-to-make-your-events-more-memorable-2/) - In this episode of Basic Bananas TV, Franziska talks about how to choose the right images for your marketing campaigns. Using awesome images is so important, Franziska shows you a few companies that are doing a fantastic job! 0:44s Images that make people feel 2:24s How can you find your own style 4:14s An example - [How to create a happy workplace](https://www.basicbananas.com/how-to-create-a-happy-workplace/) - In this episode, Franziska talks with Joey from Feel Good Joey about how to create a happy workplace. Joey shares some of her brilliant ideas to make sure your team is engaged, happy and aligned with your culture. - [How to create your brand message](https://www.basicbananas.com/how-to-create-your-brand-message/) - In this episode Franziska talks with Sarah Taylor, creative director of fun and awesomeness at Spicy Broccoli on all things branding. What makes a great brand? How can you create your own brand story? - [Marketing Tip: How to make your events more memorable](https://www.basicbananas.com/marketing-tip-how-to-make-your-events-more-memorable/) - In this episode of Basic Bananas TV, Franziska and Christo discuss ideas to make your events more memorable. 0:46s Examples of branded materials in line with your brand 1:44s Why engaging your audience early is important 4:09s The biggest mistake when it comes to running an event How do YOU make your events more memorable? - [Mindfulness at Work](https://www.basicbananas.com/mindfulness-at-work/) - In this episode Franziska talks about mindfulness at work. Mindfulness has been a buzzword lately but what really is it? Why is it so important? And how can you practice mindfulness in your business? - [Entrepreneur Tip: How to come up with brilliant ideas](https://www.basicbananas.com/entrepreneur-tip-how-to-come-up-with-brilliant-ideas/) - In this episode of Basic Bananas TV, Franziska and Susanne talk about the best way to come up with great ideas for your business - idea sex! 0:40s What is idea sex? 1:25s How can you make your message stand out 3:36s How a financial planner used idea sex to create an irresistible offer 4:46s - [Leadership Tip: How to let your people shine](https://www.basicbananas.com/leadership-tip-how-to-bring-out-brilliance-in-people/) - In this episode of Basic Bananas TV, Franziska and Christo talk about how to bring out brilliance in your team members. 0:55 Why you want to hire people that are better than you 2:23 Acknowledging your team members 2:57 Who is stealing the thunder How do YOU bring brilliance out in people? We'd love to - [What is your personality type?](https://www.basicbananas.com/what-is-your-personality-type/) - In this episode, Franziska speaks with Pru Chapman, the founder of The Owners Collective about personality types and how understanding them can give you a huge advantage in your business. You can also check out their Behaviour Profiling - Owners Collective video HERE - [Marketing Tip: The best marketing doesn't look like marketing](https://www.basicbananas.com/marketing-tip-the-best-marketing-doesnt-look-like-marketing/) - In this episode of Basic Bananas TV, Franziska and Christo discuss why the best marketing doesn't look like marketing. 1:21s Your copy should equal your client's thoughts 2:05s How to fit in with the medium 3:15s Why educating is better than selling Do you have examples of marketing that doesn't look like marketing? What is - [How to launch a tea business from the ground up](https://www.basicbananas.com/how-to-launch-a-tea-business-from-the-ground-up/) - In this episode, Franziska speaks to Andrew, the founder of Tippity about all things tea, importing products, branding and launching a tea business. - [Business Integrity with Franziska and Christo](https://www.basicbananas.com/business-integrity-with-franziska-and-christo/) - In this episode Christo and Franziska share the importance of integrity in your business. Your integrity will impact your results in many areas of your business. Learn how integrity is also an important part of your marketing. - [Entrepreneur Video Tip: How to turn a bad experience into a good one](https://www.basicbananas.com/entrepreneur-tip-how-to-be-more-courageous/) - In this episode of Basic Bananas TV, Franziska is coming to you live from a UNESCO World Heritage site in Sri Lanka, Sigiryia Rock. Franziska filmed this video tip with her mother, so it‘s a bit shaky, at times a little windy but the view is truly amazing! 0:48s Random stuff people complain about 1:55s - [How to grow a community around your business](https://www.basicbananas.com/how-to-grow-a-community-around-your-business/) - In this episode, Franziska speaks with Bec Caines, the founder of The Daily Guru about how she grew her community to over twenty thousand in less than one year! - [How to Create a Marketing Plan – Christo Hall](https://www.basicbananas.com/how-to-create-a-marketing-plan-christo-hall/) - In this episode Christo Hall shares the process for creating an effective marketing plan. We follow a process to make our plans simple and effective. There are 4 crucial areas, which need to be reviewed every 90 days to remain current and keep a focus on future growth. Christo shares the steps which we follow - [Entrepreneur Tip: How to be more courageous](https://www.basicbananas.com/entrepreneur-video-tip-how-to-be-more-courageous/) - In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) share their thoughts on how to be more courageous in your entrepreneurial life. 0:50s Butterflies in the stomach 1:40s The giant freckle campaign 2.30s Saying yes and no more often What is one thing you could do today that is giving - [Perceptionism - How to Position Your Ideas, Product or Business to Be Irresistible](https://www.basicbananas.com/perceptionism-how-to-position-your-ideas-product-or-business-to-be-irresistible/) - We had the huge privilege to present at VIVID festival, Sydney's largest and most renowned festival to celebrate ideas, innovation, light and music. In this presentation we discussed the topic of Perceptionism... How can you influence the perception a product, a business or an idea? How do trends happen? Why are some businesses perceived as - [How to create powerful Presentations – Lessons from TEDx with Franziska and Christo](https://www.basicbananas.com/how-to-create-powerful-presentations-lessons-from-tedx-with-franziska-and-christo/) - In this episode Franziska and Christo share some of the key lessons from their experience presenting at TEDx. They share their personal lessons and the key things they took from the other presenters. This episode is recorded immediately after presenting at TEDx. - [Productivity Tip: Happiness is the new productivity](https://www.basicbananas.com/productivity-tip-happiness-is-the-new-productivity/) - In this episode of Basic Bananas TV, Franziska and Susanne discuss why happiness is the new productivity in any workplace, sharing the three key activities you can do instantly to create more happiness and thus productivity as a busy entrepreneur. 1:02s Why happiness is crucial for your business 1:40s The three core principles to increase - [Marketing Tip: Six hot tips to create the best headlines](https://www.basicbananas.com/marketing-tip-how-to-create-engaging-headlines/) - In this episode of Basic Bananas TV, Franziska shares six strategies that will help you write better headlines to grab your readers' attention, engage and make them keep reading your awesomeness. 1:10s Some of the most popular headlines 2:18s What has Britney Spears got to do with headlines? 2:35s Great words to use in your - [Leadership - Don‘t Steal Your Teams Thunder!](https://www.basicbananas.com/leadership-dont-steal-your-teams-thunder/) - In this episode of Basic Bananas Radio, Franziska talks about her take on leadership. What does it mean to be a true leader? How can you inspire others to greatness, brilliance and awesomeness? - [Stealing the thunder](https://www.basicbananas.com/stealing-the-thunder/) - “Leadership is about bringing the best out in people” said Aga, our Client Happiness Rockstar at a team meeting yesterday where we discussed what makes a great leader. As a leader it is your job to facilitate an environment where people can produce remarkable work, a place where people can bring out their brilliance. To - [Feminine and Masculine Traits in Business](https://www.basicbananas.com/jo-gillies/) - In this episode of Basic Bananas Radio, Franziska speaks with Jo Gillies, principal architect at Archisoul Architects about the power of understanding feminine and masculine traits. Jo also gave us a list of The Top 12 FEMININE AND 12 MASCULINE TRAITS Feminine Traits Surrender Receptivity Empathy Radiance Flow Sensuality Nurturing Affection Sharing Tenderness - [Social Media Tip: How to create content that gets shared](https://www.basicbananas.com/social-media-tip-5-tips-to-create-content/) - In this episode of Basic Bananas TV, Franziska and Anna from YoursSocially.com.au discuss five ways to make your social media content more engaging and shareable. 1:05 How to engage your audience 2:31s What type of imagery to use 3:19s What makes your content shareable If you'd like help with your social media management, please email - [Productivity Tips: How to be more productive](https://www.basicbananas.com/productivity-tips-how-to-be-more-productive/) - In this episode of Basic Bananas TV, Christo shares two of his favourite productivity hacks for entrepreneurs. Find out how you can get more done in a day and feel more fulfilled! 0:57s The one touch strategy 1:35s What to do at the start of the day What are some of your favourite productivity hacks? - [Benjamin J Harvey - How to Market with Shadow Values](https://www.basicbananas.com/benjamin-j-harvey-mentor-of-power-marketing/) - In this episode of Basic Bananas Radio, Franziska speaks with Benjamin J Harvey who is known for helping people make a difference and a living doing what they love. They discuss the power of marketing with shadow values and understanding people‘s core desires which drive them when making decisions. To find out more about shadow - [Heidi Alexandra Pollard - Founder of UQ Power](https://www.basicbananas.com/heidi-alexandra-pollard-founder-of-uq-power/) - In this episode of Basic Bananas Radio, Franziska speaks to leadership expert Heidi Alexandra Pollard, the founder of UQ Power about how to create a happy workplace and what makes a business go from good to great. www.uqpower.com.au - [Shifting Perceptions – How to Change Your Perception in the Market](https://www.basicbananas.com/shifting-perceptions-how-to-change-your-perception-in-the-market/) - A few years ago I was having coffee with a friend who ran a successful business. He was on a high, riding the wave of success. A few months later, his business pretty much vanished. He had made a few really bad decisions and the perception of his business changed from being a trusted supplier - [The Experience Summit 2015 – Annual Gathering of Small Business Owners](https://www.basicbananas.com/the-experience-summit-2015-annual-gathering-of-small-business-owners/) - It's now two months since the Experience Summit 2015. We're left with the fond memories of our annual gathering which celebrates entrepreneurship at the stunning Manly Yacht Club. Over two days, small business owners and entrepreneurs got together to learn about the latest business growth strategies, mindfulness, productivity and how to juggle (literally!). In its - [Justin Bergholcs - The Founder of BlueDragon.com.au](https://www.basicbananas.com/justin-bergholcs-the-founder-of-bluedragon-com-au/) - In this episode of Basic Bananas radio, Franziska speaks with Justin Bergholcs, the founder of BlueDragon.com.au, a social enterprise that organises adventure tours throughout the Himalayas. Justin has lived in the Himalayas for over twenty years and generously shares his life philosophies in this interview. He is also actively engaged in making a difference for - [Marketing Tip: How to shift the perception of your business](https://www.basicbananas.com/marketing-tip-how-to-shift-the-perception-of-your-business/) - In this episode of Basic Bananas TV, Franziska and Christo, the co-founders of Basic Bananas, discuss the importance of creating perceptions and how one famous British fashion label managed to shift perceptions after their reputation got damaged. 0:22 What makes a business more desirable than another? 0:46 Case study - a famous luxury brand that - [How to Write Copy That Converts with Christo Hall](https://www.basicbananas.com/how-to-create-copywriting-that-converts-christo-hall-basic-bananas/) - In this episode Christo Hall shares tried and tested methods to increase response rates from all of your marketing material with some simple copywriting tips. Christo is recognised as one of the top small business marketers in Australia and has crafted countless successful marketing campaigns for his clients. Christo's copywriting skills have been part of - [Marketing Tip: How to name your products and services](https://www.basicbananas.com/marketing-tip-how-to-name-your-products-and-services/) - In this episode of Basic Bananas TV, Franziska and Christo (the co-founders of Basic Bananas) share their strategies to come up with attractive names for your products and services. Naming strategies are so important because it helps you differentiate yourself from your competitors. 2:04 How can you align your names with your brand 2:24 How - [6 Ways to Make Your Customer Fall in Love With Your Business Over and Over Again](https://www.basicbananas.com/6-ways-to-make-your-customer-fall-in-love-with-your-business-over-and-over-again/) - Do you know the book/movie “He‘s Just Not That Into You”? It‘s a genius guide written by famous author/comedian Greg Behrendt explaining when it is time for a lady to run for the hills in a relationship. Greg is convinced there are certain signs which show when a guy just doesn‘t care about a girl. - [Making the Most of Your Niche Market](https://www.basicbananas.com/making-the-most-of-your-niche-market/) - As consumers are becoming more and more informed, niche markets have never been more important. What‘s a niche market? A niche market is a highly focused, specific market with a common desire. Here are 6 helpful things you can do to really capitalise on your niche: 1. Explicitly Define Your Target Market - [Basic Bananas Tip: When to Ditch a Marketing Strategy](https://www.basicbananas.com/basic-bananas-tip-how-to-forecast-your-marketing-2/) - In this episode of Basic Bananas TV, Franziska and Susanne discuss the very important question 'When do I know whether to keep or drop a marketing strategy for my business?' This is something entrepreneurs and business owners need to ask themselves to get the most out of their marketing efforts. 1:02s Why you want to - [How to Attract More Clients with Your Blog – Christo Hall](https://www.basicbananas.com/how-to-increase-your-business-with-your-blog-christo-hall/) - In this episode learn tips on how to grow your business with your blog. Most business owners don‘t blog effectively. Learn some tips which you can implement immediately to increase traffic to your website and ways to ensure that your blog is setup to bring new clients to your website. You will also learn our - [Basic Bananas Tip: How do you find the right mentor or coach?](https://www.basicbananas.com/basic-bananas-tip-how-to-establish-routines-2/) - In this episode of Basic Bananas TV, Franziska discusses the difference between a coach and a mentor and whether you need to work with one or the other. This episode comes to you from a lifeguard tower in California. Check the awesome sunset! 1:18s How to get to your goals a lot faster 1:43s What‘s - [Basic Bananas Tip: How to establish routines](https://www.basicbananas.com/basic-bananas-tip-how-to-establish-routines/) - In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) are talking about the power of having daily routines. It's such a small detail that can have a huge impact! 0:46s What do all the best sports people do? 2:09s Franziska shares her daily morning routine 4:50s The 21 day challenge - [Basic Bananas Tip: How to engage your audience through storytelling](https://www.basicbananas.com/storytelling/) - In this episode of Basic Bananas TV, Franziska (co-founder of Basic Bananas) is talking to Anita Chaperon (founder of Habit Hacker) about how to use storytelling to keep your audience engaged. They happen to be on an ice-skating rink in Murren, Switzerland, let's talk about keeping you engaged:-). 0:22 Our favourite moment in this video - [Hello world!](https://www.basicbananas.com/hello-world-2/) - Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! - [Marketing Course Brisbane and Sydney](https://www.basicbananas.com/marketing-course-brisbane-and-sydney/) - Recently Basic Bananas held their one-day marketing courses in Sydney, Brisbane and Melbourne which helped refine marketing for hundreds of business owners and what is required in order to be even more successful. The Blast-Off workshops lasted for a good 3.5 hours which went by like you wouldn't believe! Not only because they are so - [Email Marketing Tip: How to get more out of your emails](https://www.basicbananas.com/email-marketing-tip-how-to-get-more-out-of-your-emails/) - In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) are sharing some hot tips on how to get more out of your email marketing strategies. They are coming to you live from the Swiss Alps. I hope you enjoy the yodel music in the background! 0:57 How to use emails - [Lisa Messenger – Daring To Think Different (The Renegade Collective)](https://www.basicbananas.com/lisa-messenger-daring-to-think-different-the-renegade-collective/) - In this episode Lisa shares how she grew in the business and what it's like to be such a passionate entrepreneur who is involved with various businesses left and right. She is the publisher and editor in chief of Renegade COLLECTIVE magazine and owner and creative director of The Messenger Group. She has worked globally - [Marketing Tip: How to use packaging to sell more of your products and services](https://www.basicbananas.com/marketing-tip-how-to-use-packaging-to-sell-more-of-your-products-and-services/) - In this episode of Basic Bananas TV, Franziska Iseli-Hall (co-founder of Basic Bananas) is sharing some hot tips on how to use packaging to sell more of your products and services. 0:22 Why packaging is so important 2:31 Why Moet can charge more than other champagne brands 3:26 A case study of a brand that - [Christo Hall - Sharing On How Effective Email Marketing Can Be](https://www.basicbananas.com/christo-hall-sharing-on-how-effective-email-marketing-can-be/) - In this episode Christo shares two strategies for using email; tips on how to build and engage your community of customers with email marketing and how to generate sales with a promotion sequence. Email marketing is a powerful tool which can be used by all styles of business. Christo shares the structure and timing for - [Marketing Tip: How to use your email signature effectively](https://www.basicbananas.com/marketing-tip-how-to-use-your-email-signature-effectively/) - In this episode of Basic Bananas TV, Franziska and Christo (co-founders of Basic Bananas) are talking about how to get the most out of your email signatures. 0:49s What to put in your email signature 1:21s How to make them unique and impactful so people notice them 1:51s Examples of some big businesses using email - [Anne Miles - One That Goes The Whole Nine Yards](https://www.basicbananas.com/anne-miles-one-that-goes-the-whole-nine-yards/) - Anne Miles is one of Australia's most experienced strategists in the production industry. With many years managing the operational flow of work through agencies and production services, Anne works with businesses to assess workflow, improve systems and processes that enable the best creative to flow and at the same time with an eye on profitability. - [The Entrepreneurial Rollercoaster](https://www.basicbananas.com/the-entrepreneurial-rollercoaster/) - Some days you just want to give up and run away to a place where no one can find you. Other times, you feel like hugging the whole world – or at least anyone you meet in the street. Are you crazy? Nope. Welcome to the life of an entrepreneur. Actually, you have chosen to - [Book Tip: How to get started with your book](https://www.basicbananas.com/book-tip-how-to-get-started-with-your-book/) - In this episode of Basic Bananas TV, Franziska (co-founder of Basic Bananas) is speaking with Anthony Puttee (Director at Book Cover Cafe) about how to get started writing a book. PS: Make sure you watch till the end, the Basic Bananas team is pulling out some interesting tribal dance moves... 1:07s How to get started - [The Experience Summit 2014 - Annual Event to Celebrate Entrepreneurship](https://www.basicbananas.com/the-experience/) - In April 2014 we had our annual gathering of smart business owners to celebrate the latest business growth strategies and entrepreneurship at a beautiful location right on the water. The 2 day event brought together Basic Bananas members from all over Australia, as well as a host of business experts from a huge variety of - [Colin Boyd Sharing How to Get More Done in Less Time](https://www.basicbananas.com/colin-boyd-sharing-how-to-get-more-done-in-less-time/) - In this interview Colin shares some very smart productivity hacks to get more done in less time, the different types of work we do and how to ensure you are always being innovative. Colin Boyd is an authority on increasing a professionals performance. He does that by teaching them communication, productivity and EQ strategies. - [Perceptionism – How are you being perceived by your market?](https://www.basicbananas.com/perceptionism-how-are-you-being-perceived-by-your-market/) - Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe we are the funny characters‘ I whispered back. It‘s all about - [Marketing and PR Tip: How to get reporters and journalists interested in your story](https://www.basicbananas.com/marketing-and-pr-tip-how-to-get-reporters-and-journalists-interested-in-your-story/) - In this episode of Basic Bananas TV, we are speaking with gorgeous Bec Derrington, the founder of Sourcebottle about what makes a journalist pay attention to your story. Enjoy! 1:50s How to get published in a newspaper or magazine for free 2:15s A bit controversial and colourful 3:50s The Inverted Media Triangle Also check out - [David Ormesher - Difference Maker and Entrepreneur Baker](https://www.basicbananas.com/david-ormesher-difference-maker-and-entrepreneur-baker/) - David Ormesher On this episode we are talking with David Ormesher, a highly successful entrepreneur who is using his skills to make a difference for entrepreneurs and the community in Rwanda. Dave is sharing how he set up an entrepreneurial program in a developing country and the huge impact it has on people‘s lives not - [How to use Images to Rank Higher in Google](https://www.basicbananas.com/how-to-use-images-to-rank-higher-in-google/) - Here is a very simple tip to implement, which will improve your online marketing. I just got off the phone with one of my good friends who runs a multimillion dollar per year business from his spare bedroom. *Some of you will be able to guess who he is, he shared a heap of tips - [From S**** to HIT - Providing remarkable customer experiences](https://www.basicbananas.com/taking-the-s-out-of-s-providing-remarkable-customer-experiences/) - The other day I flew back to Sydney from New York and just as I was dreaming of unicorns, rainbows and shooting stars, someone suddenly jolted me out of my sleep by yanking my seat up. ‘It‘s dinner time‘, the flight attendant said. ‘Brilliant‘ I thought, I‘d much rather hang out with my unicorns. But - [The One Strategy That Could Make You a Lot of Money](https://www.basicbananas.com/the-one-strategy-that-could-make-you-a-lot-of-money/) - Sell More Products with This Simple Strategy To be really successful at Marketing you need to get inside your prospects heads. This video will reveal ways to be more effective with all of your marketing efforts and when done well, can make your products irresistible to the target market. 0:23 - Bow ties on special - [Anita Chaperon – helping you fall in love with yourself.](https://www.basicbananas.com/anita-chaperon-helping-you-fall-in-love-with-yourself/) - Anita is a habit hacker who will guide you to find what inspires you and assist you to enhance those habits. She reads, learns, and tests. Then she keeps what works, and discards what doesn‘t. And moves on. Constantly expanding. Constantly making things better, building and changing habits to develop her experience with life. For - [The Unasked Question – Who Are You, Really?](https://www.basicbananas.com/the-unasked-question-who-are-you-really/) - Some people thought I was a little weird when I asked them ‘who are you, really!‘ Last week I went to a spoken word performance with a few friends in Venice Beach. Mustafa Effortless, an incredibly talented artist made us all think about first-world issues. In one of his acts, he got all worked up - [Carry-On Only! How to narrow down your choices](https://www.basicbananas.com/carry-on-only-how-to-narrow-down-your-choices/) - My bags are packed and I‘m ready to go. Luckily my packing process is pretty smooth nowadays as I‘ve really figured out how to avoid over packing. Being a frequent traveller, I‘ve fallen in love with travelling light with a carry-on bag only.Whether it is a month on the trans-Siberian through Russia with Christo, a - [Joe Ward - How he became Sydney's Forrest Gump](https://www.basicbananas.com/joe-ward-how-he-became-sydneys-forrest-gump/) - In this episode, Joe Ward is joining us at the Plantation to talk about how he built a passion business – Manly Beach Running Club. We also talk about leading a healthy lifestyle and eating 30 bananas a day for 30 days (that‘s 900 bananas!)! Now I got your attention! Joe‘s successes in trail running, - [How to use Perfect Audience to set up retargeting campaigns](https://www.basicbananas.com/how-to-use-perfect-audience-to-set-up-remarketing-for-your-business/) - In this episode of Basic Bananas TV, you will learn how to set up effective remarketing (or retargeting) campaigns for your business. The ROI on this strategy is absolutely mind-blowing! 1:55 How companies are using remarketing effectively 5:18 How to set up your own remarketing campaigns 6:07 One of the best remarketing tools 10:03 We - [Celebration is the 'real' breakfast of champions](https://www.basicbananas.com/celebration-is-the-real-breakfast-of-champions/) - I know I‘d go starving if I only had celebration for breakfast and I‘d certainly miss my green smoothies, however celebration should be part of our daily rituals. Don‘t get too excited though! Different people have different perceptions of celebration. In this case it doesn‘t mean that you need a bottle of red wine and - [Chris Kameen - How he grew Sydney Sailing School from 1 boat to over 40](https://www.basicbananas.com/chris-kameen-how-he-grew-sydney-sailing-school-from-1-boat-to-over-40/) - Chris is the founder of Sydney Sailing School. In this interview Chris shares how he turned his passion for sailing into his purpose. Chris has grown Sydney Sailing School from one boat and one location to over 40 boats and two locations very quickly. This is an open an honest look at how he did - [Honestly, is Honesty Outdated?](https://www.basicbananas.com/honestly-is-honesty-outdated/) - Today I got an email from a friend, a real estate gun who has just switched his agency after a highly successful career with his past employer. His move would have come as a shock to many people but instead of trying to keep quiet about it, he just sent a short video to his - [Simplification is a beautiful thing](https://www.basicbananas.com/simplification-is-a-beautiful-thing/) - I was listening to an interview the other day about a movie producer who made millions and realized that money doesn‘t make him happy (nothing new, I know!), in fact his fancy lifestyle and all the toys and gadgets he possessed made him pretty unsatisfied. So what did he do to climb out of that - [Sean Malarkey - How he built a 7 figure online business and his favourite tips for business](https://www.basicbananas.com/sean-malarkey-how-he-built-a-7-figure-online-business-and-some-of-his-favourite-tips/) - Sean Malarkey is co-founder of a very successful publishing and marketing company called Inspired Marketing, the #1 company that creates digital online training with a focus on social media. The awesome information products they create, teach people how to use social media platforms to grow their businesses, establish themselves as an expert and much more. - [From Praise to Publicity - Jess B (Intern)](https://www.basicbananas.com/from-praise-to-publicity-jess-b-intern/) - The importance of testimonials for marketing Praise from an existing customer is increasingly important to a prospective customer‘s perceived value of a product or service. It‘s kind of like online word-of-mouth marketing between complete strangers and facilitated by the business itself. But it works! Testimonials from satisfied customers serve as an effective marketing tool to - [Dale Beaumont - How to automate your business so you can take more holidays!](https://www.basicbananas.com/dale-beaumont/) - In this edition of Basic Bananas Radio, we ask business expert, Dale Beaumont about the ins and outs of business system automation. When you automate your business, you get more done AND you can take more holidays. Listen in to find out how to work smarter. Dale is one of Australia‘s most successful young entrepreneurs. - [Valerie Khoo - Effective Story-Telling, Creating Content and Creativity](https://www.basicbananas.com/valerie-khoo/) - Valerie Khoo - Effective story-telling, creating content and creativity In this interview with Valerie Khoo we discuss creativity, how to write great content for your business and a framework to create stories. Valerie Khoo is the National Director of the Australian Writers' Centre, the country's leading centre for writing courses. The centre has helped more - [Justin Brooke – How to excel with Facebook ads](https://www.basicbananas.com/justin-brooke-founder-imscalable/) - Justin Brooke - founder of IMScalable got started 8 years ago with $60 in an Adwords account and grew that $60 to six-figures in one year. Since then he has generated billions of ad impressions, sold millions of dollars worth of products, been hired by dozens of millionaires, and built a highly sought after ad - [Work, Life and Everything In-between – by Jess Browne (marketing intern)](https://www.basicbananas.com/work-life-and-everything-in-between-jess-browne/) - Today we're going to look at ways to have a life and busy schedule. Do you have no time and energy to do things for yourself? Do you take your work home with you? Do you never have time to think? If you find yourself answering 'yes' to these questions, it‘s a telltale sign that - [Ari Galper - Creator of Unlock The Game](https://www.basicbananas.com/ari-galper-creator-of-unlock-the-game/) - "How to ELIMINATE Personal Sales Rejection Forever... And Make More Sales!" The sales techniques that we were taught by the "sales gurus" contradict everything we know about what it takes to build real relationships. But isn't selling just another human relationship a business relationship? No one likes to be pushed and no one wants to - [Growing a business you love - Stefan's inspiring story](https://www.basicbananas.com/growing-the-business-you-love-stefan-marcangelos-story/) - Today, we've got something a little different for you, I think you will like it. A lot of people make running a business look so easy, well the reality is, it is not! And it takes a certain person and a big bunch of commitment, determination and focus, but it is so worth it. It's - [Christo Hall - How to Create a Brand Which Markets For You](https://www.basicbananas.com/christo-hall-how-to-create-a-brand-which-markets-for-you/) - In this episode Christo shares tips and insights based on working with thousands of business owners. You will learn some tips on how to create a brand which is attractive and markets for you. When branding is setup and managed correctly it's like it creates a ripple effect and your brand recognition can spread. There - [Russ Henneberry - Editorial Director at Digital Marketer](https://www.basicbananas.com/russ-henneberry-editorial-director-at-digital-marketer/) - Digital Marketer, founded by Ryan Deiss, is the research and testing arm of a parent company that generates millions of dollars in online sales. We test Digital Marketing strategies and tactics on our own businesses and share and sell that information to entrepreneurs, start-ups and traditional companies interested in growing traffic and boosting conversions. We - [Candy Maaka-Stoten - Founder and Designer of KeilanaSkye Shoes](https://www.basicbananas.com/candy-maaka-stoten-founder-and-designer-of-keilanaskye-shoes-2/) - [Teddy Garcia - Founder and President of InfoMarketingSystem](https://www.basicbananas.com/teddy-garcia-founder-and-president-of-infomarketingsystem/) - Teddy is an idea generating machine that can help you to quickly identify all the untapped opportunities in your business and provide simple solutions to your most complex technical, business and marketing challenges. His favorite thing to do - besides riding dirt bikes with his son - is to teach business owners how to automate - [Jake Hower - Founder of Fuzed](https://www.basicbananas.com/jake-hower-founder-of-fuzed/) - Jake Hower started his career in travel before purchasing his first travel agency business in 2009. As an independent travel agent in a world dominated by large national brands, Jake developed a range of innovative techniques to market his business online in new ways and to new niches. It was this open minded approach to - [Carrie Green - founder of the Female Entrepreneur Association](https://www.basicbananas.com/carrie-green/) - Carrie Green is the founder of the Female Entrepreneur Association, an online platform to inspire and empower female entrepreneurs from around the world to turn their ideas into a reality and build successful businesses. FEA publishes a monthly digital magazine, This Girl Means Business, weekly videos and hosts live, online master classes. With over 100,000 - [Marketing Tip: How to use the law of scarcity in your small business](https://www.basicbananas.com/marketing-tip-how-to-use-the-law-of-marketing-in-your-small-business/) - In this episode of Basic Bananas TV, Franziska and Christo (the founders of Basic Bananas) are coming to you from the 'world's only drive in' volcano in Saint Lucia in the Caribbean. They are talking about the law of scarcity and how you can use this powerful principle in your business. If you love this - [Basic Bananas Marketing Tip: How to create successful strategic alliances](https://www.basicbananas.com/basic-bananas-marketing-tip-how-to-create-strategic-alliances-with-ben-croft/) - In this episode of Basic Bananas TV, Franziska is joined by Benjamin Croft, one of the sharpest guys on the planet.Ben is sharing his key marketing strategy to grow one of his businesses into the world's biggest summit for coaches! 1:33s How to identify suitable strategic alliance partners 2:45s Why you need to add value - [Matthew Michalewicz, success expert and serial entrepreneur](https://www.basicbananas.com/matthew-michalewicz-success-expert-and-serial-entrepreneur/) - Matthew Michalewicz is a highly successful entrepreneur, having sold his business last year for many 10‘s of millions. His latest book Life in Half a Second has been getting great coverage and the central contention of that book is ‘How to achieve success before its too late‘ and unpacks a research based 5 step model - [Marketing Tip: Our favourite marketing automation system](https://www.basicbananas.com/marketing-tip-our-favourite-business-automation-system/) - In this episode of Basic Bananas TV, Franziska and Christo are showing you behind the curtains of their favourite business automation system. Join them as they visit the Ontraport Headquarters in Santa Barbara, California. 2:35 The centerpiece system 3:47 A look around the Ontraport Headquarters 4:30 Funny dress upsIf you would like to trial the - [Marketing Tip: Why you must use evergreen marketing in 2014](https://www.basicbananas.com/marketing-tip-why-you-must-use-evergreen-marketing-in-2014/) - Happy New Year to you! Let's make 2014 an incredible year for you!In today's Basic Bananas TV episode, Christo talks about the importance of evergreen marketing, the kind of marketing that keeps on giving you a return on your efforts and investment. Let's create evergreen marketing in 2014 and reap the rewards for a while - [Funny Christmas Message from the Basic Bananas Team](https://www.basicbananas.com/funny-christmas-message-from-the-team/) - Merry Christmas to our beautiful business family! We appreciate you very much and wish you a fabulous holiday! Looking forward to going bananas with you in 2014! - [Content Marketing Tip - How to create content for online marketing](https://www.basicbananas.com/content-marketing-tip-how-to-create-content-for-online-marketing/) - In today's Basic Bananas TV episode Franziska is sharing some great content marketing creation strategies with you. So many business owners wonder what they could write about. This short video clip will hopefully give you enough ideas to never run out of topics! Seven tips to come up with topics for blog articles or videos: - [Basic Bananas Urban Challenge](https://www.basicbananas.com/basic-bananas-urban-challenge/) - The Basic Bananas Team had an action-packed day yesterday in Manly! Our Clever Bunch member and Adventure racing expert Marina organised the most incredible team building experience: think of kayaking, mountain biking, sand castle building and other phisically and mentally challenging activities. It was tough but we never gave up! - [Jason Hawkins - digital marketing specialist](https://www.basicbananas.com/jason-hawkins-digital-marketing-specialist/) - Jason Hawkins is a senior application strategist, information architect and digital marketing specialist at KND Digital. His knowledge is based on over 13 years of industry experience in taking online application ideas to reality across a broad range of industries. He is also passionate about helping SME‘s grow their businesses online through delivering seminars and - [Marketing Tip: How to film videos on the go (with James Schramko and Franziska)](https://www.basicbananas.com/marketing-tip-how-to-film-videos-on-the-go-with-james-schramko-and-franziska-iseli/) - In today's Basic Bananas TV episode Franziska is chatting with James Schramko, a dear friend and very smart entrepreneur. Franziska and James are talking about video marketing and equipment needed to film videos on the go, it's easier than you think! 3:30 Leverage: Why sharing your voice is important 4:49 Live demonstration of video equipment - [Elly Klein - Humour writer, author, entertainer and entrepreneur](https://www.basicbananas.com/elly-klein-humour-writer-author-entertainer-and-entrepreneur/) - Elly Klein is a professional humour writer, author, entertainer and entrepreneur. She‘s the author of Men Are Like a Box of Chocolates, the most delicious relationship advice book ever, which is now a live hen‘s night / bachelorette party event running in multiple cities. She also writes a funny, cheeky and fearlessly honest weekly column, - [Marketing tip: How to validate a business idea with Sean Malarkey](https://www.basicbananas.com/marketing-tip-how-to-validate-a-business-idea-with-sean-malarkey/) - In today's Basic Bananas TV episode we are talking to dear friend Sean Malarkey about product validation at his place in Santa Barbara. You might have a fantastic new product idea for your business, but are people going to buy it? Before you spend thousands and thousands of dollars on developing your product, find out - [Marketing Tip: Five simple communication mistakes you must avoid!](https://www.basicbananas.com/marketing-tip-five-small-business-communication-mistakes-you-must-avoid/) - In today's Basic Bananas TV episode we are talking about those little annoying communication FUNdamentals that can be a little bit frustrating when dealing with a business. Franziska and Christo cover five things to improve communication and be more professional.[Christo cracks himself up right at the start and starts spitting!] 2.10s 1. Get an email - [Genie Pepper - Co-director of PLUM](https://www.basicbananas.com/genie-pepper-co-director-of-plum/) - Genie Pepper is the co-director of PLUM, a family business that has been producing children's fashion for 3 generations. PLUM produces an extensive range of high quality Australian designed, children & baby fashion, swimwear, sleepwear and sleep bags. Since taking over ownership in 2011 Shane and Eugenie Pepper have given the business a major overhaul - [Marketing Tip: How to promote your business 24/7](https://www.basicbananas.com/marketing-tip-how-to-promote-your-business-247/) - In today's Basic Bananas TV episode we are talking about using promotional products to promote your business 24/7. Warning: Take #1, not very polished! 0:52s Promotional products that are useful so that your clients hold on to them forever 1:14s Brand your products, but don't overdo it and make them look great! 1:27s Be consistent - [Chris' Inspirational Story: Why you should never give up on your dreams](https://www.basicbananas.com/chriss-story-an-inspirational-story/) - [youtube_sc url=KVHE0jSE8MI] This is a very special episode of Basic Bananas TV. Please meet inspirational business owner, dream-follower and all-round brilliant guy - Chris Kameen, the founder of Sydney Sailing School. Enjoy and have a box of tissues nearby:-). Please like this video, share it with your friends and leave a comment for Chris. - [Recent Marketing events: Sydney, Melbourne, Brisbane](https://www.basicbananas.com/recent-marketing-events-sydney-melbourne-brisbane/) - Take a look at our recent SOLD OUT Marketing events across Australia. Below are a range of awesome photos showing you what our events are all about. Click here to learn a ton at one off our interactive upcoming events. Basic bananas learning new tricks in Melbourne. A fun and slightly bananas - [Marketing Tip: How to attract prospects while sitting on a boat in the Maldives](https://www.basicbananas.com/marketing-tip-how-to-attract-prospects-while-sitting-on-a-boat-in-the-maldives/) - [youtube_sc url=Kb_rHEkNkdY] In this episode of Basic Bananas TV Christo shares his thoughts about generating leads for your business on autopilot (joining you from a boat in the beautiful Maldives). Enjoy! This 2 marketing minute tip! 0:27s How to generate leads while sitting on a boat in the Maldives 0:52s What's 'the first date'? 1:04s - [Productivity Tip: Effective communication tool for business owners](https://www.basicbananas.com/productivity-tip-effective-communication-tool-for-business-owners/) - [youtube_sc url=BOJoSQOzjJo] In this episode of Basic Bananas TV Franziska and Christo share one of their favourite team communication tools with you! 0: 52s So what is this 'not-so-secret' tool? 1: 34s How you can increase your productivity instantly. 1: 53s Live messaging with your team members (all around the globe). What do you think? - [Heidi Alexandra Pollard - Company culture coach and CEO at UQ Power](https://www.basicbananas.com/heidi-alexandra-pollard-company-culture-coach-and-ceo-at-uq-power/) - Heidi Alexandra Pollard is an international company culture coach, entrepreneur, investor, speaker and leadership expert. Her company UQ Power helps level the playing field for small to medium sized companies through unique brand and culture strategies, so that they can get their house in order before pitching for large corporate contracts. She is an expert - [How to write a book and leverage it with Andrew Griffiths, Australia's #1 business author](https://www.basicbananas.com/how-to-write-a-book-and-leverage-it-with-andrew-griffiths-australias-1-business-author/) - [youtube_sc url=6e55ogzl7bg] In this episode of Basic Bananas TV Christo speaks to Andrew Griffiths, Australia's number one business author, about the benefits of writing a book and how to leverage it. A book can be a fabulous marketing tool, find out how! 2: 10s How to set yourself apart from your competitors 3: 20s The - [Andrew Griffiths - Australia's #1 business author](https://www.basicbananas.com/andrew-griffith-australias-1-business-author/) - Andrew Griffiths is Australia‘s #1 small business author with 11 books now sold in over 50 countries. Described by most as a street-smart entrepreneur, Andrew bought his first business at the age of 17. Since then, and for the best part of 30 years, he has owned and operated many small businesses in fields as - [Two Minute Sales Tip](https://www.basicbananas.com/two-minute-sales-tip/) - [youtube_sc url=6e55ogzl7bg] In this episode of Basic Bananas TV Christo shares a two minute sales tip with you. Please note that this tip applies to smaller items, bigger sales require a different approach (more on that later!). 0: 59s Why sticking to the purpose of the sales conversation pays off 1: 05s One of the - [Ludwina Dautovic - Broadcaster, publisher and innovator](https://www.basicbananas.com/ludwina-dautovic-broadcaster-publisher-and-innovator/) - Ludwina Dautovic is a multi-award winning business woman and is often referred to as Australia‘s premiere broadcasting voice for business. She loves investing in new technologies and is consistently following online marketing trends. She can now add the title of 'author' to the list with her newly released book, ‘It‘s That Easy – Online Marketing - [Success Tip: The Slight Edge](https://www.basicbananas.com/success-tip-the-slight-edge/) - This episode of Basic Bananas TV is coming to you straight from the Swiss mountains! Franziska is sharing her thoughts about being successful, you are going to love this one! Have you ever wondered what creates success? Why are some people successful while others aren't? Enjoy this video tip filled with practical tips from a - [Rachel Bourke - Director at Rachel Bourke International & Essential Sales Training](https://www.basicbananas.com/rachel-bourke-director-at-rachel-bourke-international-essential-sales-training/) - Rachel started her career as the Founder of one of Sydney‘s most successful Personal Fitness Training Companies. At only 22 years of age and within only 1 month of opening the doors, Rachel took this business from 0 to over 40 hrs of PT clients per week. Rachel moved to London in 2006 and as - [How to deal with 'haters' [anti-bullying]](https://www.basicbananas.com/how-to-deal-with-haters-anti-bullying/) - [youtube_sc url=K9K2goGHyzI] In this episode Franziska is talking about a very sensitive topic, something most people don't talk about publicly, yet it seems to affect more business owners than we think: How to deal with 'haters' or people trying to pull you down (even though they probably don't even know you!). Unfortunately the internet allows - [Business Automation - Database management tips (CRM)](https://www.basicbananas.com/business-automation-database-management-tips-crm/) - [youtube_sc url=-mlp5Mdq2_0] In today's episode Franziska and Christo are showing you useful database management tips to automate your business. 0: 28 Do you need a database management system? 1: 07 How to manage your business contacts properly in a CRM (customer relationship management) 2: 33 How to segment your database to keep your clients and - [3 Productivity Tips - How to Increase Your Productivity](https://www.basicbananas.com/3-productivity-tips-how-to-increase-your-productivity/) - [youtube_sc url=39Jfe4RfPCo] In today's episode Franziska and Christo are sharing three of their favourite productivity tips with you to help you get more done and have more time off! 0: 54 The power of using specific subject lines - putting order into your inbox! 1: 15 The one topic per email strategy to increase your - [Basic Bananas Plantation Beach Party](https://www.basicbananas.com/basic-bananas-plantation-beach-party/) - Our Plantation in Narrabeen was full of amazing people yesterday! Thanks to all the great business owners, Clever Bunch rockstars and friends that came along and made this party memorable! We loved celebrating our community, business and amazing people, and we look forward to working with all of you. - [The Gratitude Principle](https://www.basicbananas.com/the-gratitude-principle/) - [youtube_sc url=RN-uWkkT5Ds] In today's episode Franziska and Christo are talking about 'the Gratitude Principle'. Are you showing your clients that you appreciate them? The more grateful you are for your clients, the more you will attract. Make gratitude a part of your daily business activities. Here are a few ideas to show gratitude: 1. Send - [Cath Sutherland, director of Conscious Business](https://www.basicbananas.com/cath-sutherland-director-of-conscious-business/) - Cath Sutherland is a dynamic Australian businesswoman who began her career as a creative director for radio stations throughout Australia and later worked in events, public relations and national marketing management. In 2000, she established her Perth-based consultancy, now Conscious Business, which specialises in helping businesses activate the energy of their business to create a - [Secret Little Weapon](https://www.basicbananas.com/secret-little-weapon/) - [youtube_sc url=b23yq6LYk08] In today's episode Franziska and Christo are talking about 'the Gratitude Principle'. Are you showing your clients that you appreciate them? In today's episode Franziska is sharing one of her favourite secret little weapons (I guess it's not so secret anymore now!). Learn how to make your images stand out in less than - [Brian Sher, CEO of The Fortune Institute](https://www.basicbananas.com/brian-sher-ceo-of-the-fortune-institute/) - Brian Sher has established himself as a respected pioneer and business growth specialist. He has helped countless businesses grow over a 20 year period including start ups as well as businesses doing tens of millions of dollars per annum. He has an outstanding reputation in the business world and is a successful best selling author - [Donna Carrier - Owner of Bent On Food](https://www.basicbananas.com/donna-carrier-owner-of-bent-on-food/) - Donna Carrier is the proprietor of Bent on Food Cafe and Regional Produce Store, Bent on Food Cookery School and Bent on Life. She started Bent on Food 7 years ago and the business has grown from strength to strength. Donna grew up in the region on acres where she enjoyed gardening and looking after - [Become a 'web celebrity'](https://www.basicbananas.com/becoming-a-web-celebrity/) - [youtube_sc url=uS6qHgyQM0c] In today's episode Franziska is speaking to one of our gorgeous members who is doing some amazing things in terms of marketing - please meet Angela from the Ambaa Tree. Angela has been a member of Basic Bananas for over a year and has implemented some fabulous marketing strategies - including her Wellness - [How to set up Google Places for your business](https://www.basicbananas.com/how-to-set-up-google-places-for-your-business-2/) - [How to set up Google Places for your business](https://www.basicbananas.com/how-to-set-up-google-places-for-your-business/) - [youtube_sc url=t6VfLj-mlM0] In this short lesson you will learn how to set up Google Places for your business so you can be found online. Google Places is a fabulous tool and it's completely free! Take five minutes right now to list your business and then post a link to your page below so we can - [Natasha Munasinghe - Co-owner of the Frank Team](https://www.basicbananas.com/natasha-munasinghe-co-owner-of-the-frank-team/) - Natasha Munasinghe is the co-owner & managing director of FRANK Team – a company whose goal is to help solo business owners take a holiday, and not get stuck working in the business. Through their training programs, they realised that solo business owners are very time poor & cannot do everything. So they recently launched - [Marketing Blast-Off Workshops Sydney, Brisbane, Melbourne, Los Angeles](https://www.basicbananas.com/marketing-blast-off-workshop-march-2013-sydney-brisbane-melbourne/) - Here are some pics from our recent marketing workshops in Sydney, Melbourne and Brisbane! Sydney Marketing Workshop March was a Busy period for the Basic Bananas team! Christo and Franziska hosted two marketing workshops in two days at the very new Basic Bananas office in Sydney. It looks like there's a lot of small - [Managing business growth](https://www.basicbananas.com/business-growth/) - [youtube_sc url=hD--dGPX_IQ] In today's show we are sharing a few systems we use to help us manage business growth. One of our favourite tools is our online operations manual where we document every single task, process and activity. It is such a useful business tool. Here is a link to the system we use to - [Marketing Tip: Small steps, big results](https://www.basicbananas.com/marketing-tip-small-steps-big-results/) - [youtube_sc url=vlEItvhTWmk] Taking small steps every day can lead to BIG results! Join us at Blast-Off (https://www.basicbananas.com/blast-off) to find out which steps to take in your business to get big results. Dates: Melbourne: 5th of March SOLD OUT Sydney: 7th of March Brisbane: 12th of March Book your seat here: https://www.basicbananas.com/blast-off Franziska Iseli Hall: - [Landon Ray - Founder & CEO of OfficeAutopilot](https://www.basicbananas.com/ray-landon-founder-ceo-of-officeautopilot/) - Landon Ray founded OfficeAutopilot with Phin Chen (CTO) and Steven Schneider (Principal System Architect) in 2006, to create an integrated business-building platform for online entrepreneurs and small-businesses. Since releasing the first version of OfficeAutopilot in 2007, the company has continued to innovate new tools that make it easy to leverage the Internet to grow sales, - [Unhappy clients?](https://www.basicbananas.com/unhappy-clients-2/) - [Unhappy clients?](https://www.basicbananas.com/unhappy-clients/) - [youtube_sc url=M58zK0XvQzc] In today's show we are addressing an important topic most people don't talk about: How to avoid unhappy clients! Discover five ways to make sure your clients are happy and become raving fans: 1. Pre-frame your promises 2. Add a disclaimer 3. Have a money-back guarantee 4. Work until you get the promised - [Fiona Adler - One of the Founders of Word Of Mouth Online](https://www.basicbananas.com/fiona-adler-one-of-the-founders-of-word-of-mouth-online/) - Fiona Adler is one of the founders of Word Of Mouth Online - Australia's No 1 website for business reviews. Word Of Mouth Online (or WOMO) is where consumers review the businesses they use, and other consumers use that information to find businesses with a great word-of-mouth reputation. WOMO has over 270,000 reviews for - [More Fun [in your business]](https://www.basicbananas.com/more-fun-in-your-business/) - [Andrea Culligan - The Unimail Group](https://www.basicbananas.com/andrea-culligan-the-unimail-group/) - Since commencing with The Unimail Group in 2000, Andrea has worked with the team to create over 11 publication titles serving the student and employment market, created one of the largest student member jobs board in the country, a full service employer branding agency, a distribution and logistics business for on campus events, operations in - [More Fun](https://www.basicbananas.com/more-fun/) - [youtube_sc url=WLdYyOLEBNs] In today's show we talk about a very important topic: How to have more fun in your small business, a topic that is very dear to our heart. 5 things you can do immediately to have more fun: 1. Celebrate and reward yourself and the team 2. Have fun days at work 3. - [Basic Bananas Interview with Glen Carlson](https://www.basicbananas.com/basic-bananas-interview-with-glen-carlson/) - [youtube_sc url=qzo9xWRcnZA] Today we've got Glen Carlson from Key Person of Influence (http://bit.ly/ZQJI9R) in the studio. Glen is sharing some real gold about how you can be understood, attractive and referable. Glen is sharing two very important questions you must ask yourself: 1. What are you known for? 2. How do you leave people feeling - [Glen Carlson - Co Founder of the 'Key Person of Influence' Growth Accelerator](https://www.basicbananas.com/glen-carlson-co-founder-of-the-key-person-of-influence-growth-accelerator/) - Glen Carlson is a entrepreneurial enthusiast, fun hunter and world traveller. He writes, speaks about and promotes entrepreneurship worldwide. In the past 15 years Glen has developed, sold and consulted on numerous start-ups in Australia, the UK, Indonesia and Singapore. As co-founder of the 40 week 'Key Person of influence' growth accelerator in Australia, Glen - [Small Business Marketing Tip: How to get free media exposure for your small business](https://www.basicbananas.com/small-business-marketing-tip-how-to-get-free-media-exposure-for-your-small-business/) - [youtube_sc url=hKukKpSnw28] On today's Basic Bananas TV we share how you can get free media exposure for your business. Getting good PR is so much more effective than paying for advertising space. And it's not even that hard to get media exposure, but there are a few things you need to consider when approaching the - [Marketing Trends for 2013](https://www.basicbananas.com/marketing-trends-for-2013/) - Good news or bad news? Let‘s look at a few small business marketing trends for 2013 Wow, over the last few weeks I must have been asked this question at least twenty times! What‘s going to happen in the small business marketing world in 2013? So I thought I‘d jot down my thoughts for you - [How to do market research](https://www.basicbananas.com/how-to-do-market-research/) - [Small Business Marketing Tip: How to do market research](https://www.basicbananas.com/small-business-marketing-tip-how-to-do-market-research/) - [youtube_sc url=b2jZQzTilQc] On today's Basic Bananas TV we discuss the importance of market research and how to go about it. There are four easy ways for you to do some valuable market research: 1. Competitor research: Don't just copy your competitors! What can you do differently and better than anyone else? 2. Research other industries: - [Anthony Ng Monica - Co-founder and CEO of Swogo](https://www.basicbananas.com/anthony-ng-monica-co-founder-and-ceo-of-swogo/) - Anthony worked at a number of startups, including ‘Seedrs‘ and ‘Student Money Saver‘, as well as at Venture Capital Firm ‘DFJ Esprit‘. It was whilst working as an IT Support Analyst that he came up with the idea for Swogo. His colleagues would consistently ask him to help them choose the right electronics product, and - [Marketing Blast Off Workshops December 2012](https://www.basicbananas.com/marketing-blast-off-workshops-december-2012/) - Sydney and Melbourne December 2012 The marketing Blast Off workshops in both Sydney and Melbourne (December 2012) went off with a bang. All participants walking away with new insights into attracting new clients and practical steps to implement. One participant said in front of the group "I can't believe I've been in business for over - [Let's plan your marketing for 2013 - FREE Online Class](https://www.basicbananas.com/marketing-plan-for-2013/) - [youtube_sc url=NgGj5XbEc3c] Don't get left behind! It's time to map out your marketing strategies for a successful 2013. 'If you fail to plan, you plan to fail' a very wise man said and I think he was right. Marketing can be so confusing for small business owners and it seems that things are getting even - [Basic Bananas TV with Kerwin Rae - Influential sales strategies](https://www.basicbananas.com/basic-bananas-tv-with-kerwin-rae-influential-sales-strategies/) - [youtube_sc url=Pghlxps4KVQ] On today's Basic Bananas TV we've got a fabulous guest, Kerwin Rae, sharing some very influential sales strategies with you. Kerwin is not only a really smart guy, he is also very generous with his knowledge and pretty funny. In this short interview you'll discover.. How to avoid dysfunctional selling practices The biggest - [Kerwin Rae - Businessman, Coach, Mentor, Entrepreneur, Author and International Speaker](https://www.basicbananas.com/kerwin-rae-businessman-coach-mentor-entrepreneur-author-and-international-speaker/) - Kerwin has taught over 20,000 people from 11 different countries through his seminars and workshops, making over a 100 million dollars for his clients, many of them were small to medium sized businesses and even home based. On this episode Kerwin shares some of the secrets to his success, an interesting story about horse manure - [From a pool in Thailand](https://www.basicbananas.com/thailand-from-the-pool/) - [Small Business Marketing Tips from a pool in Thailand...](https://www.basicbananas.com/small-business-marketing-tip-from-a-pool-in-thailand/) - [youtube_sc url=o_chfu0DD-M] Here is a quick video message from Thailand... We love travelling and there is always so much to be discovered and lessons to be learned when you get out and about (even if it's just around the corner, it doesn't have to be another country). The two main marketing lessons we'd like to - [Small Business Marketing Tip: How to get new clients over Christmas](https://www.basicbananas.com/small-business-marketing-tip-get-new-clients-over-christmas/) - [youtube_sc url=5-mffkm9KV4] I know it's a bit early to get into the Christmas spirit, but we had to share this message with you with enough time for you to prepare your Christmas marketing campaigns: In this video we talk about..... How to leverage special events to attract more clients Getting in touch with your prospects - [Kylie Pengelly - Productive Resourcing](https://www.basicbananas.com/kylie-pengelly-productive-resourcing/) - In this episode Kylie Pengelly is sharing how she packed up her life to run her coaching business out of a suitcase while travelling through Europe. - [Melbourne Cup Madness](https://www.basicbananas.com/melbourne-cup-madness/) - [Small Business Marketing Tip: Melbourne Cup Madness](https://www.basicbananas.com/small-business-marketing-tip-melbourne-cup-madness/) - [youtube_sc url=5RoZZzpkOQE] Today is Melbourne Cup Day here in Australia and it's a big deal. The best horses, the best jockeys and the fanciest hats are out for public enjoyment. A lot of brands have been leveraging this unique event over the last few weeks, reminding us on every billboard, TV ad and packaging. Countless - [Customer service tips](https://www.basicbananas.com/customer-service-tips/) - [Small Business Marketing Tip: Customer service tips](https://www.basicbananas.com/small-business-marketing-tip-customer-service-tips/) - [youtube_sc url=_mH8AvO2mNA] Customer service is such a huge part of your marketing so we've dedicated this video tip to providing amazing, outstanding and excellent customer service. In today's video we talk about... A really bad example of customer service with an airline (surprise!) Great customer service examples including a dry cleaner, a natural therapist and - [Rhiannon Sawyer - Associate Editor for Dynamic Business Magazine](https://www.basicbananas.com/rhiannon-sawyer-associate-editor-for-dynamic-business-magazine/) - Coming from a background in features writing for national magazines, Rhiannon has experience in writing about diverse topics such as fantasy worlds in film and credit management. She has interviewed a range of interesting personalities, including Hollywood celebrities, Italian heartthrobs and high flying entrepreneurs. Rhiannon is passionate about a world where social media can bring - [Small Business Marketing Tip: The Sales and Marketing Matrix](https://www.basicbananas.com/small-business-marketing-tip-the-sales-and-marketing-matrix/) - [youtube_sc url=CTS5S87BhCY] We've been receiving lots of questions about marketing and sales and which one is more important. So in today's video we are looking at.. The relationship between marketing and sales Why marketing and sales are both important What it means to have a low or high conversion rate The impact of your marketing - [Jess Reid - The Founder of Lady Calamity](https://www.basicbananas.com/jess-reid-the-founder-of-lady-calamity/) - Meet Jess Reid, the founder of Lady Calamity, offering time management and organising solutions for small businesses with a dash of panache. Jess is sharing lots of valuable time management tools that work. www.ladycalamity.com.au - [What is Direct Mail?](https://www.basicbananas.com/direct-mail/) - [Small Business Marketing Tip: What is direct mail?](https://www.basicbananas.com/small-business-marketing-tip-what-is-direct-mail/) - [youtube_sc url=FXb2LVfGIIo] Does direct mail marketing still work for small businesses? Yes and it's absolutely awesome! Even though direct mail is being used less and less, mainly because of emails, it is still a very effective marketing strategy. Many of our clients get incredible results doing creative direct mail campaigns. In this video we talk - [Matt Grainger - Director at Manly, Palm Beach and Collaroy Surf Shools](https://www.basicbananas.com/matt-grainger-director-at-manly-palm-beach-and-collaroy-surf-shools/) - Matt Grainger is the founder of Manly and Palm Beach Surf Schools and has grown his business from a one man band to a team of 45 in the summer months. In this episode he shares some of the secrets to the growth of his business and how he keeps his team and himself motivated. - [Small Business Marketing Tip: Way to Success](https://www.basicbananas.com/small-business-marketing-tip-way-to-success/) - [youtube_sc url=mVRYLUyRKBk] In this video, we discuss a few strategies we love to attract success and abundance. A lot of our clients often want to know the 'fastest way to success', so we thought we'd share a few ideas to get you started on your wonderful journey (whatever your definition of success may be). Some - [Interview with Angelina, founder of Unique Business Advantage](https://www.basicbananas.com/interivew-with-angelina-founder-of-unique-business-advantage/) - [youtube_sc url=KzS7QabeRi0] In this video, Franziska, co-founder of Basic Bananas is interviewing Angelina Cirelli-Salomone, the founder of Unique Business Advantage. Angelina's specialty is to help small business owners go from chaos to clarity. In this interview she is sharing her '7 step mountain' model, taking you through each step of your business journey. Knowing these - [Jill Chivers - PR Expert](https://www.basicbananas.com/jill-chivers-pr-expert/) - Inspiring entrepreneur Jill Chivers will share with you how to get free media exposure. This interview is full of gold nuggets, make sure you don't miss it! Jill has been featured in over 45 media stories in the last 2 years! Franziska: Hi and welcome back to the Basic Bananas small business marketing - [Lessons from Mongolia (Part 1)](https://www.basicbananas.com/lessons-from-mongolia-part-1/) - This article is coming to you from somewhere in between Mongolia and Russia as I‘m sitting on the Trans-Siberian railway admiring the landscapes and thinking about how there is so much we can learn from the Mongolian nomads. Living with the nomads in Mongolia was one of the most amazing experiences and I‘d like to - [Brad Howarth - Journalist, Author and Speaker](https://www.basicbananas.com/brad-howarth-journalist-author-and-speaker/) - Brad Howarth shares many insights into the future of business and how businesses have to adapt to technology to survive. He Believes there are many opportunities for small businesses to tap into. Franziska: Hi and welcome back to the Basic Bananas radio show. Today I‘ve got with me Brad Howarth who is a - [Small Business Marketing Mistake No. 6: Not standing out in the market!](https://www.basicbananas.com/small-business-marketing-mistake-no-6-not-standing-out-in-the-market/) - [youtube_sc url=v2SvcIlZPwI] This is the sixth and last video tip in a series of six uncovering 'the biggest marketing mistakes small businesses make and how to avoid them!' This one is a real goodie too! In this short video we talk about a topic that is very close to our hearts - how to stand - [Why having an intern is awesome [and why we made Casper go surfing...]](https://www.basicbananas.com/why-having-an-intern-is-awesome-and-why-we-made-casper-go-surfing/) - [youtube_sc url=TY4qCYmeqbY] Meet our fabulous intern Casper from Holland. He joined the Basic Bananas team for 10 weeks. In this video Christo and Casper talk about.... why taking on board an intern is very beneficial for your business how you are helping a young person out our secret punishment strategy for being late how an - [James Schramko - Leader in the Internet Business Scene](https://www.basicbananas.com/james-schramko-leader-in-the-internet-business-scene/) - James Schramko is a leader in the internet business scene. Much of his work is done behind the scenes and is undetectable on the surface hence the term 'underground marketer'. The connections and network of serious multimillionaire internet entrepreneurs James has built up over the years is astounding. Based in Sydney, James runs his profitable - [How to find your keywords - Online marketing using keywords](https://www.basicbananas.com/how-to-find-your-keywords-online-marketing-using-keywords/) - What are keywords? We are often asked ‘what are keywords and how do I find them?‘ Keywords are the words that you would like to be found for when people search for your business online. So, let‘s say someone does a search for 'fresh apples' in Google and your keywords are ‘fresh apples‘, then you - [Small Business Marketing Mistake No.3: Quickies are much less profitable...](https://www.basicbananas.com/small-business-marketing-mistake-no-3-quickies-are-much-less-profitable/) - [youtube_sc url=RGN8YQbMWMc] Quickies are much less profitable and sustainable than building long-term relationships! This is the third video tip in a series of six videos uncovering 'the six biggest marketing mistakes small businesses make and how to avoid them!' Discover how focusing on the quick sale is a big mistake. What? But you need sales - [Sami Lukis - Australian Media Icon and Founder of New York with Sami](https://www.basicbananas.com/sami-lukis-australian-media-icon-and-founder-of-new-york-with-sami/) - Sami is one of Australia‘s most versatile radio and television personalities, with a career spanning almost 20 years in Australian media. Sami is currently co-hosting the Ant & Sami Lukis Drive show on MIX FM in Sydney and Melbourne. She is also a regular guest on SUNRISE and THE MORNING SHOW on the Seven - [Book Launch Party - a huge success](https://www.basicbananas.com/book-launch-party-a-huge-success/) - [youtube_sc url=_b_itAQwzxY] Wow what an event! The big book launch party, launching our latest book Bananas About Marketing – How to Attract a Whole Bunch of Happy Clients. Over three hundred people attended the event and we are ecstatic with the amazing feedback. Thank you so much for the support from everyone who contributed in - [NEWS: Give this whale a name!](https://www.basicbananas.com/news-give-this-whale-a-name/) - Basic Bananas is the first business ever to adopt a whale through the Icon Humpback Project! Help us find a name for the whale (it's a girl:-)). - [Small Business Marketing Mistake No. 2: Inconsistency is Uncool!](https://www.basicbananas.com/small-business-marketing-mistake-no-2-inconsistency-is-uncool/) - [youtube_sc url=aJXniImLYnc] This is the second video tip in a series of six videos uncovering 'the six biggest marketing mistakes small businesses make and how to avoid them!' Discover how being inconsistent in your marketing can destroy your business! Is your business run by the weather man or by you? Christo will share with you - [Daniel Priestly - Best Selling Author of 'Key Person of Influence'](https://www.basicbananas.com/daniel-priestly-best-selling-author-of-key-person-of-influence/) - Daniel Priestley is a successful entrepreneur, international speaker & best-selling author. Daniel has built several successful businesses in the UK, Australia & Singapore. Daniel's event 'Key Person of Influence' will be held: - Melbourne 1st June 2012 - Sydney 30th June 2012 Basic Bananas is a proud supporter of this event and listeners get tickets - [Small Business Marketing Mistake No 1: Marketing to Everybody!](https://www.basicbananas.com/small-business-marketing-mistake-no-1-marketing-to-everybody/) - [youtube_sc url=n-MyzY6YM0s] Meet Miss No No and Mr Golfer! This is the first video tip in a series of six videos talking about 'the six biggest marketing mistakes small businesses make and how to avoid them!' In this first short video you will discover why marketing to everyone is not a good idea for a - [Richard Forrest - Director of Forrest Marketing Group](https://www.basicbananas.com/richard-forrest-director-of-forrest-marketing-group/) - Richard Forrest has grown Forrest Marketing Group (FMG) from a team of 4 to a team of 36 in only 6 years. Specialising in a field most people shy away from; cold calling. In this episode Richard shares some of the secrets to his success and rapid growth, plus tips to grow your business using - [Stacey Randell - Manly Chamber of Commerce](https://www.basicbananas.com/stacey-randell-manly-chamber-of-commerce/) - Stacey Randell joins us from the Manly Chamber of Commerce. Stacey takes us behind the scenes in a chamber of commerce. Find out whether being part of a chamber could be beneficial for your business growth. - [Tania Usher - Founder and Publisher of DARE Magazine](https://www.basicbananas.com/tania-usher-founder-and-publisher-of-dare-magazine/) - Tania Usher, founder and publisher of DARE talks about how to create a memorable brand, female entrepreneurship and her success secrets. Get DARE for free at www.dareoutloud.com Franziska: Hi and welcome to another Basic Bananas Small Business Marketing episode. Today we have a very special guest that I‘m very excited about, Tania Usher, - [Small Business Marketing Tip: How to become an expert [WARNING: very funny!]](https://www.basicbananas.com/small-business-marketing-tip-how-to-become-an-expert-warning-very-funny/) - [youtube_sc url=Thv2p2EsdLc] In this short video tip you will discover how to become an expert or guru in your business. Big WARNING: This must be the funniest video tip I've ever watched! Laughing guaranteed! Discover the steps to become a guru including... The power of knowledge Do the doing Wisdom generosity Get others to talk - [Small Business Marketing Tip: Why size doesn't matter....or does it?](https://www.basicbananas.com/small-business-marketing-tip-why-size-doesnt-matter-or-does-it/) - [youtube_sc url=zkRcVGWOt4E] A very interesting take on whether size matters when it comes to small business marketing. We had a big discussion here at Basic Bananas about whether size matters (most girls believe that it doesn't:-)). Our general conclusion is that size matters depending on your target market. Watch this short video clip to find - [Jared O'Toole - Co-founder of Under30CEO](https://www.basicbananas.com/jared-otoole-co-founder-of-under30ceo/) - Meet Jared O'Toole, co-founder of Under30CEO, an online and offline platform covering news, advice, trends and events about early stage businesses. Discover some of the biggest mistakes start up businesses make and why sharing information freely is so important. Franziska: Hi and welcome to another episode of the Basic Bananas podcast show. Today we - [Shellie Hunt - Success is by Design](https://www.basicbananas.com/shellie-hunt-success-is-by-design-2/) - Discover how you can create success in your own life and business and overcome any self-doubt. Shellie Hunt shares why success is not something that only happens to the lucky or gifted. - [Marketing Tip: What is Branding?](https://www.basicbananas.com/marketing-tip-what-is-branding/) - [youtube_sc url=LO-glwgWDhE] What is branding? Your business branding is your business identity! In this short video tip we'll have a look at small business branding and what is important to consider to grow your own brand. One of the most important things in regards to your branding is consistency! The more consistent you are with - [Fiona Anson and Ali Baker - Owners of ‘HireMeUp‘](https://www.basicbananas.com/fiona-anson-and-ali-baker-owners-of-hiremeup/) - Fiona Anson and Ali Baker are the owners of the fastest growing part time job board - ‘HireMeUp‘. They answer the need for businesses looking for part time staff. From small businesses right through to big businesses like Foxtel and Westfield, ‘HireMeUp‘ is answering a need. They have launch an awesome initiative called ‘1000 Jobs - [Marketing Tip: How to Create a Joint Venture](https://www.basicbananas.com/marketing-tip-how-to-create-a-joint-venture/) - [youtube_sc url=fNnmW0cAzFs] What is a joint venture? Great question! A joint venture (or strategic alliance) is an agreement between two or more businesses to help each other attract more clients and expand their businesses. In this video tip you will discover the 5 keys to making your joint venture a success: 1. Select the right - [Deb Carr - Founder of Voxy Lady](https://www.basicbananas.com/deb-carr-founder-of-voxy-lady/) - Deb Carr is a successful business owner and the founder of Voxy Lady, Australia's only women's speaker bureau. In this episodes Deb shares her business insights. Franziska: Welcome to another Basic Bananas podcast show. Today we‘ve got a very special guest with us, Deb Carr. Deb Carr is a serial entrepreneur and the Managing - [Marketing Tip: How to Fill Your Room](https://www.basicbananas.com/marketing-tip-how-to-fill-your-room/) - [youtube_sc url=70oza1JvZow] Running a workshop or seminar is one of the best strategies for a small business owner to attract more clients. But how do you fill a room? A lot of our clients often ask us how to get people to come to their events so we thought we'd share some strategies with you. - [Mandy Holloway - Courageous Leaders](https://www.basicbananas.com/mandy-holloway-courageous-leaders/) - Mandy Holloway, an expert in leadership skills, has been a successful business owner for over a decade. Her business Courageous Leaders helps people awaken the leader within. In this episode Mandy shares how you can become a courageous leader! - [Marketing Tip: How to Create Your Ideal Life](https://www.basicbananas.com/marketing-tip-how-to-create-your-ideal-life/) - [youtube_sc url=jNzSJz9qToc] Do you sometimes dream about working from a remote beach, sitting in a hammock, sipping your favourite cocktail while making business calls? In this video tip you will discover how to create your ideal life around your small business. There are 6 steps you can take right now to come closer to living - [Debra Jarvis](https://www.basicbananas.com/debra-jarvis/) - Debra specialises in Feng Shui principles to help people turn their offices and workplaces into a powerhouse for success. Debra has succeeded against the odds and in this interview shares her secrets to success in over twelve years in business. Christo: Today we have a special guest, Debra Jarvis. Debra Jarvis is a Feng Shui - [Marketing Tip: Marketing Planning is Important](https://www.basicbananas.com/marketing-tip-marketing-planning-is-important/) - [youtube_sc url=DKRTSqT6P9w] In this video marketing tip you will discover the most important ingredients to creating your marketing strategy. Having a marketing plan is crucial for any small business to succeed. The good news is that it doesn't have to be that complicated! The 7 ingredients we look at are: - Your business vision, mission - [Peta Simpson - Founder of New Staff Solutions](https://www.basicbananas.com/peta-simpson-founder-of-new-staff-solutions/) - Peta Simpson founded New Staff Solutions 2 months after a redundancy and quickly grew her business to 9 staff. Learn the secrets of a HR professional. A must for all small business owners looking to grow. - [Marketing Tip: Is Online Marketing Dead?](https://www.basicbananas.com/marketing-tip-is-online-marketing-dead/) - [youtube_sc url=nVs2b6-w7Z8] What's all this hype about online marketing being dead for small businesses? Even though online marketing has changed and is still changing fast, it is still an amazing way to market your small business and gain exposure. Discover why online marketing is so important for your small business. And what's Betty Boob got - [JB Glossinger - Founder of morningcoach.com and world famous personal development coach](https://www.basicbananas.com/jb-glossinger-founder-of-morningcoach-com-and-world-famous-personal-development-coach/) - Our special guest today is JB Glossinger, the founder of morningcoach.com, the world's largest 'real time' personal development resource on the web. Discover how to find your true passion, the importance of being authentic and real and why consistency is so important. Franziska: Welcome to another Basic Bananas podcast. Today we have another fantastic guest - [Marketing Tip: How to Create an Email Newsletter](https://www.basicbananas.com/marketing-tip-how-to-create-an-email-newsletter/) - [youtube_sc url=82RpehkJI5Q] In this marketing tip you will learn how to make sure your eNewsletters work. How to get your target market to open your eNewsletterl and read it. How to engage your readers. How to add value with your newsletters. And some other hot newsletter secrets! Please share your own email newsletter tips below! - [Siimon Reynolds - Highly Successful Entrepreneur and High Achiever](https://www.basicbananas.com/siimon-reynolds-highly-successful-entrepreneur-and-high-achiever/) - Siimon Reynolds grew one of his businesses to 6000 staff within 8 years. In this interview he shares his favourite marketing strategies and why people fail. - [Marketing Tip: Listening to Your Target Market](https://www.basicbananas.com/marketing-tip-listening-to-your-target-market/) - [youtube_sc url=IU0q5EkFHQg] Are you listening to your target market? Or are you listening to your own 'rock n roll'? It's so important to listen to your market by asking questions and doing research so you can give them what they want. Also ask your clients how you can improve your products or services. One fabulous - [Bec Derrington - Founder of SourceBottle Shares How to Get Free Exposure](https://www.basicbananas.com/bec-derrington-founder-of-sourcebottle-shares-how-to-get-free-exposure/) - In this episode, Bec Derrington shares her success secrets to gaining exposure for your business using PR. Franziska: Welcome back to the Basic Bananas podcast. Today we have a very interesting guest, Rebecca Derrington who is the founder of SourceBottle. Bec has a very simple vision which is for every journalist using her service to - [Stacey Currie - Author of ‘The Rich Get Richer, The Poor Can too‘ and director of Brand Print Australia](https://www.basicbananas.com/stacey-currie-author-of-the-rich-get-richer-the-poor-can-too-and-director-of-brand-print-australia/) - A truly inspiring interview with a very successful young business woman. If you think you‘ve had a tough journey listen to this interview. Stacey has an amazing story or challenge and triumph. - [Business Blast Off Series](https://www.basicbananas.com/business-blast-off-series/) - If you are looking to grow your business and want to attract clients online then this FREE webinar series is a must for you. The series of 3 classes will cover online marketing strategies, taking you step by step through setting up a fully automated online business (as part of your current business!). You will - [Free Resource - Your Ideal Day Template](https://www.basicbananas.com/free-resource-your-ideal-day-template/) - Click here to download: Your Ideal Day Template - [The end of the year is no time to sit and wait.... By Franziska Iseli-Hall](https://www.basicbananas.com/the-end-of-the-year-is-no-time-to-sit-and-wait-by-franziska-iseli-hall/) - The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Years. The festive season does seem like a good excuse to stop, but if you want to start 2012 with a big bang, ready to grow - [Tim Pharo from Pharo Cleaning speaks openly about his success in business](https://www.basicbananas.com/tim-pharo-from-pharo-cleaning-speaks-openly-about-his-success-in-business/) - The tips and tricks to business success from Tim Pharo of Pharo Cleaning. Learn tips for growing your business, marketing your business and managing your team from an expert. Tim Pharo speaks openly about what has assisted him to grow a successful business. - [Marketing Planning Template for 2012](https://www.basicbananas.com/marketing-planning-template-for-2012/) - Download your free marketing planning template for 2012 here: Small Business Marketing Planning Template for 2012 - [Eden Connell from Zoom in with Eden Interviewed by Basic Bananas](https://www.basicbananas.com/eden-connell-from-zoom-in-with-eden-interviewed-by-basic-bananas/) - Inspiring entrepreneur Eden Connell interviewed by Basic Bananas about the secrets to his success and growth as a micro business owner. Eden has created a business by following his passion. A great interview for small business owners. - [Great News!](https://www.basicbananas.com/very-exciting/) - Great news to grow your business. Watch the video below to find out how you can grow your business in 2012: - [Interview with Inspiring Business Owner - Ioho de Beer from the Quantum Reading Institute](https://www.basicbananas.com/inspiring-interview-with-ioho-de-beer/) - Welcome to this episode of the the Basic Bananas Small Business Marketing Show. In this episode Ioho de Beer, founder of the Quantum Reading Institute is sharing her business success secrets and how you can train your mind to absorb more information in less time. This show was created to give small business owners access - [Susan Izzo Inspiring Entrepreneur Interviewed by Basic Bananas](https://www.basicbananas.com/susan-izzo-inspiring-entrepreneur-interviewed-by-basic-bananas/) - Inspirational small business owner Susan Izzo is the director and team leader at Mosaic Sport Management. Listen to some of the secrets that have lead to over 10 years of success for Susan and the team at Mosaic Sports Management. - [Ioho de Beer Interviewed by Franziska from Basic Bananas](https://www.basicbananas.com/ioho-de-beer-interviewed-by-franziska-from-basic-bananas-2/) - Inspirational business woman Ioho de Beer is teaching people to read 13 books in a day. Franziska: Thanks for being here today. I really appreciate you taking the time out and to come and talk to us a little bit about quantum reading and your business. Ioho: It‘s a pleasure, Franziska. You know, we‘ve spoken - [Would You Like Water with That?](https://www.basicbananas.com/would-you-like-water-with-that/) - Recently Franziska and I took a flight departing LA and as we went through the self check-in process at the airport we got offered to pay extras about five times: seat upgrade with more leg room, priority boarding, special insurance, extra baggage allowance, carbon emission offset... A Jetstar employee in Australia told me that Jetstar - [Casanova - The Art of Seduction](https://www.basicbananas.com/casanova-the-art-of-seduction/) - It‘s almost midnight and I just had to share a few experiences with you. I just got back from four days in Venice with my mum (a late birthday present for her) and we had the best time together in one of the most amazing cities in the world (I think I‘ve said that about - [Almond Cookies, Crepes and Croissants....](https://www.basicbananas.com/almond-cookies-crepes-and-crossants/) - Time seems to fly when you are having too much fun! How can it be the 22nd of August already? Today is Christo‘s birthday and we are only working a couple of hours and taking the rest of the day off to celebrate. We‘ve already had a birthday surf and then too many delicious treats - [In Honour of the Ocean and the Fishermen....](https://www.basicbananas.com/in-honour-of-the-ocean-and-the-fishermen/) - As I‘m writing this we are sitting on top of a cliff overlooking the ocean waiting for fishing boats to come out in celebration of the ocean and protection of the fishermen in a local village festival here in Peniche, Portugal. Hundreds of people are gathering in this little seaside Portuguese fishing village to see - [Hustle and Bustle - First Stop France](https://www.basicbananas.com/hustle-and-bustle-first-stop-france/) - Before heading South we went to another music festival in the French part of Switzerland, the Paleo. It‘s one of the biggest music festivals in Europe, or so they say:-). My gorgeous cousin Stefanie joined us which was a lot of fun. Stefanie, like most other locals, don‘t really go to the festival because of - [Does size really matter?](https://www.basicbananas.com/does-size-really-matter/) - San Diego, 12 July 2011 We arrived in LA only a few days ago and drove straight down to San Diego to visit some friends. It‘s true, everything is much bigger here (maybe not everything, but a lot of things)... big cars, big highways (8 lanes each way and that‘s probably a small one - [Hot Air Ballooning Tricks for Your Business](https://www.basicbananas.com/hot-air-ballooning-tricks-for-your-business/) - On Easter Monday I went hot air ballooning for the very first time, what a fun experience! My husband and I got up at 2.30am to drive to the Hunter Valley where we met the ballooning crew before sunrise at 5am. After a safety briefing and drinking hot tea to warm up, we got transported - [‘Sometimes I‘ve believed as many as six impossible things before breakfast.‘](https://www.basicbananas.com/sometimes-ive-believed-as-many-as-six-impossible-things-before-breakfast/) - A couple of weeks ago I watched Tim Burton‘s new movie Alice in Wonderland and I would like to share some inspiring quotes with you as they apply very much to business and personal life. ‘Sometimes I‘ve believed as many as six impossible things before breakfast.‘ (Alice in Wonderland) As business owners and leaders we - [SEO Isn’t Dead: The Search Funnel Just Got a Whole Lot Bigger](https://www.basicbananas.com/seo-isnt-dead-the-search-funnel-just-got-a-whole-lot-bigger/) - SEO & Digital Strategy SEO Isn’t Dead: The Search Funnel Just Got a Whole Lot Bigger Notice a dip in your website traffic? If your search strategy is still completely glued to traditional keywords and Google clicks, it’s time for a juicy upgrade. Here’s the real scoop on how today's savvy buyers are finding your - [S13 EPISODE 06: An Update on Web 3.0 Marketing](https://www.basicbananas.com/s13-episode-06-an-update-on-web-3-0-marketing/) - Curious about the future of the internet? Discover web 3.0 marketing strategies, real-world business case studies, and timeless fundamentals for success. - [[MARKETING MOMENTS ON THE GO] THE THREE QUESTIONS EVERY BUSINESS OWNER MUST ASK THEMSELVES](https://www.basicbananas.com/marketing-moments-on-the-go-the-three-questions-every-business-owner-must-ask-themselves/) - Stop wasting marketing dollars on the wrong crowd. Franziska Iseli shares 3 essential questions to identify your target market and focus on what works. - [How to Attract More Customers with Google Reviews: A Smart SEO Strategy](https://www.basicbananas.com/how-to-attract-more-customers-with-google-reviews-a-smart-seo-strategy/) - Want higher local rankings? Christo Hall shares a simple Google reviews SEO strategy using keyword-rich replies to build trust and boost web traffic. - [S13 EPISODE 23: Ecommerce – How to create a more successful ecommerce store](https://www.basicbananas.com/s13-episode-23-ecommerce-how-to-create-a-more-successful-ecommerce-store/) - Want higher sales online? Learn key ecommerce metrics to grow profit, optimize checkout forms, increase conversion rates, and build a sustainable store. - [Unlocking the Future: Transforming Content Creation with HeyGen](https://www.basicbananas.com/unlocking-the-future-transforming-content-creation-with-heygen/) - Want to scale your video content without filming every day? Discover how to use HeyGen AI video creation software to create hyper-realistic custom avatars. - [Shatter the Illusion of Perfection in Business](https://www.basicbananas.com/s14-episode-06-confronting-fear-and-intuition-vs-strategy/) - Perfectionism paralyzing your growth? Cesar Aldea joins BBTV to discuss how to shatter the illusion of perfection, balance intuition with strategy, and take action. - [The Best Audiences for Facebook and Instagram Advertising](https://www.basicbananas.com/the-best-audiences-for-facebook-and-instagram-advertising/) - Stop burning ad budget on cold traffic. Franziska Iseli breaks down the best audiences for Facebook ads, including custom, lookalike, and interest targeting. - [S14 EPISODE 17: F*** the Slides: Mastering Storytelling with Nir Zavaro](https://www.basicbananas.com/s14-episode-17-f-the-slides-mastering-storytelling-with-nir-zavaro/) - Bored of decks that flop? Learn why mastering storytelling is the key to captivating audiences, finding your brand voice, and creating content that converts. - [5 Powerful Questions to Understand Your Customers](https://www.basicbananas.com/5-powerful-questions-to-understand-your-customers/) - Want marketing that truly resonates? Learn how to get into the minds of your customers by asking five powerful questions that uncover pain points and goals. - [S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger](https://www.basicbananas.com/s15-episode-14-high-performance-habits-for-business-owners-with-jay-pottenger/) - Stuck in hustle mode? High-performance coach Jay Pottenger shares science-backed habits and stress-reduction tools to help you avoid burnout in business. - [The Future of Customer Service: How Voice AI Is Changing Everything with Michael LeVene](https://www.basicbananas.com/the-future-of-customer-service-how-voice-ai-is-changing-everything-with-michael-levene/) - Discover how AI is transforming customer service with smarter communication, faster responses, and boosted ROI for bold, growth-driven businesses. - [Turn Happy Customers Into a Referral Machine](https://www.basicbananas.com/turn-happy-customers-into-a-referral-machine/) - Your best customers are sitting on a goldmine of warm leads — they just need a gentle nudge. Here's how to build a referral system that actually works. - [S16 E10: AI Can Hack You in Minutes… Here’s How to Stay Safe with Bruno Lecoq](https://www.basicbananas.com/s16-e10-ai-can-hack-you-in-minutes-heres-how-to-stay-safe-with-bruno-lecoq/) - Are AI threats exposing your business? Kevin sits down with Bruno Lecoq to discuss AI cybersecurity risks, AI agent guardrails, and essential security basics. - [How to Fix Your Lead Flow Without Paid Ads](https://www.basicbananas.com/how-to-fix-your-lead-flow-without-paid-ads/) - Stop wasting money on ad traffic for a leaky website. Learn to fix your lead flow, capture more prospects, and double your conversions using a simple framework. - [S16 EPISODE 17: Why Employee Ownership Beats Selling to Private Equity with Tim Rettig](https://www.basicbananas.com/s16-episode-17-why-employee-ownership-beats-selling-to-private-equity-with-tim-rettig/) - Looking for a better business exit? Tim Rettig joins Franziska Iseli to discuss how an employee ownership exit strategy protects your team and legacy. - [How to Delegate Your Marketing Without Dropping the Ball](https://www.basicbananas.com/how-to-delegate-your-marketing-without-dropping-the-ball/) - Stuck doing all the marketing yourself? Learn how to delegate your marketing, choose between freelancers or agencies, and brief your team for success. - [How to Get More Customers Without Working More Hours](https://www.basicbananas.com/how-to-get-more-customers-without-working-more-hours/) - Stop relying on random acts of marketing. Discover how to build a smart Marketing Ecosystem™ to get more customers consistently without working longer hours. - [How to Optimise Your "Thank You" Page and Email Receipts](https://www.basicbananas.com/how-to-optimise-your-thank-you-page-and-email-receipts/) - Stop treating checkout as a dead end. Discover how to optimise your thank you page and email receipts to automate repeat sales, referrals, and reviews. - [S16 EPISODE 16: The Future of AI for Business Is More Human Than You Think with Libbie Ray](https://www.basicbananas.com/s16-episode-16-use-ai-as-a-bicycle-not-a-wheelchair-the-future-of-ai-for-business-with-libbie-ray/) - Will AI replace us? Franziska Iseli and Libby Ray discuss the future of AI and why human skills like connection and creativity are more valuable than ever. - [A 72-Hour Marketing Plan to Boost Cash Flow](https://www.basicbananas.com/72-hour-marketing-plan-to-improve-cash-flow/) - Experiencing tight cash flow? Don't panic and slash prices. Discover a practical 72-hour marketing plan to activate warm leads and improve cash flow fast. - [Content Marketing Made Simple](https://www.basicbananas.com/content-marketing-made-simple/) - Stop panic-posting. Discover how content marketing made simple turns your daily client conversations into an automated, high-trust client acquisition engine. - [S16 EPISODE 15: The Mindset Shift Every Business Owner Needs with Ryan Berman](https://www.basicbananas.com/s16-episode-15-the-mindset-shift-every-business-owner-needs-with-ryan-berman/) - Is your own mind holding you back? Franziska and Ryan Berman share how to stop negative self talk, build courage, and unlock true business success. - [Small Business Marketing Australia Guide](https://www.basicbananas.com/small-business-marketing-australia-guide/) - Juggling too many hats? Discover 7 practical small business marketing Australia tips to clear the chaos, secure steady leads, and grow without the burnout. - [How to Create an AI Digital Twin with HeyGen for Content Marketing](https://www.basicbananas.com/how-to-create-an-ai-digital-twin-with-heygen-for-content-marketing/) - Scale video production without the camera fatigue. Christo Hall shares how to build an AI digital twin for marketing consistency using advanced avatars. - [Is Your Business AI-Recommendable?](https://www.basicbananas.com/is-your-business-ai-recommendable/) - Is your business AI recommendable? Discover 5 simple ways to tighten your messaging, clarify your data, and build visible proof to win top AI search rankings. - [Six easy ways every small business can improve their Google and AI ranking](https://www.basicbananas.com/six-easy-ways-every-small-business-can-improve-their-google-and-ai-ranking/) - Don't let competitors take your traffic. Discover 6 practical ways to improve your Google and AI ranking using simple SEO and GEO strategies. - [Build Your Claude Brand Voice Skill in Minutes](https://www.basicbananas.com/build-your-claude-brand-voice-skill-in-minutes/) - Claude Brand Voice Skill lets you stop rewriting prompts forever. Follow this 5-step guide to train Claude on your writing samples in minutes. - [S16 EPISODE 14: How a 13-Year-Old Is Creating Apps and Business Tools with AI with Lachlan Farmer](https://www.basicbananas.com/s16-episode-14-how-a-13-year-old-is-creating-apps-and-business-tools-with-ai-with-lachlan-farmer/) - You don't need a coding degree. Discover how to create business tools with AI using custom GPTs, Claude, and V0, featuring 13-year-old innovator Lachlan Farmer. - [New ChatGPT Apps Feature Explained (How to Connect Tools Like Booking & Spotify)](https://www.basicbananas.com/new-chatgpt-apps-feature-explained-how-to-connect-tools-like-booking-spotify/) - ChatGPT just leveled up. Kevin Bees explains how to connect tools like Booking and Spotify inside ChatGPT Apps to save time and automate business tasks. - [S16 EPISODE 13: Build a Business That Gives You Freedom, Not Burnout with Paul Wright](https://www.basicbananas.com/s16-episode-13-build-a-business-that-gives-you-freedom-not-burnout-with-paul-wright/) - Stop the hustle. Paul Wright shares how to take 100% responsibility and build a business that gives you freedom and family time instead of burnout. - [S16 E12: Everyone Is Getting AI Wrong… Here’s the Truth with Erik Huberman](https://www.basicbananas.com/s16-e12-everyone-is-getting-ai-wrong-heres-the-truth-with-erik-huberman/) - Erik Huberman, CEO of Hawke Media, shares why AI should amplify your team, not replace it. Learn to increase performance and navigate AI search visibility. - [S16 E11: From Burnout to Freedom: How One Business Owner Changed His Life at 50 with Matt Starling](https://www.basicbananas.com/s16-e11-from-burnout-to-freedom-how-one-business-owner-changed-his-life-at-50-with-matt-starling/) - Move from burnout to balance. Matt Starling shares how he redesigned his business to fit his life, proving it is never too late to prioritize your freedom. - [How an AI Board of Advisors Helps Small Business Owners Make Better Decisions](https://www.basicbananas.com/how-an-ai-board-of-advisors-helps-small-business-owners-make-better-decisions/) - Stop getting one-sided AI advice. Learn how to build an AI Board of Advisors to get expert financial, marketing, and strategic insights for your business. - [S16 EPISODE 06: Making Emotions Measurable: InTruth, Emotion AI & Emotional Health with Nicole Gibson](https://www.basicbananas.com/s16-episode06-making-emotions-measurable-intruth-emotion-ai-emotional-health-with-nicole-gibson/) - Can you measure feelings like physical data? Nicole Gibson joins us to discuss the future of Emotion AI, biometric scoring, and how to improve emotional health. - [How to Get More Google Reviews (3 Easy Ways)](https://www.basicbananas.com/how-to-get-more-google-reviews-3-easy-ways/) - Getting more Google reviews is one of the highest-return things you can do for your small business. It builds trust before someone ever calls you. - [S16 E09: AI Security & Automation: How to Safely Use AI Agents in Your Business with Michael Dockery](https://www.basicbananas.com/s16-e09-ai-security-automation-how-to-safely-use-ai-agents-in-your-business-with-michael-dockery/) - Discover how AI agents automate repetitive work and transform business workflows safely. Michael Dockery shares insights on AI security and agent ecosystems. - [How to Use ChatGPT Schedules to Automate Your Daily and Weekly Tasks](https://www.basicbananas.com/how-to-use-chatgpt-schedules-to-automate-your-daily-and-weekly-tasks/) - Stop manual prompting! Learn how to use ChatGPT Schedules to automate social media content, set reminders, and boost productivity on autopilot. Watch now. - [S16 E08: SEO for the AI Era: How to Show Up in ChatGPT and AI Search with Dave Burnett](https://www.basicbananas.com/s16-e08-seo-for-the-ai-era-how-to-show-up-in-chatgpt-and-ai-search-with-dave-burnett/) - Is your business ready for AI search? Learn about AEO, GEO, and the 3 pillars of SEO from Dave Burnett to ensure your brand shows up in ChatGPT and AI results. - [How to Use AI to Write Better Marketing Copy (Without Sounding Generic)](https://www.basicbananas.com/how-to-use-ai-to-write-better-marketing-copy-without-sounding-generic/) - Stop generating generic AI content! Learn how to use a modular approach to marketing copy that keeps your brand voice unique and your conversion rates high. - [S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson](https://www.basicbananas.com/s15-episode-18-money-mindset-makeover-how-to-build-wealth-confidence-and-financial-freedom-with-jen-richardson/) - Join Jen Richardson as she helps women rewrite their money stories, reduce financial stress, and build lasting wealth through financial literacy. - [Build an AI Sales Agent in Minutes Using Jotform AI Agent (No Coding)](https://www.basicbananas.com/build-an-ai-sales-agent-in-minutes-using-jotform-ai-agent-no-coding/) - Build a powerful Jotform AI agent in minutes. Learn how to automate customer support, capture buying objections, and use AI insights to drive more sales. - [S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor](https://www.basicbananas.com/s16-e07-how-small-businesses-use-record-breaking-to-stand-out-and-get-publicity-with-helen-taylor/) - Turn your marketing into a historical event. Learn how world record marketing helps small businesses grab media attention and build community with Helen Taylor. - [Which ChatGPT Model Should You Choose? (And Does It Actually Matter for Business Owners?)](https://www.basicbananas.com/which-chatgpt-model-should-you-choose-and-does-it-actually-matter-for-business-owners/) - Stop the confusion. Learn the differences between ChatGPT models like GPT-5 Auto, Thinking, and Instant—discover which one to use for your business strategy. - [S16 EPISODE 04: Understanding the SEA Market & Rediscovering Purpose with Ikigai with Derrick Tai](https://www.basicbananas.com/s16-episode-04-understanding-the-sea-market-rediscovering-purpose-with-ikigai-with-derrick-tai/) - Master the SEA market and rediscover your purpose. Derrick Tai shares how to use the Ikigai framework to find joy and passion in your entrepreneurial journey. - [S16 EPISODE 05: Elite Business Performance: Mindset, Pressure & the Boomerang Effect with Johnny Novak](https://www.basicbananas.com/s16-episode-05-elite-business-performance-mindset-pressure-the-boomerang-effect-with-johnny-novak/) - Unlock elite performance with John Novak. Learn how Boomerang Effect and a high-performance mindset can help you stay calm under pressure and lead with clarity. - [S16 EPISODE 03: From Burnout to Balance: Creating a Fuelled Up Life with Sammi Jaeger](https://www.basicbananas.com/s16-episode-03-from-burnout-to-balance-creating-a-fuelled-up-life-with-sammi-jaeger/) - Stop sacrificing your well-being for success. Sammi Jaeger joins Kevin Bees to discuss preventing burnout, setting boundaries, and using the FUEL framework. - [How to Improve Meta Ad Performance with Creative Testing](https://www.basicbananas.com/how-to-improve-meta-ad-performance-with-creative-testing/) - Stop over-targeting! Learn why creative diversity is the key to winning with Meta ads in 2026. Franziska shares tips on testing angles, formats, and AI images. - [Copywriting That Makes People Say “YES!](https://www.basicbananas.com/copywriting-that-makes-people-say-yes/) - Learn copywriting that converts. Use the Yes Ladder to guide readers, build trust, and turn curiosity into clicks, enquiries, and sales. - [How to Turn Clicks into Clients with Smarter Conversion Marketing](https://www.basicbananas.com/how-to-turn-clicks-into-clients-with-smarter-conversion-marketing/) - Stop wasting traffic! Learn how to use conversion marketing to guide prospects from curiosity to action using psychology, data, and intentional buyer journeys. - [WisprFlow: How This Voice-to-Text AI Saves Hours Every Day](https://www.basicbananas.com/wisprflow-how-this-voice-to-text-ai-saves-hours-every-day/) - Stop wasting time typing! Discover how Wispr Flow uses voice-to-text AI to speed up your workflow, improve accuracy, and handle emails or CRM notes 4x faster. - [S16 EPISODE 02: From Visionary Leadership to AI-Driven Teams with David Anderson](https://www.basicbananas.com/s16-episode-02-from-visionary-leadership-to-ai-driven-teams-with-david-anderson/) - Join entrepreneur David Anderson to explore visionary leadership and AI-driven teams. Learn how to foster psychological safety and build future-focused cultures - [S16 EPISODE 01: Basic Bananas’ 2026 Game Plan for Smarter Business Growth](https://www.basicbananas.com/s16-episode-01-basic-bananas-2026-game-plan-for-smarter-business-growth/) - Kick off 2026 with the Basic Bananas directors. Learn how AI, human connection, and community-led strategy are the keys to scaling your business this year. - [Is This “The Only Prompt You’ll Ever Need?” (What Business Owners Actually Need in 2026)](https://www.basicbananas.com/is-this-the-only-prompt-youll-ever-need-what-business-owners-actually-need-in-2026/) - That viral "only prompt you need"? It’s not enough for business. Discover the advanced prompting strategies pros use to scale, save time, and drive ROI. - [S15 EPISODE 23: From Transaction to Transformation: How Purpose-Driven Businesses Change Lives with B1G1](https://www.basicbananas.com/s15-episode-23-from-transaction-to-transformation-how-purpose-driven-businesses-change-lives-with-b1g1/) - Discover how B1G1 helps businesses integrate giving into every sale. Learn the "Egg Theory" and how to transition from standard to standout with Paul Dunn. - [The Price Anchor Strategy: How a High-End Offer Transforms Your Brand](https://www.basicbananas.com/the-price-anchor-strategy-how-a-high-end-offer-transforms-your-brand/) - Learn the Price Anchor Strategy with Christo Hall. Discover how a high-end "showpiece" offer elevates your brand perception and makes your other offers a steal. - [S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows](https://www.basicbananas.com/s15-episode-22-how-to-rank-in-ai-search-ai-seo-strategies-with-justin-meadows/) - Learn AI SEO strategies with Justin Meadows of TunedWP. Discover how to rank in AI recommendations by building EEAT signals and niching your brand’s message. - [3 Core Principles to Build Everyday Courage](https://www.basicbananas.com/3-core-principles-to-build-everyday-courage/) - Discover the three core principles that help business owners build everyday courage. Learn how clarity of vision fuels brave action and consistent progress. - [S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky](https://www.basicbananas.com/s15-episode-21-how-a-75-revenue-collapse-became-a-100m-exit-with-alexis-sikorsky/) - Discover how Alexis Sikorsky rebuilt after a 75 percent revenue collapse and scaled to a $100M exit. Learn smart strategies to protect and grow your revenue. - [S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells](https://www.basicbananas.com/s15-episode-20-how-mystery-shopping-can-skyrocket-your-sales-with-jen-wells/) - Discover how mystery shopping can reveal service gaps, improve customer experience and boost sales. Jen Wells shares practical insights and real examples. - [How to Stay Focused and Creative When Life Feels Full](https://www.basicbananas.com/how-to-stay-focused-and-creative-when-life-feels-full/) - Discover how to stay focused, boost creativity, and find flow even when life feels full. Christo shares powerful habits to turn chaos into productivity. - [What on Earth is a Marketing Ecosystem?](https://www.basicbananas.com/what-on-earth-is-a-marketing-ecosystem/) - Discover how a connected marketing ecosystem helps your website, emails, and content work together to build trust, attract customers, and drive growth. - [The Ultimate Growth Strategy for Med Spas and Clinic Owners: SEO + GEO Magic to Dominate Search and AI Results](https://www.basicbananas.com/the-ultimate-growth-strategy-for-med-spas-and-clinic-owners-seo-geo-magic-to-dominate-search-and-ai-results/) - Learn how to make your clinic show up everywhere, on Google, in AI results, and in your ideal clients’ minds. Simple. Practical. Transformational. - [Generative Engine Optimisation (GEO): The Small Business Guide to Getting Seen in the Age of AI](https://www.basicbananas.com/generative-engine-optimisation-geo-the-small-business-guide-to-getting-seen-in-the-age-of-ai/) - Discover what Generative Engine Optimisation (GEO) is, how it’s different from SEO, and how small business owners can use it to show up in AI-powered searches - [21 Ways to Get More Clients From Your Website in Australia](https://www.basicbananas.com/21-ways-to-get-more-clients-from-your-website-in-australia/) - Get more clients from your website in Australia with 21 proven strategies to boost leads, conversions, and sales for small businesses. - [Marketing Your Small Business on a Budget: What Really Works](https://www.basicbananas.com/marketing-your-small-business-on-a-budget-what-really-works/) - Discover affordable small business marketing strategies. Learn how to build visibility, attract customers, and grow without overspending. - [5 Ways to Attract More Patients to Your Health or Wellness Business in 2025](https://www.basicbananas.com/5-ways-to-attract-more-patients-to-your-health-or-wellness-business-in-2025/) - Discover 5 ethical marketing strategies to attract more patients to your health or wellness business in Australia in 2025. - [S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri](https://www.basicbananas.com/s15-episode-19-brand-activations-industry-lifecycles-creating-authentic-experiences-with-ameen-nassiri/) - Discover how Ameen Nassiri helps luxury brands like Louis Vuitton and Gucci stay relevant through authenticity, innovation, and powerful brand experiences. - [The 2025 Instagram Engagement Playbook for Aussie Small Businesses](https://www.basicbananas.com/the-2025-instagram-engagement-playbook-for-aussie-small-businesses/) - Boost your Aussie small business with the 2025 Instagram Engagement Playbook. Learn reels, carousels, stories, SEO, and content strategy. - [How to Rank in AI Answers: 5 Steps to GEO (Generative Engine Optimization) Success](https://www.basicbananas.com/how-to-rank-in-ai-answers-5-steps-to-geo-generative-engine-optimization-success/) - Learn how to optimize your content for Generative Engine Optimization (GEO) and appear in ChatGPT, Google , and other AI tools. A must-read for business owners. - [4 Simple Questions to Ask for Perfect Testimonials](https://www.basicbananas.com/4-simple-questions-to-ask-for-perfect-testimonials/) - Learn how to collect powerful testimonials with four simple questions that address objections, build trust, and sell your products or services. - [S15 EPISODE 17: Come to Your Senses - Mastering Sensory Wellbeing for Life and Business With Ngahina Richards](https://www.basicbananas.com/s15-episode-17-come-to-your-senses-mastering-sensory-wellbeing-for-life-and-business-with-ngahina-richards/) - Discover how your senses shape mood, focus, and performance, and learn simple ways to design spaces that boost creativity and wellbeing. - [S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee](https://www.basicbananas.com/s15-episode-16-how-to-turn-clicks-into-clients-conversion-marketing-with-brendan-lee/) - Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. - [18 of the Best AI Tools for Business Owners (That We Actually Use and Love)](https://www.basicbananas.com/18-of-the-best-ai-tools-for-business-owners-that-we-actually-use-and-love/) - Learn 18 of the best AI tools for business owners! Save time, spark creativity, and boost growth. Explore ChatGPT, Zapier, Midjourney, and more in this toolkit. - [7 Steps to Write a Listicle That Gets Traffic, Links, and Shares (Optimised for Google + AI)](https://www.basicbananas.com/7-steps-to-write-a-listicle-that-gets-traffic-links-and-shares-optimised-for-google-ai-2/) - Welcome to Generative Engine Optimisation (GEO) and here’s your step-by-step guide to writing a listicle that delivers traffic, links, and shares. - [Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)](https://www.basicbananas.com/stop-the-chop-why-australian-small-businesses-keep-switching-marketers-and-how-to-get-it-right/) - Too many Australian small businesses keep switching marketers. Learn why this happens and how to build a strategy that actually sticks. - [How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025](https://www.basicbananas.com/how-micro-brands-are-winning-big-a-small-business-guide-to-standing-out-in-2025/) - Discover how small businesses and micro-brands are thriving in 2025 by leveraging authenticity, niche marketing, and digital agility. - [Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)](https://www.basicbananas.com/member-spotlight-sarah-from-mariner-boating-holidays-sailing-into-business-with-heart-and-donkeys-on-beaches/) - What do donkeys on Greek beaches, solo travellers, and business courage have in common? One incredible human: Sarah from Mariner Boating Holidays. Growing Up With the Sea Some kids grow up dreaming of becoming astronauts. Sarah grew up sailing the Greek Islands with her family—and whether she knew it or not, that salty breeze was - [Why Having a Dedicated Virtual Assistant is a Game-Changer (And How to Train, Utilise, and Treat Them Like Gold)](https://www.basicbananas.com/why-having-a-dedicated-virtual-assistant-is-a-game-changer-and-how-to-train-utilise-and-treat-them-like-gold/) - Discover how a dedicated virtual assistant can help you grow faster, stress less, and get more done—plus tips to train, delegate, and build real trust. - [Digital Marketing for Small Business Owners: A Real-World Guide to Online Success](https://www.basicbananas.com/digital-marketing-for-small-business-owners-a-real-world-guide-to-online-success/) - Running a small business? You’ve already got a full plate—admin, customers, products… and now marketing wants a seat at the table too? Deep breaths. Digital marketing doesn’t have to be another stressor—it can actually be the thing that brings in more leads, more customers, and more cash (yes please!). This guide breaks it all down - [Small Business Marketing: 10 Big Wins Without Feeling Cringe or Going Broke](https://www.basicbananas.com/small-business-marketing-10-big-wins-without-feeling-cringe-or-going-broke/) - Small business marketing can be fun—and effective. Discover 10 big wins to grow your business without feeling cringe or going broke. - [Stop These 3 DIY Marketing Mistakes (and Grow Without Burnout)](https://www.basicbananas.com/stop-these-3-diy-marketing-mistakes-and-grow-without-burnout/) - Avoid common DIY marketing mistakes that drain your energy and results. Learn how to simplify your strategy, stay true, and grow without burning out. - [Marketing When Business is Quiet: 5 Smart Moves That Won’t Cost You a Cent](https://www.basicbananas.com/marketing-when-business-is-quiet-5-smart-moves-that-wont-cost-you-a-cent/) - Slow season? Use these 5 clever, cost-free marketing when business is quiet moves to stay visible, build momentum, and prep for your next wave of customers. - [How to Get More Customers: 5 Simple Strategies That Actually Work for Small Businesses](https://www.basicbananas.com/how-to-get-more-customers-5-simple-strategies-that-actually-work-for-small-businesses/) - Want to know how to get more customers without burning out or breaking the bank? Use these 5 simple, proven strategies to grow your small business fast. - [Big AI Breakthrough Every Business Owner Needs to Know (August 2025)](https://www.basicbananas.com/big-ai-breakthrough-every-business-owner-needs-to-know-august-2025/) - Discover the latest AI breakthrough and what it means for small business owners. Learn how AI can boost your marketing, save time, and drive business growth. - [Human Connection – Your Superpower in the Age of AI](https://www.basicbananas.com/human-connection-your-superpower-in-the-age-of-ai/) - Discover how human connection helps future-proof your business. Franziska shares why real relationships and belonging are your greatest assets in AI times. - [S15 EPISODE 15: How to get unstuck with Suzy Jacobs](https://www.basicbananas.com/s15-episode-15how-to-get-unstuck-with-suzy-jacobs/) - https://youtu.be/yvJGd8LqUWc Ever feel like you're spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and now empowers business owners to do the same. In this episode, she shares how to understand your story - [The Magic Numbers in Pricing That Actually Make People Buy More](https://www.basicbananas.com/the-magic-numbers-in-pricing-that-actually-make-people-buy-more/) - The Magic Numbers in Pricing: Want to increase sales without changing your product or launching a new campaign? Look at your pricing. - [How to Instantly Boost Your Email Open Rates](https://www.basicbananas.com/how-to-instantly-boost-your-email-open-rates/) - Boost your email open rates with a simple yet powerful strategy—use time-based subject lines to create urgency, boost relevance, and drive more engagement. - [S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation](https://www.basicbananas.com/s15-episode-11-mastering-b2b-sales-with-richard-walton-the-myths-the-mistakes-and-the-motivation/) - Outdated B2B sales tactics holding you back? Learn smart strategies, avoid costly mistakes, and energise your team with expert tips. - [S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney](https://www.basicbananas.com/s15-episode-13-how-to-build-powerful-business-collaborations-and-reach-the-female-market-with-lisa-sweeney/) - Discover how women approach business collaborations, build value-aligned partnerships, and keep strategies fresh to stay ahead in business. - [Local vs Global - How Grab Beat Uber in Southeast Asia: Six Powerful Lessons for Business Owners](https://www.basicbananas.com/local-vs-global-how-grab-beat-uber-in-southeast-asia-six-powerful-lessons-for-business-owners/) - Uncover how Grab beat Uber in Southeast Asia and learn six powerful business strategies you can apply to outsmart bigger competitors. - [S15 EPISODE 12: How to Plan a Successful Business Exit with Bruce Eckfeldt](https://www.basicbananas.com/s15-episode-12-how-to-plan-a-successful-business-exit-with-bruce-eckfeldt/) - Learn key steps for a smooth business exit, boosting value and preparing for life and opportunities after leaving your business. - [S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees](https://www.basicbananas.com/s15-episode-10-the-ai-boom-is-here-what-it-means-for-you-as-a-business-owner-with-kevin-bees/) - Discover how AI is transforming work and creativity, with real examples and tools to help entrepreneurs thrive in the AI revolution. - [The Simple Strategy to Never Run Out of Content Ideas](https://www.basicbananas.com/the-simple-strategy-to-never-run-out-of-content-ideas/) - If you ever find yourself struggling to come up with fresh content for your emails, social media, blog, or online community ????—this episode is for you. - [S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum](https://www.basicbananas.com/s15-episode-09-the-real-way-to-use-linkedin-for-business-with-joe-apfelbaum/) - Unlock the power of LinkedIn with Joe Apfelbaum’s tips on posting confidently, using AI, and growing your business through smart networking. - [S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones](https://www.basicbananas.com/s15-episode-08-the-power-of-brand-archetypes-with-tracey-felicidade-jones/) - Discover how top brands use brand archetypes to build identity, trust, and loyalty with insights from Tracey Felicidade Jones - [How to Turn Your Email Signature into a Sales Machine](https://www.basicbananas.com/how-to-turn-your-email-signature-into-a-sales-machine/) - Imagine making more sales without sending a single extra email. Christo spills a simple trick to turn your email signature into a nonstop marketing powerhouse. - [S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell](https://www.basicbananas.com/s15-episode-06-how-to-protect-and-commercialise-your-brand-with-innovation-expert-simon-rowell/) - We’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. - [Why Google Reviews Might Be Your Secret SEO Weapon](https://www.basicbananas.com/why-google-reviews-might-be-your-secret-seo-weapon/) - Google reviews boost your local search rankings. Discover why they’re getting top visibility and how to make them work for your business. - [S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte](https://www.basicbananas.com/s15-episode-07-the-life-cycle-for-smart-digital-marketing-success-with-jim-mitte/) - Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. - [How to Conquer Leadership Fears at Every Stage of Your Journey](https://www.basicbananas.com/leadership-fears-how-to-conquer-leadership-fears-at-every-stage-of-your-journey/) - This article is your practical, no-fluff guide to recognising and overcoming the most common leadership fears, whether you’re new to this or need a refresher. - [AI Marketing for Small Business: How to Cut Through the Fog and Finally Make It Work](https://www.basicbananas.com/ai-marketing-for-small-business-how-to-cut-through-the-fog-and-finally-make-it-work/) - Simplify AI marketing with a human-first strategy. Save time, grow your brand, and make AI work for your small business—not against you. - [How to Use AI in Marketing Strategy Without Losing Your Mojo](https://www.basicbananas.com/how-to-use-ai-in-marketing-strategy-without-losing-your-mojo/) - Learn how to use AI in marketing strategy to save time, stay creative, and keep your brand voice strong while scaling your results like never before. - [What Bitcoin Can Teach You About a Compounding Marketing Strategy](https://www.basicbananas.com/what-bitcoin-can-teach-you-about-a-compounding-marketing-strategy/) - Discover how a compounding marketing strategy, like the rise of bitcoin can grow your business through consistency, connection, and trust. - [Beyond the Logo: Unlocking Brand Power with Jungian Archetypes](https://www.basicbananas.com/beyond-the-logo-unlocking-brand-power-with-jungian-archetypes/) - Unlock brand power with Jungian archetypes—humanise your brand, forge deeper connections and stand out in crowded markets. - [AI in Marketing: How to Use It Without Losing Your Magic](https://www.basicbananas.com/ai-in-marketing-how-to-use-it-without-losing-your-magic/) - Discover how to use AI in marketing without losing your human touch. Simple, bold strategies for small businesses that want to grow. - [Is Google Still Viable for Small Businesses? A 2025 Look at Google Ads and the Future of Search](https://www.basicbananas.com/is-google-still-worth-it-in-2025-google-ads-for-small-businesses/) - Is Google Ads still practical for small businesses? See current trends, rising costs, and future-focused strategies to stay competitive in digital marketing - [S15 EPISODE 02: How to Navigate the Emotional Journey of an Entrepreneurial Exit with Kim Whitaker](https://www.basicbananas.com/s15-episode-02-how-to-navigate-the-emotional-journey-of-an-entrepreneurial-exit-with-kim-whitaker/) - The emotional journey of selling your business is real—full of pride, uncertainty, and growth as you close one chapter and step into the next. - [S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler](https://www.basicbananas.com/s15-episode-01-mastering-marketing-metrics-how-to-track-what-really-matters-for-your-business-growth-with-ben-ridler/) - Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business growth? - [S14 EPISODE 21: Unlocking Business Success: Time Management, Leadership & Scaling Tips with Athin Cassiotis](https://www.basicbananas.com/s14-episode-21-unlocking-business-success-time-management-leadership-scaling-tips-with-athin-cassiotis/) - Discover how top business leaders practice time management, hire smart, and build scalable systems—all while maintaining a healthy work-life balance. - [Small Business Tip: Unlock Your Inner GPS: The Power of Intuition in Business](https://www.basicbananas.com/small-business-tip-unlock-your-inner-gps-the-power-of-intuition-in-business/) - At a recent keynote in Perth, Franziska dropped some serious truth bombs about The Courage Map and the not-so-mystical magic of intuition. - [S15 EPISODE 03: Mastering Your Marketing, Sales, and Customer Support Tech Stack with Revenue Operations with Christian Geissendoerfer](https://www.basicbananas.com/s15-episode-03-mastering-your-marketing-sales-and-customer-support-tech-stack-with-revenue-operations-with-christian-geissendoerfer/) - Learn how to align marketing, sales, and customer support with RevOps to streamline processes and deliver a seamless customer experience. - [S15 EPISODE 04: How Product-Based Businesses Can Scale Fast with Outsourcing with Rob Harris](https://www.basicbananas.com/s15-episode-04-how-product-based-businesses-can-scale-fast-with-outsourcing-with-rob-harris/) - In today’s episode, we’ll explore how outsourcing can be a game-changer for your business, scale fast, and help you focus your time to drive growth. - [S15 EPISODE 05: The B2B Sales Playbook with David Fastuca](https://www.basicbananas.com/s15-episode-05-the-b2b-sales-playbook-with-david-fastuca/) - In this episode, David Fastuca shares his sales playbook which is a tactical guide to building a high-performing B2B sales operating system that drives results. - [Mastering Advanced Email Marketing: Proven Strategies to Boost Engagement and Sales](https://www.basicbananas.com/mastering-advanced-email-marketing-proven-strategies-to-boost-engagement-and-sales/) - Boost engagement and sales with advanced email marketing. Learn proven strategies to optimize, personalize, and convert more leads into loyal customers. - [Google Ads for Small Businesses: A Practical Guide](https://www.basicbananas.com/google-ads-for-small-businesses-a-practical-guide/) - Boost traffic, generate leads & maximise sales with Google Ads! Learn how to set up, research keywords & optimise campaigns in our masterclass. - [YouTube Marketing for Small Business: How to Get More Views, Leads & Sales](https://www.basicbananas.com/youtube-marketing-for-small-business-how-to-get-more-views-leads-sales/) - Want to attract more customers and grow your business using YouTube? You don't need a huge budget or fancy equipment—just the right strategy! - [Collaborative Marketing: Join Forces with Fellow Small Businesses for Success!](https://www.basicbananas.com/collaborative-marketing-join-forces-with-fellow-small-businesses-for-success/) - Team up for success! Collaborative marketing helps small businesses expand reach, share costs, and grow together. Learn how to find the perfect partner today! - [The Ultimate Guide to Personalisation at Scale: How to Wow Your Customers and Win Big](https://www.basicbananas.com/the-ultimate-guide-to-personalisation-at-scale-how-to-wow-your-customers-and-win-big/) - Hello again, marketing legends! Let’s talk about something that can take your marketing from “meh” to mind-blowing personalisation at scale! - [7 Easy Ways to Build a Green Brand (Without the Overwhelm!)](https://www.basicbananas.com/7-easy-ways-to-build-a-green-brand-without-the-overwhelm/) - Learn how to build a green brand with fun, practical sustainability tips that attract eco-conscious customers and grow your business! - [The Five C's of Branding: Creating an Irresistible Brand](https://www.basicbananas.com/the-five-cs-of-branding-creating-an-irresistible-brand/) - In this episode, Christo discusses the five C's of branding. These elements are crucial for creating an irresistible brand that stands out. - [How to Build an Email List from Scratch (or Revive a Dormant One)](https://www.basicbananas.com/how-to-build-an-email-list-from-scratch-or-revive-a-dormant-one/) - Building and nurturing an email list is a powerful strategy to grow and engage your audience, driving strong ROI for any small business. - [How to Boost Customer Reviews and Grow Your Business](https://www.basicbananas.com/how-to-boost-customer-reviews-and-grow-your-business/) - Customer reviews can be the secret ingredient to your business’s success. Knowing how to encourage these reviews is essential if you want to thrive online. - [AI in Marketing: Embracing the Future with a Human Touch](https://www.basicbananas.com/ai-in-marketing-embracing-the-future-with-a-human-touch/) - We’re rewriting the rules of AI in marketing, predicting customer desires before they know them. See how we’re staying ahead of the game. - [Mastering Short-Form Video : Your Quick Guide for Small Businesses!](https://www.basicbananas.com/mastering-short-form-video-your-quick-guide-for-small-businesses/) - Discover how small businesses can leverage short-form video content on platforms like TikTok, Instagram Reels, and YouTube Shorts to engage audiences. - [How to Improve Your SEO Game in 2025: A Guide for Small Business Owners](https://www.basicbananas.com/how-to-improve-your-seo-game-in-2025-a-guide-for-small-business-owners/) - Confused by SEO jargon? Learn how to improve your small business's SEO game in 2025 with this simple, jargon-free guide. We break it down with practical tips! - [How iOS 18.1 Security Updates Can Transform Your Small Business Marketing](https://www.basicbananas.com/how-ios-18-1-security-updates-can-transform-your-small-business-marketing/) - Discover how iOS 18.1 updates can empower small businesses, enhance customer trust, and unlock new marketing opportunities with privacy-focused features. - [Human-to-Human Experience: The Ultimate Key to Customer Conversion and Retention](https://www.basicbananas.com/human-to-human-experience-the-ultimate-key-to-customer-conversion-and-retention/) - In a digital world, real connection matters. The human-to-human experience is the secret sauce that turns curious prospects into raving fans! - [How to Navigate Change: A Guide for Startups and Small Businesses](https://www.basicbananas.com/how-to-navigate-change-a-guide-for-startups-and-small-businesses/) - Change is constant, especially in startups. Franziska shares top trends and a simple 3-step model to help you navigate change in an evolving landscape. - [S14 EPISODE 20: From Corporate to Health Coach: Robb Evans’ Transformation and How to Overcome Life’s Toughest Challenges](https://www.basicbananas.com/s14-episode-20-from-corporate-to-health-coach-robb-evans-transformation-and-how-to-overcome-lifes-toughest-challenges/) - What does it take to go from corporate success to a global health coach? Robb Evans shares his journey, strategies, and purpose after a life-altering loss. - [How to Get Featured in the Media and Attract Your Ideal Audience](https://www.basicbananas.com/how-to-get-featured-in-the-media-and-attract-your-ideal-audience/) - Whether you're targeting podcasts, blogs, or even traditional media, this strategy will help you find the perfect places to get featured. - [S14 EPISODE 19: How to Use ChatGPT To Double Your Business In 90 Days with Ethan King](https://www.basicbananas.com/s14-episode-19-how-to-use-chatgpt-to-double-your-business-in-90-days-with-ethan-king/) - In this episode, we delve into the powerful world of ChatGPT, showing you how to customise it to sound and think like you. - [S14 EPISODE 18: AI-Powered Marketing Magic with Nicole Donnelly](https://www.basicbananas.com/s14-episode-18-ai-powered-marketing-magic-with-nicole-donnelly/) - Our guest Nicole Donnelly has led this transformation since 2015, helping businesses use AI to save time and craft more impactful campaigns! - [S14 EPISODE 16: Mastering Your Inner Critic: The Secret to Overcoming Self-Doubt in Business with Christo Hall](https://www.basicbananas.com/s14-episode-16-mastering-your-inner-critic-the-secret-to-overcoming-self-doubt-in-business-with-christo-hall/) - In this episode, we explore how acknowledging and taming your inner critic can unlock new levels of success in both life and business. - [S14 EPISODE 15: PR Strategies for Entrepreneurs: Winning Awards and Building Visibility with Almira Bardai](https://www.basicbananas.com/s14-episode-15-pr-strategies-for-entrepreneurs-winning-awards-and-building-visibility-with-almira-bardai/) - We sit down with Almira Bardai, a PR expert with 25 years of experience, who has helped countless entrepreneurs enhance their visibility and credibility. - [Boost Your Energy and Productivity with One Simple Habit](https://www.basicbananas.com/boost-your-energy-and-productivity-with-one-simple-habit/) - In this episode, Christo shares a game-changing tip, one simple habit to help you stay energized and focused throughout the day. - [S14 EPISODE 14: Mastering the Art of Public Speaking with Miranda Barrett](https://www.basicbananas.com/s14-episode-14-mastering-the-art-of-public-speaking-with-miranda-barrett/) - With a decade of experience at EO Global, Miranda Barrett has witnessed some of the world's most compelling speakers take the stage. - [S12 EPISODE 8: How to scale through collaborations with Lisa Sweeney](https://www.basicbananas.com/s12-episode-8-how-to-scale-through-collaborations-with-lisa-sweeny/) - In this episode, we are discussing how to go about collaborations with the fabulous Lisa Sweeney, CEO of Business in Heels. - [Do I need a .com domain for my business? | How to choose the right domain extension for your business](https://www.basicbananas.com/do-i-need-a-com-domain-for-my-business-how-to-choose-the-right-domain-extension-for-your-business/) - In this episode, Franziska answers the question: does your business need a dot-com URL domain, or can you use another URL? - [S12 EPISODE 7: How to turn your knowledge into products](https://www.basicbananas.com/s12-episode-7-how-to-turn-your-knowledge-into-products/) - Recent years pushed businesses to adapt quickly. For some, it became a huge chance to digitize their knowledge, creating a new revenue stream. - [Apple’s New Mail Privacy Protection: What does it mean for your email marketing strategies?](https://www.basicbananas.com/apples-new-mail-privacy-protection-what-does-it-mean-for-your-email-marketing-strategies/) - In this episode, Christo clarifies Apple’s latest update (iOS 15) when it comes to email marketing and how it may impact mass email campaigns. - [Little ninja hack: How to ‘get into somebody’s pants’ (metaphorically!)](https://www.basicbananas.com/little-ninja-hack-how-to-get-into-somebodys-pants-metaphorically/) - In this episode, Franziska shares a little ninja hack - how you can get into somebody’s pants (metaphorically!) and how this can be very useful in business. - [S12 EPISODE 10: [Entrepreneur Spotlight] From part-time start up to thriving business in less than 12 months](https://www.basicbananas.com/s12-episode-10-entrepreneur-spotlight-from-part-time-start-up-to-thriving-business-in-less-than-12-months/) - Meet Tamara, founder of Studio Tamara and Clever Bunch graduate. She went from freelancing to running her business full-time in under 12 months! - [How to Solve Your Biggest Marketing Problem](https://www.basicbananas.com/how-to-solve-your-biggest-marketing-problem/) - In this latest Babis Bananas TV episode, Christo’s back with a quick tip explaining your biggest marketing problem and how to solve it. - [S12 EPISODE 9: How to stop leaking profits](https://www.basicbananas.com/s12-episode-9-how-to-stop-leaking-profits/) - Discover tried-and-tested strategies to boost your business profits with minimal effort. Learn how to stop leaking profits and start earning more today! - [How do I get quick cash into my business?](https://www.basicbananas.com/how-do-i-get-quick-cash-into-my-business/) - No, this isn’t a Zoom background, Christo’s in Fiji for real! And he’s there to share the quickest way to get quick cash into your business. - [How much should I spend on marketing?](https://www.basicbananas.com/how-much-should-i-spend-on-marketing/) - Fresh from filming a masterclass for a business channel, Franziska sheds some light to the question, “What marketing budget should I spend?” - [S12 EPISODE 12: The best email marketing tactics in 2022](https://www.basicbananas.com/s12-episode-12-the-best-email-marketing-tactics-in-2022/) - Email marketing is very much alive if done right! Here are some strategies to help you get a much higher return from your email marketing efforts. - [The importance of humanising your marketing - from Sardinia](https://www.basicbananas.com/humanise-your-marketing-from-sardinia/) - Franziska’s here to treat us with a very practical marketing tip AND a quick tour around the super beautiful village of Seulo, Sardinia. - [S12 EPISODE 11: How to Grow Your Database](https://www.basicbananas.com/s12-episode-11-how-to-grow-your-database/) - Your email database is the future of your business. Christo Hall shares the importance of having a database and the process to grow your database. - [How to finish EOFY Strong](https://www.basicbananas.com/how-to-finish-eofy-strong/) - Are you all set for the End of financial year (EOFY)? What are the things that you need to consider? Christo’s here with a quick tip for all business owners. - [Pique Your (P)interest | A Quick Guide to Pinterest Marketing Strategy](https://www.basicbananas.com/pique-your-pinterest-a-quick-guide-to-pinterest-marketing-strategy/) - Pinterest was founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) - [S12 EPISODE 14: [Sustainability] How to go plastic free in your business](https://www.basicbananas.com/s12-episode-14-sustainability-how-to-go-plastic-free-in-your-business/) - Join us in this latest episode in a discussion about how to make your business more sustainable and avoid using single-use plastics. - [[ENTREPRENEUR SPOTLIGHT] Wisdom from a Heart-Centred Business Owner](https://www.basicbananas.com/entrepreneur-spotlight-wisdom-from-a-heart-centred-business-owner/) - Franziska interviews our amazing Clever Bunch alumna and Genius Bunch member, heart-centred business owner, Ana Lovera, founder of Ana Lovera & Co. - [Tips to Reduce Stress](https://www.basicbananas.com/tips-to-reduce-stress/) - In this video tip, Christo's back with practical ways to reduce stress. He also goes around to interview the team at Basic Bananas HQ. - [S12 EPISODE 13: [Entrepreneur Spotlight] Wisdom from a heart-centred business owner](https://www.basicbananas.com/s12-episode-13-entrepreneur-spotlight-wisdom-from-a-heart-centred-business-owner/) - Please meet one of our incredible members, heart-centred entrepreneur Ana Lovera. In this chat, we discuss some of Ana’s favourite questions. - [Referral System Ninja Hack](https://www.basicbananas.com/referral-system-ninja-hack/) - Do you guys want to hear a ninja hack? Based on our experience, some businesses are not leveraging an effective referral strategy. - [The Power of Journaling](https://www.basicbananas.com/the-power-of-journaling/) - Discover how journaling can be a powerful business tool in this episode with Franziska. Learn tips and insights to enhance your strategy. - [[Entrepreneur Spotlight] Karla Armas: Inspiring Creativity & Courage Amidst Uncertain Times](https://www.basicbananas.com/entrepreneur-spotlight-karla-armas-inspiring-creativity-courage-amidst-uncertain-times/) - Join Franziska as she interviews Karla Armas from Nordic Fusion, exploring her journey in Scandinavian design and tips for thriving in business today. - [S12 EPISODE 15: [Entrepreneur Spotlight] How to run a successful retail + ecommerce business](https://www.basicbananas.com/s12-episode-15-entrepreneur-spotlight-how-to-run-a-successful-retail-ecommerce-business/) - Karla Armas shares how she built a thriving retail and ecommerce business with Nordic Fusion, achieving 500% online sales growth through Scandinavian design. - [How to stop your emails from going to spam](https://www.basicbananas.com/how-to-stop-your-emails-going-to-spam/) - Discover why engaged email lists are crucial for business success. Learn to boost open rates and craft emails that drive sales and nurture relationships. - [SEO TIP: What’s a Pillar Post?](https://www.basicbananas.com/seo-tip-whats-a-pillar-post/) - Learn how to optimise your website with Christo's SEO tips, including how to use Pillar Posts to boost traffic. Join us for more marketing insights! - [[ENTREPRENEUR SPOTLIGHT] Kristin Miller: Thrive on Learning Something New](https://www.basicbananas.com/entrepreneur-spotlight-kristin-miller-thrive-on-learning-something-new/) - Sharing the “virtual room” with Franziska, Kristin spills her business secrets, tips, and how she thrives on learning something new. - [S12 EPISODE 16: Practical Social Media Strategies from Australia’s #1 Broker](https://www.basicbananas.com/s12-episode-16-practical-social-media-strategies-from-australias-1-broker/) - Social media marketing is still incredibly powerful, yet also somewhat confusing for many business owners. What channels should you be using? - [Why is fun important?](https://www.basicbananas.com/why-is-fun-important/) - In this episode, Christo interviews the Basic Bananas Team to find out what they do for fun every single week and shares why is fun important in your business. - [S12 EPISODE 17: 3 ways to improve your SEO with Google Reviews](https://www.basicbananas.com/s12-episode-17-3-ways-to-improve-your-seo-with-google-reviews/) - In this episode, Christo shares some straightforward marketing hacks to improve your SEO with Google Reviews and help you get found by more potential customers. - [The One Productivity Hack That Might Just Change Your Output](https://www.basicbananas.com/the-one-productivity-hack-that-might-just-change-your-output/) - In this episode, Franziska shares a very practical tip we all love to do: a little 'Productivity Hack' at Basic Bananas HQ. - [S14 EPISODE 13: Overcoming Imposter Syndrome and Designing Your Own Luck with Ati Williams](https://www.basicbananas.com/s14-episode-13-overcoming-imposter-syndrome-and-designing-your-own-luck-with-ati-williams/) - Ati shares her personal journey of battling imposter syndrome, how she turned self-doubt into a superpower by harnessing courage, curiosity, and a bit of luck. - [S12 EPISODE 18: How Pasta Gallery More than Doubled Sales in 12 Months](https://www.basicbananas.com/s12-episode-18-how-pasta-gallery-more-than-doubled-sales-in-12-months/) - In this episode, Christo interviews Paolo Ianigro, the founder of Pasta Gallery. He has grown the business and is loving the process. - [[ENTREPRENEUR SPOTLIGHT] Denise Neville: 20 Years of Business Wisdom](https://www.basicbananas.com/entrepreneur-spotlight-denise-neville-20-years-of-business-wisdom/) - Unlock valuable business wisdom from Denise Neville of TranZition™ Group as she shares over 20 years of experience in overcoming business challenges. - [The Importance of Brand Personality](https://www.basicbananas.com/the-importance-of-brand-personality/) - In this episode, Christo talks about the importance of building a brand personality. Plus, some exclusive footage of the Basic Bananas team. - [S12 EPISODE 19: Mastering Culture – How to attract and retain a motivated and aligned team](https://www.basicbananas.com/s12-episode-19-mastering-culture-how-to-attract-and-retain-a-motivated-and-aligned-team/) - In today’s market, a strong internal and external brand is key to attracting A-players, building a high-performing, aligned team, and appealing to customers. - [If you want to go far, go together](https://www.basicbananas.com/if-you-want-to-go-far-go-together/) - Discover how 'walking the talk' and practical wisdom go together in Franziska's latest episode. Learn why this key business advice is crucial for success. - [Your Facebook account got hacked… Now what?](https://www.basicbananas.com/your-facebook-account-got-hacked-now-what/) - Frustrated with your Facebook account? Christo shares a recent experience and tips to handle issues effectively. Tune in for valuable insights and solutions! - [S14 EPISODE 12: Biohack Your Way to Success: Cindy Koehler’s Secrets to Confidence](https://www.basicbananas.com/s14-episode-12-biohack-your-way-to-success-cindy-koehlers-secrets-to-confidence/) - https://youtu.be/GtWL2kklRe4 From building a booming business to teaching you how to biohack your way to success, Cindy Koehler is here to share her top confidence-boosting secrets. Discover how to biohack your confidence, find calm and peace in an uncertain world, and take tiny, scary steps every day. Get ready for a fun and enlightening journey - [Discover Proven 7-Step Content Creation System](https://www.basicbananas.com/discover-proven-7-step-content-creation-system/) - Unlock Franziska's 7-Step Content Creation System to create engaging content quickly and efficiently in under 2 hours a week. - [S14 EPISODE 11: How to create a Pledge of Awareness with Ana Lovera](https://www.basicbananas.com/s14-episode-11-how-to-create-a-pledge-of-awareness-with-ana-lovera/) - Discover Ana Lovera's Pledge of Awareness in our latest episode. Explore courage, truth, and authenticity to elevate your business and life. - [S13 EPISODE 01: How a Failed Trip Around Australia Sparked a Thriving Business](https://www.basicbananas.com/s13-episode-01-how-a-successful-business-came-from-a-failed-trip-around-australia/) - Jeff DeAth founded Check Weight after his trip around Australia was cut short by caravan weight issues. Now, he's expanding with franchises across Australia. - [S12 EPISODE 21: How P & D Catering Grew by 40% During the Pandemic](https://www.basicbananas.com/s12-episode-21-how-p-d-catering-grew-by-40-during-the-pandemic/) - Danny Fuentes, founder of P & D Catering, shares his story of 40% growth during the pandemic and his business adventures in this episode with Christo. - [[BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink](https://www.basicbananas.com/book-recommendation-drive-the-surprising-truth-about-what-motivates-us-by-daniel-pink/) - In this episode, Franziska talks about Daniel Pink’s bestselling book, Drive, and shares three of the key motivators that we have as people. - [S12 EPISODE 22: How to Scale Your Business Using TikTok](https://www.basicbananas.com/s12-episode-22-how-to-scale-your-business-using-tiktok/) - TikTok now boasts one billion users, with an aging user base. Sydney solicitor Jahan Kalantar shares his TikTok strategy in this episode. - [S12 EPISODE 23: All about self-managed super funds (not as boring as it may sound!)](https://www.basicbananas.com/s12-episode-23-all-about-self-managed-super-funds-not-as-boring-as-it-may-sound/) - Powerhouse Natalia Clack, founder of Easy Super, shares insights on self-managed super funds in this episode. Learn all the ins and outs of Super funds. - [Your Facebook account got hacked… Now what? (Part 2)](https://www.basicbananas.com/your-facebook-account-got-hacked-now-what-part-2/) - In this follow-up episode from last month’s Facebook account hacking incident, Christo gives a quick update plus a couple of useful tips from this experience. - [S13 EPISODE 02: 5 Steps to Creating Professional Video Content with Ed Bodkin](https://www.basicbananas.com/s13-episode-02-5-steps-to-creating-professional-video-content-with-ed-bodkin/) - Ed Bodkin from Video Skills Training helps others create professional inhouse video content through his expert workshops, backed by years in film and production - [S12 EPISODE 20: A chat with Jack Daly, the world’s best sales trainer](https://www.basicbananas.com/s12-episode-20-a-chat-with-jack-daly-the-worlds-best-sales-trainer/) - With over 30 years of sales and executive experience, Jack Daly is possibly the world’s best sales trainer. Here's an invaluable discussion about sales. - [A chat with Jack Daly, the world’s best sales trainer](https://www.basicbananas.com/a-chat-with-jack-daly-the-worlds-best-sales-trainer/) - In this latest Basic Bananas TV episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales. - [Marketer vs. Growth Hacker: Differences in Mindset and Strategies](https://www.basicbananas.com/marketer-vs-growth-hacker-differences-in-mindset-and-strategies/) - What's the difference between a marketer and a growth hacker? Discover why you should be both to achieve the best results in your business. - [Using AI As Your Marketing Assistant](https://www.basicbananas.com/using-ai-as-your-marketing-assistant/) - In this episode, Christo talks about how to use artificial intelligence—specifically Open AI’s blockbuster chatbot, ChatGPT, as your newest marketing assistant. - [S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future](https://www.basicbananas.com/s13-episode-03-how-to-stay-innovative-in-2023-and-be-excited-about-the-future/) - In this episode, innovation strategist Christina Gerakiteys shares insights on making innovation a daily practice in your business for the future. - [S13 EPISODE 04: How writing a book can be both beneficial and therapeutic at the same time](https://www.basicbananas.com/s13-episode-04-how-writing-a-book-can-be-both-beneficial-and-therapeutic-at-the-same-time/) - In this episode, Author Sue Kennedy shares tips on starting, outlining chapters, overcoming writer’s block, and navigating the entire writing process. - [The Evolution of Web3 Marketing. What is Web3 Marketing?](https://www.basicbananas.com/the-evolution-of-web3-marketing-what-is-web3-marketing/) - Franziska gives a brief overview of the web's evolution, from its beginnings to Web3 future. Learn how these changes impact you as a business owner and leader. - [How to Create a Deeper Connection with Your Customers](https://www.basicbananas.com/how-to-create-a-deeper-connection-with-your-customers/) - In this episode, Christo shares a quick tip to deepen your customer connection, highlighting the power of personality traits and a key question to engage them. - [Meta Ads Audience Targeting](https://www.basicbananas.com/meta-ads-audience-targeting/) - Maximize your Meta Ads Audience Targeting by targeting Custom, Lookalike, and Interest-Based Audiences, enhanced with Demographic and Geographic overlays. - [7 Proven SEO Strategies to Increase Website Traffic](https://www.basicbananas.com/7-proven-seo-strategies-to-increase-website-traffic/) - In the ever-evolving world of digital marketing, proven SEO strategies to increase website traffic remain crucial for driving organic visitors to your site. - [S13 EPISODE 05: How A Jiu-Jitsu Academy Has Grown with a Clever Approach to Marketing](https://www.basicbananas.com/s13-episode-05-how-a-jiu-jitsu-academy-has-grown-with-a-clever-approach-to-marketing/) - Gillian Cox and her partner Jack have grown a popular Jiu-Jitsu academy with a smart approach to differentiating and building community! - [[Pricing Strategies] How to Sell More of Your Products and Services](https://www.basicbananas.com/pricing-strategies-how-to-sell-more-of-your-products-and-services/) - In this episode, Christo shares a really quick and very effective trick to improve your sales using precise pricing strategies. - [S13 EPISODE 07: Relationship talk with Amy Islip from Think Better](https://www.basicbananas.com/s13-episode-07-relationship-talk-with-amy-islip-from-think-better/) - Relationships are at the core of business (and life!). And the quality of a relationship determines the quality of our lives and the success of our businesses. - [The Jam Experiment – How does your product offering impact your sales conversions?](https://www.basicbananas.com/the-jam-experiment-how-does-your-product-offering-impact-your-sales-conversions/) - Two psychologists from Columbia and Stanford conducted an interesting study about human behaviour when faced with various product choices: The Jam Experiment. - [S13 EPISODE 08: Insights from an amazing business that has been running for over 20 years.](https://www.basicbananas.com/s13-episode-08-practical-social-media-strategies-from-australias-1-broker/) - Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus (amazing business!) has been running for over 20 years! - [The Power of Words in Marketing and Sales: Are We The Right Fit?](https://www.basicbananas.com/the-power-of-words-in-marketing-and-sales-are-we-the-right-fit/) - In this episode, Franziska shares the importance of using the right words in marketing communication to determine if you're the right fit. - [S13 EPISODE 09: How to Increase Your ‘Flow-ability’ in Times of Change](https://www.basicbananas.com/s13-episode-09-how-to-increase-your-flow-ability-in-times-of-change/) - For business owners, adaptability=superpower. As change accelerates in the world, it’s crucial to embrace and increase our flow-ability rather than avoid it. - [S13 EPISODE 10: LESSONS FROM A 30-YEAR OLD BUSINESS – A FIRESIDE CHAT WITH DENISE NEVILLE FROM TRANZITION GROUP](https://www.basicbananas.com/s13-episode-10-lessons-from-a-30-year-old-business-a-fireside-chat-with-denise-neville-from-tranzition-group/) - How do you keep your business alive and flourishing for three decades?! Meet Denise Neville of Tranzition Group, an executive recruitment firm. - [S13 EPISODE 11: WELCOMING THE LGBT+ COMMUNITY INTO YOUR BUSINESS – INTERVIEW WITH ADAM BOLD](https://www.basicbananas.com/s13-episode-11-welcoming-the-lgbt-community-into-your-business-interview-with-adam-bold/) - Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing. - [S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES](https://www.basicbananas.com/s13-episode-12-case-study-the-marketing-eco-system-to-map-out-your-marketing-activities/) - Many business owners just wing it when it comes to their marketing activities and efforts which often results in a lack of customers and cashflow! - [[MARKETING] THE IMPORTANCE OF OWNING THE DECISION MAKING PERIOD](https://www.basicbananas.com/marketing-the-importance-of-owning-the-decision-making-period/) - Discover how to master the art of owning the decision making period in order to acquire more customers through your various marketing channels. - [S13 EPISODE 13: LESSONS FROM AN ECOMMERCE BUSINESS – A FIRESIDE CHAT WITH MARG ANDERSON FROM PARADISO CERAMICS](https://www.basicbananas.com/s13-episode-13-lessons-from-an-ecommerce-business-a-fireside-chat-with-marg-anderson-from-paradiso-ceramics/) - Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. - [Marketing moments on the go: Three simple and practical tips for dealing with overwhelm](https://www.basicbananas.com/marketing-moments-on-the-go-three-simple-and-practical-tips-or-dealing-with-overwhelm/) - Overwhelm can be a big obstacle when it comes to productivity as it tends to mess with our brains in many different ways. - [PINTEREST MARKETING FOR BUSINESS OWNERS – ONE OF THE MOST UNDERESTIMATED CHANNELS IN 2023?](https://www.basicbananas.com/pinterest-marketing-for-business-owners-one-of-the-most-underestimated-channels-in-2023/) - https://www.youtube.com/watch?v=uy5AWnI92Tg Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It’s a treasure trove of inspiration and creativity, giving you the power to showcase your products or services. With the right strategies, you - [S13 EPISODE 14: Pinterest Marketing – One of the most underestimated channels in 2023?](https://www.basicbananas.com/s13-episode-14-pinterest-marketing-one-of-the-most-underestimated-channels-in-2023/) - Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers - [Boost Your Productivity: Master the 80/20 rule to finish your tasks faster](https://www.basicbananas.com/boost-your-productivity-master-the-80-20-rule-to-finish-your-tasks-faster/) - In this episode, Christo shares a practical productivity tip to help you complete your tasks faster with focus and clarity. - [S13 EPISODE 15: Structuring Your Products and Services to Maximise Sales](https://www.basicbananas.com/s13-episode-15-structuring-your-products-and-services-to-maximise-sales/) - The way you position your products and services will have a big impact on your sales results. Check out this episode on structuring your products and services. - [S13 EPISODE 16: Health Tips for Busy Business People with Naturopath Stuart Morick](https://www.basicbananas.com/s13-episode-16-health-tips-for-busy-business-people-with-naturopath-stuart-morick/) - As a busy business person, we all craze for more energy and health. Stuart specialises in ways to increase energy and shares his knowledge and health tips. - [Why Hiring Virtual Assistants Can Transform Your Business](https://www.basicbananas.com/why-hiring-virtual-assistants-can-transform-your-business/) - https://youtu.be/IqmYtPj6WA4 Business success isn't about working harder; it's about working smarter… and building a team around you to support you on your mission. In this episode, Christo shares why hiring virtual assistants is a smart way to amplify your productivity and grow your business efficiently, giving you back more time and freedom. Highlights: 0:00 The - [S13 EPISODE 17: Optimizing Your Go-to-Market Strategy: The Five Key Areas to Focus On](https://www.basicbananas.com/s13-episode-17-optimizing-your-go-to-market-strategy-the-five-key-areas-to-focus-on/) - Discover the secrets behind building a powerful Go-to-Market Strategy as we explore the five essential areas that can make or break your business success. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with invaluable insights and practical tips to help you supercharge your market approach. In this episode, you’ll discover… - [How to Create a Memorable Brand: Amplify Your Brand's Personality](https://www.basicbananas.com/how-to-create-a-memorable-brand-amplify-your-brands-personality/) - With nearly two decades of experience in memorable brand building and nurturing businesses, Christo shares his insight in this latest Basic Bananas TV episode - [S13 EPISODE 18: Your voice is one of the most powerful ‘tools’ for business growth](https://www.basicbananas.com/s13-episode-18-your-voice-is-one-of-the-most-powerful-tools-for-business-growth/) - Could understanding & working on your voice be the missing piece to a growing a wildly successful business? Dr Belinda McMahon, our Genius Bunch member shares~ - [S13 EPISODE 19: Artificial Intelligence for Business Growth](https://www.basicbananas.com/s13-episode-19-artificial-intelligence-for-business-growth/) - AI is moving so fast at the moment; business owners who embrace AI will reap the benefits of rapidly increased productivity and business growth. - [S13 EPISODE 20: How to Transform Your Marketing with AI with Andrew Herbert](https://www.basicbananas.com/s13-episode-20-how-to-transform-your-marketing-with-ai/) - We are thrilled to engage in an enlightening chat with Andrew Herbert, the visionary founder of Remap.ai, as we explore the exciting world of marketing with AI. - [S13 EPISODE 21: How to Get More Sales From Your Website](https://www.basicbananas.com/s13-episode-21-how-to-get-more-sales-from-your-website/) - Most websites convert traffic to customers very poorly, Christo goes through an approach to review your website with the intention to get more sales. - [S14 EPISODE 09: How to excel as the CEO of your family, life and business](https://www.basicbananas.com/s14-episode-09-how-to-excel-as-the-ceo-of-your-family-life-and-business/) - Join us as we decode the secrets to empowerment and conquer the chaos of modern life and business, with Janine Zappini. - [Mastering Email Marketing: Proven Strategies for Business Owners](https://www.basicbananas.com/mastering-email-marketing-proven-strategies-for-business-owners/) - In this quick video, Christo talks about the undeniable power of email marketing – a strategy you must not underestimate. - [S14 EPISODE 08: Google Podcasts Saying Goodbye: Are Podcasts Still Viable?](https://www.basicbananas.com/s14-episode-08-google-podcasts-saying-goodbye-are-podcasts-still-viable/) - One medium that has stood the test of time are podcasts, proving its enduring viability as a powerful tool for businesses of all sizes. - [S13 EPISODE 22: How to get the most out of the holiday season using incentive-based marketing](https://www.basicbananas.com/s13-episode-22-how-to-get-the-most-out-of-the-holiday-season-using-incentive-based-marketing/) - Incentive-based marketing boosts sales and builds relationships. Join Franziska Iseli and John Dwyer to learn campaign steps and see a powerful case study. - [The Five Steps to Boost Your Brand With Influencer Marketing](https://www.basicbananas.com/the-five-steps-to-boost-your-brand-with-influencer-marketing/) - In this episode, Franziska shares a business growth tip perfect for product-based and e-commerce businesses: Influencer Marketing. - [The Trifecta of Ecommerce Success - Traffic, Conversions, and Fulfilment](https://www.basicbananas.com/the-trifecta-of-ecommerce-success-traffic-conversions-and-fulfilment/) - Join Christo for practical ecommerce tips as he covers the trifecta of ecommerce, Traffic, Conversions, and Delivery to enhance your digital success. - [What’s kite surfing got to do with running a business?](https://www.basicbananas.com/whats-kite-surfing-got-to-do-with-running-a-business/) - Curious about the link between kite surfing and business success? Franziska explores marketing strategies and the balance of force and finesse! - [S14 EPISODE 07: The Infinite Sales System](https://www.basicbananas.com/s14-episode-07-the-infinite-sales-system-with-julia-ewert/) - Boost sales & convert leads into customers with Julia Ewert's "The Infinite Sales System." Reveals selling mistakes, principles, practical tips for businesses. - [S14 EPISODE 05: Quantum Biology – Unconventional Health Hacks Every Business Owner Must Know](https://www.basicbananas.com/s14-episode-05-quantum-biology-unconventional-health-hacks-every-business-owner-must-know/) - https://youtu.be/-PrlPD2I2AQ Prepare to revolutionise your understanding of health with our latest episode, where we delve into the groundbreaking realm of quantum biology with Anthony Hartcher, the founder of me & my wellness . Discover the three essential elements necessary to achieve peak vitality and unlock the secrets to optimal well-being. Tune in to discover: Quantum - [S14 EPISODE 04: How to set your business up for a successful exit](https://www.basicbananas.com/s14-episode-04-how-to-set-your-business-up-for-a-successful-exit/) - Discover Shivani Gupta's honest truths on exiting a business: Laser focus, smart financials, and earn-out realities. Insights for a successful exit strategy. - [S14 EPISODE 03: The Steps to Consistent Success](https://www.basicbananas.com/s14-episode-03-the-steps-to-consistent-success/) - Simple process for systematic success: Prioritizing growth, implementing high-impact tasks, avoiding marketing mistakes. Take these steps to consistent success. - [S14 EPISODE 02: The art of words – how to connect with your audiences through aligned communication](https://www.basicbananas.com/s14-episode-02-the-art-of-words-how-to-connect-with-your-audiences-through-aligned-communication/) - Crafting resonant messages: Unique vocal imprint, insightful audience research, brand mission essence, critical content. These are the art of words that connect - [S14 EPISODE 01: Process and End Goals: Boost Results Fast](https://www.basicbananas.com/s14-episode-01-new-season-a-big-welcome-the-difference-between-process-and-end-goals/) - Learn the difference between process and end goals to accelerate your results and achieve success faster. Join our workshops for more strategies! - [Unlocking Success: The Power of Routines and Habits in Achieving Goals](https://www.basicbananas.com/unlocking-success-the-power-of-routines-and-habits-in-achieving-goals/) - Goal-setting tip: Differentiating end vs process goals, building empowering routines, and routines for business growth. This is the power of routines and habits - [The Three Key Priorities to Elevate Your Business and Life](https://www.basicbananas.com/the-three-key-priorities-to-elevate-your-business-and-life/) - Break through business growth walls with: Focus on priorities, consistent branding/experience, and frequent audience presence. Elevate your business and life - [How to use courage as your superpower in growing your business](https://www.basicbananas.com/how-to-use-courage-as-your-superpower-in-growing-your-business/) - Use courage as your superpower: Microniche, bold messaging, talk-ability, innovative paths. Franziska shares 4 insights for standout branding business growth - [Outsourcing Strategies for Social Media Marketing Success](https://www.basicbananas.com/outsourcing-strategies-for-social-media-marketing-success/) - Craft brand voice via outsourcing or AI. Tips: Define traits, writing style, strengths, audience alignment for authenticity. Social Media Marketing Success. ## Pages - [Home](https://www.basicbananas.com/) - Small business marketing mentoring and workshops. Learn new ways to standout from your competitors, grow your brand and attract more customers. - [Mentoring](https://www.basicbananas.com/mentoring/) - Small business marketing training courses and mentoring programs. Small business marketing coaching. 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[reduce_expenses](https://www.basicbananas.com/tag/reduce_expenses/) - [improve_processes](https://www.basicbananas.com/tag/improve_processes/) - [business_growth](https://www.basicbananas.com/tag/business_growth/) - [sales_tips](https://www.basicbananas.com/tag/sales_tips/) - [motivate_staff](https://www.basicbananas.com/tag/motivate_staff/) - [customer_engagement](https://www.basicbananas.com/tag/customer_engagement/) - [marketing_strategies](https://www.basicbananas.com/tag/marketing_strategies/) - [clever_bunch](https://www.basicbananas.com/tag/clever_bunch/) - [close_a_sale](https://www.basicbananas.com/tag/close_a_sale/) - [team_productivity](https://www.basicbananas.com/tag/team_productivity/) - [content_marketing](https://www.basicbananas.com/tag/content_marketing/) - [online_marketing](https://www.basicbananas.com/tag/online_marketing/) - [marketing_strategy](https://www.basicbananas.com/tag/marketing_strategy/) - [avoid_mistakes](https://www.basicbananas.com/tag/avoid_mistakes/) - [leaky_bucket](https://www.basicbananas.com/tag/leaky_bucket/) - [digital_marketing](https://www.basicbananas.com/tag/digital_marketing/) - [marketing_tips](https://www.basicbananas.com/tag/marketing_tips/) - [marketing_success](https://www.basicbananas.com/tag/marketing_success/) - [team_members](https://www.basicbananas.com/tag/team_members/) - [employee_engagement](https://www.basicbananas.com/tag/employee_engagement/) - [fun_workplace](https://www.basicbananas.com/tag/fun_workplace/) - [productivity_tips](https://www.basicbananas.com/tag/productivity_tips/) - [hiring_friends](https://www.basicbananas.com/tag/hiring_friends/) - [workplace_happiness](https://www.basicbananas.com/tag/workplace_happiness/) - [team_building](https://www.basicbananas.com/tag/team_building/) - [attract_talent](https://www.basicbananas.com/tag/attract_talent/) - [truly_connect](https://www.basicbananas.com/tag/truly_connect/) - [business_networking](https://www.basicbananas.com/tag/business_networking/) - [connect_with_others](https://www.basicbananas.com/tag/connect_with_others/) - [networking_tips](https://www.basicbananas.com/tag/networking_tips/) - [build_relationships](https://www.basicbananas.com/tag/build_relationships/) - [business_owners](https://www.basicbananas.com/tag/business_owners/) - [communication_skills](https://www.basicbananas.com/tag/communication_skills/) - [networking_made_easy](https://www.basicbananas.com/tag/networking_made_easy/) - [about_page](https://www.basicbananas.com/tag/about_page/) - [website_tips](https://www.basicbananas.com/tag/website_tips/) - [business_storytelling](https://www.basicbananas.com/tag/business_storytelling/) - [engage_visitors](https://www.basicbananas.com/tag/engage_visitors/) - [memorable_brand](https://www.basicbananas.com/tag/memorable_brand/) - [content_framework](https://www.basicbananas.com/tag/content_framework/) - [website_success](https://www.basicbananas.com/tag/website_success/) - [social entrepreneurship](https://www.basicbananas.com/tag/social-entrepreneurship/) - [sustainable business](https://www.basicbananas.com/tag/sustainable-business/) - [UN SDGs](https://www.basicbananas.com/tag/un-sdgs/) - [impact marketing](https://www.basicbananas.com/tag/impact-marketing/) - [conscious leadership](https://www.basicbananas.com/tag/conscious-leadership/) - [ethical business](https://www.basicbananas.com/tag/ethical-business/) - [purpose-driven brands](https://www.basicbananas.com/tag/purpose-driven-brands/) - [team engagement](https://www.basicbananas.com/tag/team-engagement/) - [sustainability](https://www.basicbananas.com/tag/sustainability/) - [cash flow](https://www.basicbananas.com/tag/cash-flow/) - [credibility](https://www.basicbananas.com/tag/credibility/) - [small business tips](https://www.basicbananas.com/tag/small-business-tips/) - [website trust](https://www.basicbananas.com/tag/website-trust/) - [financial success](https://www.basicbananas.com/tag/financial-success/) - [team building](https://www.basicbananas.com/tag/team-building/) - [leadership](https://www.basicbananas.com/tag/leadership/) - [company culture](https://www.basicbananas.com/tag/company-culture/) - [employee engagement](https://www.basicbananas.com/tag/employee-engagement/) - [team structure](https://www.basicbananas.com/tag/team-structure/) - [management tips](https://www.basicbananas.com/tag/management-tips/) - [small business](https://www.basicbananas.com/tag/small-business/) - [productivity](https://www.basicbananas.com/tag/productivity/) - [more customers](https://www.basicbananas.com/tag/more-customers/) - [customer attraction](https://www.basicbananas.com/tag/customer-attraction/) - [sales funnel](https://www.basicbananas.com/tag/sales-funnel/) - [entry products](https://www.basicbananas.com/tag/entry-products/) - [revenue growth](https://www.basicbananas.com/tag/revenue-growth/) - [smart marketing](https://www.basicbananas.com/tag/smart-marketing/) - [business lessons](https://www.basicbananas.com/tag/business-lessons/) - [entrepreneurship](https://www.basicbananas.com/tag/entrepreneurship/) - [sales strategy](https://www.basicbananas.com/tag/sales-strategy/) - [flexibility](https://www.basicbananas.com/tag/flexibility/) - [Silk Road](https://www.basicbananas.com/tag/silk-road/) - [marketing mindset](https://www.basicbananas.com/tag/marketing-mindset/) - [adventure business](https://www.basicbananas.com/tag/adventure-business/) - [business automation](https://www.basicbananas.com/tag/business-automation/) - [innovation](https://www.basicbananas.com/tag/innovation/) - [Brand Activations](https://www.basicbananas.com/tag/brand-activations/) - [Luxury Marketing](https://www.basicbananas.com/tag/luxury-marketing/) - [Authentic Experiences](https://www.basicbananas.com/tag/authentic-experiences/) - [Marketing Evolution](https://www.basicbananas.com/tag/marketing-evolution/) - [Future of Branding](https://www.basicbananas.com/tag/future-of-branding/) - [Customer Experience Design](https://www.basicbananas.com/tag/customer-experience-design/) - [AI in Marketing](https://www.basicbananas.com/tag/ai-in-marketing/) - [Entrepreneurial Lessons](https://www.basicbananas.com/tag/entrepreneurial-lessons/) - [resilience](https://www.basicbananas.com/tag/resilience/) - [mindset](https://www.basicbananas.com/tag/mindset/) - [adventure](https://www.basicbananas.com/tag/adventure/) - [personal growth](https://www.basicbananas.com/tag/personal-growth/) - [travel inspiration](https://www.basicbananas.com/tag/travel-inspiration/) - [perfect job ad](https://www.basicbananas.com/tag/perfect-job-ad/) - [recruitment](https://www.basicbananas.com/tag/recruitment/) - [team innovation](https://www.basicbananas.com/tag/team-innovation/) - [brand positioning](https://www.basicbananas.com/tag/brand-positioning/) - [hiring tips](https://www.basicbananas.com/tag/hiring-tips/) - [brand](https://www.basicbananas.com/tag/brand/) - [branding strategy](https://www.basicbananas.com/tag/branding-strategy/) - [marketing](https://www.basicbananas.com/tag/marketing/) - [customer perception](https://www.basicbananas.com/tag/customer-perception/) - [premium positioning](https://www.basicbananas.com/tag/premium-positioning/) - [pricing strategy](https://www.basicbananas.com/tag/pricing-strategy/) - [brand development](https://www.basicbananas.com/tag/brand-development/) - [online ads](https://www.basicbananas.com/tag/online-ads/) - [advertising](https://www.basicbananas.com/tag/advertising/) - [hiring interns](https://www.basicbananas.com/tag/hiring-interns/) - [storytelling](https://www.basicbananas.com/tag/storytelling/) - [AI Masterclass](https://www.basicbananas.com/tag/ai-masterclass/) - [stay focused](https://www.basicbananas.com/tag/stay-focused/) - [creativity](https://www.basicbananas.com/tag/creativity/) - [deep work](https://www.basicbananas.com/tag/deep-work/) - [motivation](https://www.basicbananas.com/tag/motivation/) - [business success](https://www.basicbananas.com/tag/business-success/) - [tagline](https://www.basicbananas.com/tag/tagline/) - [slogan](https://www.basicbananas.com/tag/slogan/) - [brand strategy](https://www.basicbananas.com/tag/brand-strategy/) - [tools](https://www.basicbananas.com/tag/tools/) - [sales](https://www.basicbananas.com/tag/sales/) - [public speaking](https://www.basicbananas.com/tag/public-speaking/) - [Instagram](https://www.basicbananas.com/tag/instagram/) - [presentation skills](https://www.basicbananas.com/tag/presentation-skills/) - [episode](https://www.basicbananas.com/tag/episode/) - [community](https://www.basicbananas.com/tag/community/) - [networking](https://www.basicbananas.com/tag/networking/) - [support network](https://www.basicbananas.com/tag/support-network/) - [collaboration](https://www.basicbananas.com/tag/collaboration/) - [marketing principles](https://www.basicbananas.com/tag/marketing-principles/) - [customer loyalty](https://www.basicbananas.com/tag/customer-loyalty/) - [value-based marketing](https://www.basicbananas.com/tag/value-based-marketing/) - [brand building](https://www.basicbananas.com/tag/brand-building/) - [pump it up](https://www.basicbananas.com/tag/pump-it-up/) - [energy](https://www.basicbananas.com/tag/energy/) - [focus](https://www.basicbananas.com/tag/focus/) - [wellness](https://www.basicbananas.com/tag/wellness/) - [daily habits](https://www.basicbananas.com/tag/daily-habits/) - [AI marketing](https://www.basicbananas.com/tag/ai-marketing/) - [ecosystem](https://www.basicbananas.com/tag/ecosystem/) - [marketing ecosystem](https://www.basicbananas.com/tag/marketing-ecosystem/) - [customer journey](https://www.basicbananas.com/tag/customer-journey/) - [conversion](https://www.basicbananas.com/tag/conversion/) - [differentiation](https://www.basicbananas.com/tag/differentiation/) - [future of cars](https://www.basicbananas.com/tag/future-of-cars/) - [fuel technology](https://www.basicbananas.com/tag/fuel-technology/) - [cryptocurrency](https://www.basicbananas.com/tag/cryptocurrency/) - [crypto trends](https://www.basicbananas.com/tag/crypto-trends/) - [electric vehicles](https://www.basicbananas.com/tag/electric-vehicles/) - [future tech](https://www.basicbananas.com/tag/future-tech/) - [Mark Pesce](https://www.basicbananas.com/tag/mark-pesce/) - [transport](https://www.basicbananas.com/tag/transport/) - [Peeling Back](https://www.basicbananas.com/tag/peeling-back/) - [elevator pitch](https://www.basicbananas.com/tag/elevator-pitch/) - [Clever Bunch](https://www.basicbananas.com/tag/clever-bunch/) - [Facebook advertising](https://www.basicbananas.com/tag/facebook-advertising/) - [Franziska Iseli](https://www.basicbananas.com/tag/franziska-iseli/) - [Season 9](https://www.basicbananas.com/tag/season-9/) - [business podcast](https://www.basicbananas.com/tag/business-podcast/) - [Christo Hall](https://www.basicbananas.com/tag/christo-hall/) - [team culture](https://www.basicbananas.com/tag/team-culture/) - [target market](https://www.basicbananas.com/tag/target-market/) - [audience research](https://www.basicbananas.com/tag/audience-research/) - [facebook marketing](https://www.basicbananas.com/tag/facebook-marketing/) - [messenger marketing](https://www.basicbananas.com/tag/messenger-marketing/) - [personalised marketing](https://www.basicbananas.com/tag/personalised-marketing/) - [Aga Basic Bananas](https://www.basicbananas.com/tag/aga-basic-bananas/) - [audience targeting](https://www.basicbananas.com/tag/audience-targeting/) - [social media strategy](https://www.basicbananas.com/tag/social-media-strategy/) - [ChatGPT](https://www.basicbananas.com/tag/chatgpt/) - [AI tools](https://www.basicbananas.com/tag/ai-tools/) - [content strategy](https://www.basicbananas.com/tag/content-strategy/) - [marketing automation](https://www.basicbananas.com/tag/marketing-automation/) - [mystery shopping](https://www.basicbananas.com/tag/mystery-shopping/) - [sales growth](https://www.basicbananas.com/tag/sales-growth/) - [Jen Wells](https://www.basicbananas.com/tag/jen-wells/) - [Above Benchmark](https://www.basicbananas.com/tag/above-benchmark/) - [service improvement](https://www.basicbananas.com/tag/service-improvement/) - [Basic Bananas podcast](https://www.basicbananas.com/tag/basic-bananas-podcast/) - [plus one strategy](https://www.basicbananas.com/tag/plus-one-strategy/) - [customer delight](https://www.basicbananas.com/tag/customer-delight/) - [Erik](https://www.basicbananas.com/tag/erik/) - [customer service](https://www.basicbananas.com/tag/customer-service/) - [relationship with money](https://www.basicbananas.com/tag/relationship-with-money/) - [money mindset](https://www.basicbananas.com/tag/money-mindset/) - [business mindset](https://www.basicbananas.com/tag/business-mindset/) - [financial confidence](https://www.basicbananas.com/tag/financial-confidence/) - [Shandra](https://www.basicbananas.com/tag/shandra/) - [money habits](https://www.basicbananas.com/tag/money-habits/) - [right employees](https://www.basicbananas.com/tag/right-employees/) - [business leadership](https://www.basicbananas.com/tag/business-leadership/) - [employee mindset](https://www.basicbananas.com/tag/employee-mindset/) - [team development](https://www.basicbananas.com/tag/team-development/) - [small business hiring](https://www.basicbananas.com/tag/small-business-hiring/) - [promotional plan](https://www.basicbananas.com/tag/promotional-plan/) - [marketing plan](https://www.basicbananas.com/tag/marketing-plan/) - [lessons](https://www.basicbananas.com/tag/lessons/) - [business insights](https://www.basicbananas.com/tag/business-insights/) - [team reflections](https://www.basicbananas.com/tag/team-reflections/) - [year in review](https://www.basicbananas.com/tag/year-in-review/) - [2018 highlights](https://www.basicbananas.com/tag/2018-highlights/) - [gratitude](https://www.basicbananas.com/tag/gratitude/) - [copywriting](https://www.basicbananas.com/tag/copywriting/) - [marketing copy](https://www.basicbananas.com/tag/marketing-copy/) - [yes ladder](https://www.basicbananas.com/tag/yes-ladder/) - [conversion writing](https://www.basicbananas.com/tag/conversion-writing/) - [website copy](https://www.basicbananas.com/tag/website-copy/) - [persuasive writing](https://www.basicbananas.com/tag/persuasive-writing/) - [Business Scaling](https://www.basicbananas.com/tag/business-scaling/) - [Exit Strategy](https://www.basicbananas.com/tag/exit-strategy/) - [Private Equity](https://www.basicbananas.com/tag/private-equity/) - [Profit Maximisation](https://www.basicbananas.com/tag/profit-maximisation/) - [Crisis Leadership](https://www.basicbananas.com/tag/crisis-leadership/) - [Founder Lessons](https://www.basicbananas.com/tag/founder-lessons/) - [Growth Strategies](https://www.basicbananas.com/tag/growth-strategies/) - [best seller strategy](https://www.basicbananas.com/tag/best-seller-strategy/) - [quick cash strategy](https://www.basicbananas.com/tag/quick-cash-strategy/) - [marketing mentoring](https://www.basicbananas.com/tag/marketing-mentoring/) - [increase your revenue](https://www.basicbananas.com/tag/increase-your-revenue/) - [reactivation campaign](https://www.basicbananas.com/tag/reactivation-campaign/) - [business profits](https://www.basicbananas.com/tag/business-profits/) - [customer re-engagement](https://www.basicbananas.com/tag/customer-re-engagement/) - [travel](https://www.basicbananas.com/tag/travel/) - [business travel tips](https://www.basicbananas.com/tag/business-travel-tips/) - [travel for free](https://www.basicbananas.com/tag/travel-for-free/) - [credit card points](https://www.basicbananas.com/tag/credit-card-points/) - [reward programs](https://www.basicbananas.com/tag/reward-programs/) - [travel hacks](https://www.basicbananas.com/tag/travel-hacks/) - [business expenses](https://www.basicbananas.com/tag/business-expenses/) - [frequent flyer points](https://www.basicbananas.com/tag/frequent-flyer-points/) - [smart spending](https://www.basicbananas.com/tag/smart-spending/) - [extra cash](https://www.basicbananas.com/tag/extra-cash/) - [holiday business tips](https://www.basicbananas.com/tag/holiday-business-tips/) - [seasonal promotions](https://www.basicbananas.com/tag/seasonal-promotions/) - [holiday sales](https://www.basicbananas.com/tag/holiday-sales/) - [marketing strategies](https://www.basicbananas.com/tag/marketing-strategies/) - [holiday marketing](https://www.basicbananas.com/tag/holiday-marketing/) - [cash injectionb](https://www.basicbananas.com/tag/cash-injectionb/) - [performance reviews](https://www.basicbananas.com/tag/performance-reviews/) - [team management](https://www.basicbananas.com/tag/team-management/) - [employee feedback](https://www.basicbananas.com/tag/employee-feedback/) - [team alignment](https://www.basicbananas.com/tag/team-alignment/) - [performance evaluation](https://www.basicbananas.com/tag/performance-evaluation/) - [review form](https://www.basicbananas.com/tag/review-form/) - [team clarity](https://www.basicbananas.com/tag/team-clarity/) - [process improvement](https://www.basicbananas.com/tag/process-improvement/) - [innovation sessions](https://www.basicbananas.com/tag/innovation-sessions/) - [elevate business](https://www.basicbananas.com/tag/elevate-business/) - [stay motivated](https://www.basicbananas.com/tag/stay-motivated/) - [motivation tips](https://www.basicbananas.com/tag/motivation-tips/) - [positive mindset](https://www.basicbananas.com/tag/positive-mindset/) - [entrepreneur habits](https://www.basicbananas.com/tag/entrepreneur-habits/) - [4 percent strategy](https://www.basicbananas.com/tag/4-percent-strategy/) - [4% rule](https://www.basicbananas.com/tag/4-rule/) - [business progress](https://www.basicbananas.com/tag/business-progress/) - [Pareto principle](https://www.basicbananas.com/tag/pareto-principle/) - [business clarity](https://www.basicbananas.com/tag/business-clarity/) - [high impact actions](https://www.basicbananas.com/tag/high-impact-actions/) - [entrepreneur tips](https://www.basicbananas.com/tag/entrepreneur-tips/) - [x-factor](https://www.basicbananas.com/tag/x-factor/) - [business x-factor](https://www.basicbananas.com/tag/business-x-factor/) - [unique value](https://www.basicbananas.com/tag/unique-value/) - [stand out](https://www.basicbananas.com/tag/stand-out/) - [business differentiation](https://www.basicbananas.com/tag/business-differentiation/) - [core strengths](https://www.basicbananas.com/tag/core-strengths/) - [industry frustrations](https://www.basicbananas.com/tag/industry-frustrations/) - [competition analysis](https://www.basicbananas.com/tag/competition-analysis/) - [business episode](https://www.basicbananas.com/tag/business-episode/) - [implementation](https://www.basicbananas.com/tag/implementation/) - [stop perfecting](https://www.basicbananas.com/tag/stop-perfecting/) - [start implementing](https://www.basicbananas.com/tag/start-implementing/) - [prioritisation](https://www.basicbananas.com/tag/prioritisation/) - [reduce procrastination](https://www.basicbananas.com/tag/reduce-procrastination/) - [automation](https://www.basicbananas.com/tag/automation/) - [operations manual](https://www.basicbananas.com/tag/operations-manual/) - [Shayla Strapps](https://www.basicbananas.com/tag/shayla-strapps/) - [gain trust](https://www.basicbananas.com/tag/gain-trust/) - [business credibility](https://www.basicbananas.com/tag/business-credibility/) - [market authority](https://www.basicbananas.com/tag/market-authority/) - [trust-building](https://www.basicbananas.com/tag/trust-building/) - [audience trust](https://www.basicbananas.com/tag/audience-trust/) - [AISEO](https://www.basicbananas.com/tag/aiseo/) - [AIforBusiness](https://www.basicbananas.com/tag/aiforbusiness/) - [DigitalVisibility](https://www.basicbananas.com/tag/digitalvisibility/) - [EEATFramework](https://www.basicbananas.com/tag/eeatframework/) - [ContentStrategy](https://www.basicbananas.com/tag/contentstrategy/) - [WebsiteOptimization](https://www.basicbananas.com/tag/websiteoptimization/) - [BusinessGrowth](https://www.basicbananas.com/tag/businessgrowth/) - [SearchMarketing](https://www.basicbananas.com/tag/searchmarketing/) - [PriceAnchor](https://www.basicbananas.com/tag/priceanchor/) - [BrandPositioning](https://www.basicbananas.com/tag/brandpositioning/) - [MarketingStrategy](https://www.basicbananas.com/tag/marketingstrategy/) - [PremiumOffer](https://www.basicbananas.com/tag/premiumoffer/) - [WhyPricingMatters](https://www.basicbananas.com/tag/whypricingmatters/) - [HowToMarketYourBusiness](https://www.basicbananas.com/tag/howtomarketyourbusiness/) - [courage](https://www.basicbananas.com/tag/courage/) - [clarity of vision](https://www.basicbananas.com/tag/clarity-of-vision/) - [confidence](https://www.basicbananas.com/tag/confidence/) - [bravery](https://www.basicbananas.com/tag/bravery/) - [property](https://www.basicbananas.com/tag/property/) - [investment property](https://www.basicbananas.com/tag/investment-property/) - [property investing](https://www.basicbananas.com/tag/property-investing/) - [business owners](https://www.basicbananas.com/tag/business-owners/) - [capital gains](https://www.basicbananas.com/tag/capital-gains/) - [risk reduction](https://www.basicbananas.com/tag/risk-reduction/) - [real estate](https://www.basicbananas.com/tag/real-estate/) - [wealth building](https://www.basicbananas.com/tag/wealth-building/) - [business legacy](https://www.basicbananas.com/tag/business-legacy/) - [decision making](https://www.basicbananas.com/tag/decision-making/) - [long-term impact](https://www.basicbananas.com/tag/long-term-impact/) - [entrepreneurial guidance](https://www.basicbananas.com/tag/entrepreneurial-guidance/) - [high-end product](https://www.basicbananas.com/tag/high-end-product/) - [premium product](https://www.basicbananas.com/tag/premium-product/) - [product ideas](https://www.basicbananas.com/tag/product-ideas/) - [brand perception](https://www.basicbananas.com/tag/brand-perception/) - [service business](https://www.basicbananas.com/tag/service-business/) - [make a sale](https://www.basicbananas.com/tag/make-a-sale/) - [touch points](https://www.basicbananas.com/tag/touch-points/) - [conversion strategy](https://www.basicbananas.com/tag/conversion-strategy/) - [database](https://www.basicbananas.com/tag/database/) - [database segmentation](https://www.basicbananas.com/tag/database-segmentation/) - [marketing database](https://www.basicbananas.com/tag/marketing-database/) - [targeted campaigns](https://www.basicbananas.com/tag/targeted-campaigns/) - [ROI](https://www.basicbananas.com/tag/roi/) - [CRM](https://www.basicbananas.com/tag/crm/) - [PurposeLedMarketing](https://www.basicbananas.com/tag/purposeledmarketing/) - [BrandWithPurpose](https://www.basicbananas.com/tag/brandwithpurpose/) - [BusinessThatGivesBack](https://www.basicbananas.com/tag/businessthatgivesback/) - [ImpactMarketing](https://www.basicbananas.com/tag/impactmarketing/) - [SustainableBusinessGrowth](https://www.basicbananas.com/tag/sustainablebusinessgrowth/) - [Postcard Challenge](https://www.basicbananas.com/tag/postcard-challenge/) - [Offline Marketing](https://www.basicbananas.com/tag/offline-marketing/) - [Handwritten Notes](https://www.basicbananas.com/tag/handwritten-notes/) - [Direct Mail Strategy](https://www.basicbananas.com/tag/direct-mail-strategy/) - [Bold Decisions](https://www.basicbananas.com/tag/bold-decisions/) - [Mindset for Entrepreneurs](https://www.basicbananas.com/tag/mindset-for-entrepreneurs/) - [Overcoming Fear](https://www.basicbananas.com/tag/overcoming-fear/) - [Transformation Cycle](https://www.basicbananas.com/tag/transformation-cycle/) - [Personal Development](https://www.basicbananas.com/tag/personal-development/) - [Leadership Skills](https://www.basicbananas.com/tag/leadership-skills/) - [Profitability](https://www.basicbananas.com/tag/profitability/) - [Profit Formula](https://www.basicbananas.com/tag/profit-formula/) - [Idea Generation](https://www.basicbananas.com/tag/idea-generation/) - [Business Agility](https://www.basicbananas.com/tag/business-agility/) - [Creative Thinking](https://www.basicbananas.com/tag/creative-thinking/) - [Brainstorming](https://www.basicbananas.com/tag/brainstorming/) - [Entrepreneurial Mindset](https://www.basicbananas.com/tag/entrepreneurial-mindset/) - [Problem Solving](https://www.basicbananas.com/tag/problem-solving/) - [Poop Showers](https://www.basicbananas.com/tag/poop-showers/) - [Managing Negativity](https://www.basicbananas.com/tag/managing-negativity/) - [Emotional Intelligence](https://www.basicbananas.com/tag/emotional-intelligence/) - [Handling Criticism](https://www.basicbananas.com/tag/handling-criticism/) - [Small Business Leadership](https://www.basicbananas.com/tag/small-business-leadership/) - [AI Prompting](https://www.basicbananas.com/tag/ai-prompting/) - [ChatGPT Prompts](https://www.basicbananas.com/tag/chatgpt-prompts/) - [Prompt Engineering](https://www.basicbananas.com/tag/prompt-engineering/) - [AI Strategy](https://www.basicbananas.com/tag/ai-strategy/) - [Kevin Bees](https://www.basicbananas.com/tag/kevin-bees/) - [AI Bunch](https://www.basicbananas.com/tag/ai-bunch/) - [Brand Consistency](https://www.basicbananas.com/tag/brand-consistency/) - [Style Guide](https://www.basicbananas.com/tag/style-guide/) - [Brand Identity](https://www.basicbananas.com/tag/brand-identity/) - [Customer Trust](https://www.basicbananas.com/tag/customer-trust/) - [Brand Awareness](https://www.basicbananas.com/tag/brand-awareness/) - [Kindness](https://www.basicbananas.com/tag/kindness/) - [Business Ethics](https://www.basicbananas.com/tag/business-ethics/) - [Customer Relations](https://www.basicbananas.com/tag/customer-relations/) - [Conflict Resolution](https://www.basicbananas.com/tag/conflict-resolution/) - [Positive Culture](https://www.basicbananas.com/tag/positive-culture/) - [Ben Greenfield](https://www.basicbananas.com/tag/ben-greenfield/) - [Biohacking](https://www.basicbananas.com/tag/biohacking/) - [Workplace Wellness](https://www.basicbananas.com/tag/workplace-wellness/) - [Energy and Focus](https://www.basicbananas.com/tag/energy-and-focus/) - [Health Tips](https://www.basicbananas.com/tag/health-tips/) - [Workspace Optimization](https://www.basicbananas.com/tag/workspace-optimization/) - [Personal Training](https://www.basicbananas.com/tag/personal-training/) - [Customer Touchpoints](https://www.basicbananas.com/tag/customer-touchpoints/) - [Branding Tips](https://www.basicbananas.com/tag/branding-tips/) - [Business Identity](https://www.basicbananas.com/tag/business-identity/) - [Professionalism](https://www.basicbananas.com/tag/professionalism/) - [Competitive Advantage](https://www.basicbananas.com/tag/competitive-advantage/) - [Demographics](https://www.basicbananas.com/tag/demographics/) - [Psychographics](https://www.basicbananas.com/tag/psychographics/) - [Target Audience](https://www.basicbananas.com/tag/target-audience/) - [Emotional Triggers](https://www.basicbananas.com/tag/emotional-triggers/) - [Consumer Behavior](https://www.basicbananas.com/tag/consumer-behavior/) - [Audience Profiling](https://www.basicbananas.com/tag/audience-profiling/) - [Campaign Strategy](https://www.basicbananas.com/tag/campaign-strategy/) - [AI for Business](https://www.basicbananas.com/tag/ai-for-business/) - [Productivity Hacks](https://www.basicbananas.com/tag/productivity-hacks/) - [Digital Transformation](https://www.basicbananas.com/tag/digital-transformation/) - [Rejection](https://www.basicbananas.com/tag/rejection/) - [Sue Izzo](https://www.basicbananas.com/tag/sue-izzo/) - [Sales Confidence](https://www.basicbananas.com/tag/sales-confidence/) - [Mental Toughness](https://www.basicbananas.com/tag/mental-toughness/) - [Franchises](https://www.basicbananas.com/tag/franchises/) - [Heather Davis](https://www.basicbananas.com/tag/heather-davis/) - [Scaling a Business](https://www.basicbananas.com/tag/scaling-a-business/) - [Lead Generation](https://www.basicbananas.com/tag/lead-generation/) - [Data Tracking](https://www.basicbananas.com/tag/data-tracking/) - [SEO Success](https://www.basicbananas.com/tag/seo-success/) - [Equi-Health Canada](https://www.basicbananas.com/tag/equi-health-canada/) - [Signage](https://www.basicbananas.com/tag/signage/) - [Physical Presence](https://www.basicbananas.com/tag/physical-presence/) - [Traditional Marketing](https://www.basicbananas.com/tag/traditional-marketing/) - [Business Visibility](https://www.basicbananas.com/tag/business-visibility/) - [Conversion Marketing](https://www.basicbananas.com/tag/conversion-marketing/) - [Buyer Journey](https://www.basicbananas.com/tag/buyer-journey/) - [Conversion Rate Optimization](https://www.basicbananas.com/tag/conversion-rate-optimization/) - [Digital Strategy](https://www.basicbananas.com/tag/digital-strategy/) - [Lead Magnets](https://www.basicbananas.com/tag/lead-magnets/) - [MetaAdsForSmallBusiness](https://www.basicbananas.com/tag/metaadsforsmallbusiness/) - [FacebookAndInstagramAds](https://www.basicbananas.com/tag/facebookandinstagramads/) - [ImproveMetaAdPerformance](https://www.basicbananas.com/tag/improvemetaadperformance/) - [CreativeTestingStrategy](https://www.basicbananas.com/tag/creativetestingstrategy/) - [SmallBusinessMarketingTips](https://www.basicbananas.com/tag/smallbusinessmarketingtips/) - [MetaAdsStrategy](https://www.basicbananas.com/tag/metaadsstrategy/) - [FacebookAdsTips](https://www.basicbananas.com/tag/facebookadstips/) - [InstagramAdsStrategy](https://www.basicbananas.com/tag/instagramadsstrategy/) - [FutureFocusedBusiness](https://www.basicbananas.com/tag/futurefocusedbusiness/) - [AIBusinessStrategy](https://www.basicbananas.com/tag/aibusinessstrategy/) - [LeadershipAndAI](https://www.basicbananas.com/tag/leadershipandai/) - [HighPerformingTeams](https://www.basicbananas.com/tag/highperformingteams/) - [InnovationMindset](https://www.basicbananas.com/tag/innovationmindset/) - [AI agents](https://www.basicbananas.com/tag/ai-agents/) - [BurnoutRecoveryTips](https://www.basicbananas.com/tag/burnoutrecoverytips/) - [SetHealthyBoundaries](https://www.basicbananas.com/tag/sethealthyboundaries/) - [RedefineSuccess](https://www.basicbananas.com/tag/redefinesuccess/) - [FueledUpLife](https://www.basicbananas.com/tag/fueleduplife/) - [WorkLifeBalanceTips](https://www.basicbananas.com/tag/worklifebalancetips/) - [IntentionalLiving](https://www.basicbananas.com/tag/intentionalliving/) - [SustainableSuccess](https://www.basicbananas.com/tag/sustainablesuccess/) - [SammiJaeger](https://www.basicbananas.com/tag/sammijaeger/) - [VoiceToTextAI](https://www.basicbananas.com/tag/voicetotextai/) - [AIDictation](https://www.basicbananas.com/tag/aidictation/) - [BestAITools](https://www.basicbananas.com/tag/bestaitools/) - [Plan B](https://www.basicbananas.com/tag/plan-b/) - [Pivoting in Business](https://www.basicbananas.com/tag/pivoting-in-business/) - [Data-Driven Marketing](https://www.basicbananas.com/tag/data-driven-marketing/) - [SEAMarketingInsights](https://www.basicbananas.com/tag/seamarketinginsights/) - [SoutheastAsiaBusiness](https://www.basicbananas.com/tag/southeastasiabusiness/) - [ConsumerBehaviourSEA](https://www.basicbananas.com/tag/consumerbehavioursea/) - [LocalisationStrategy](https://www.basicbananas.com/tag/localisationstrategy/) - [RediscoverYourPurpose](https://www.basicbananas.com/tag/rediscoveryourpurpose/) - [IkigaiForBusiness](https://www.basicbananas.com/tag/ikigaiforbusiness/) - [PassionDrivenBusiness](https://www.basicbananas.com/tag/passiondrivenbusiness/) - [AI Models](https://www.basicbananas.com/tag/ai-models/) - [GPT-5](https://www.basicbananas.com/tag/gpt-5/) - [Productivity Tools](https://www.basicbananas.com/tag/productivity-tools/) - [Marketing Tech](https://www.basicbananas.com/tag/marketing-tech/) - [GPT-4o](https://www.basicbananas.com/tag/gpt-4o/) - [#EmotionAI #EmotionalRegulation #BiometricData #MentalHealthTechnology #ConsciousLeadership #TeamPerformance #PredictiveCoaching #InTruth #NicoleGibson](https://www.basicbananas.com/tag/emotionai-emotionalregulation-biometricdata-mentalhealthtechnology-consciousleadership-teamperformance-predictivecoaching-intruth-nicolegibson/) - [cybersecurity basics](https://www.basicbananas.com/tag/cybersecurity-basics/) - [multi-factor authentication](https://www.basicbananas.com/tag/multi-factor-authentication/) - [AI threats](https://www.basicbananas.com/tag/ai-threats/) - [#RecordBreakingMarketing #CreativeMarketingIdeas #PublicityStuntsForBusiness #BrandStorytelling #MarketingForSmallBusiness #CommunityDrivenMarketing #AustralianBookOfRecords #HelenTaylor](https://www.basicbananas.com/tag/recordbreakingmarketing-creativemarketingideas-publicitystuntsforbusiness-brandstorytelling-marketingforsmallbusiness-communitydrivenmarketing-australianbookofrecords-helentaylor/) - [entrepreneur traits](https://www.basicbananas.com/tag/entrepreneur-traits/) - [success habits](https://www.basicbananas.com/tag/success-habits/) - [copywriting formula](https://www.basicbananas.com/tag/copywriting-formula/) - [Alvin Lo](https://www.basicbananas.com/tag/alvin-lo/) - [Projects Beats](https://www.basicbananas.com/tag/projects-beats/) - [sales copy](https://www.basicbananas.com/tag/sales-copy/) - [small business branding](https://www.basicbananas.com/tag/small-business-branding/) - [word of mouth](https://www.basicbananas.com/tag/word-of-mouth/) - [memorable branding](https://www.basicbananas.com/tag/memorable-branding/) - [90-day marketing plan](https://www.basicbananas.com/tag/90-day-marketing-plan/) - [word of mouth marketing](https://www.basicbananas.com/tag/word-of-mouth-marketing/) - [customer psychographics](https://www.basicbananas.com/tag/customer-psychographics/) - [Blast Off workshop](https://www.basicbananas.com/tag/blast-off-workshop/) - [business forecasting](https://www.basicbananas.com/tag/business-forecasting/) - [business systems](https://www.basicbananas.com/tag/business-systems/) - [capacity planning](https://www.basicbananas.com/tag/capacity-planning/) - [Shandra Moran](https://www.basicbananas.com/tag/shandra-moran/) - [financial freedom](https://www.basicbananas.com/tag/financial-freedom/) - [wealth attraction](https://www.basicbananas.com/tag/wealth-attraction/) - [money coaching](https://www.basicbananas.com/tag/money-coaching/) - [financial anxiety](https://www.basicbananas.com/tag/financial-anxiety/) - [Jotform](https://www.basicbananas.com/tag/jotform/) - [AI agent](https://www.basicbananas.com/tag/ai-agent/) - [sales automation](https://www.basicbananas.com/tag/sales-automation/) - [Jotform AI](https://www.basicbananas.com/tag/jotform-ai/) - [overcome inner critic](https://www.basicbananas.com/tag/overcome-inner-critic/) - [imposter syndrome](https://www.basicbananas.com/tag/imposter-syndrome/) - [entrepreneurial burnout](https://www.basicbananas.com/tag/entrepreneurial-burnout/) - [cognitive reframing](https://www.basicbananas.com/tag/cognitive-reframing/) - [overcoming self doubt](https://www.basicbananas.com/tag/overcoming-self-doubt/) - [entrepreneur psychology](https://www.basicbananas.com/tag/entrepreneur-psychology/) - [create a business tagline](https://www.basicbananas.com/tag/create-a-business-tagline/) - [Valerie Ontiveros](https://www.basicbananas.com/tag/valerie-ontiveros/) - [business branding](https://www.basicbananas.com/tag/business-branding/) - [memorable catchphrase](https://www.basicbananas.com/tag/memorable-catchphrase/) - [company slogan](https://www.basicbananas.com/tag/company-slogan/) - [facebook messenger live chat](https://www.basicbananas.com/tag/facebook-messenger-live-chat/) - [website conversions](https://www.basicbananas.com/tag/website-conversions/) - [Manychat growth tool](https://www.basicbananas.com/tag/manychat-growth-tool/) - [automated customer follow up](https://www.basicbananas.com/tag/automated-customer-follow-up/) - [chat widget](https://www.basicbananas.com/tag/chat-widget/) - [lead segmentation](https://www.basicbananas.com/tag/lead-segmentation/) - [customer relationship building](https://www.basicbananas.com/tag/customer-relationship-building/) - [live chat marketing](https://www.basicbananas.com/tag/live-chat-marketing/) - [ecommerce sales](https://www.basicbananas.com/tag/ecommerce-sales/) - [best tools for Instagram](https://www.basicbananas.com/tag/best-tools-for-instagram/) - [Instagram marketing](https://www.basicbananas.com/tag/instagram-marketing/) - [social media scheduling](https://www.basicbananas.com/tag/social-media-scheduling/) - [Hanna Metz](https://www.basicbananas.com/tag/hanna-metz/) - [link in bio tools](https://www.basicbananas.com/tag/link-in-bio-tools/) - [content creation apps](https://www.basicbananas.com/tag/content-creation-apps/) - [Instagram aesthetics](https://www.basicbananas.com/tag/instagram-aesthetics/) - [create the perfect design brief](https://www.basicbananas.com/tag/create-the-perfect-design-brief/) - [project management](https://www.basicbananas.com/tag/project-management/) - [managing freelancers](https://www.basicbananas.com/tag/managing-freelancers/) - [graphic design brief](https://www.basicbananas.com/tag/graphic-design-brief/) - [creative brief template](https://www.basicbananas.com/tag/creative-brief-template/) - [web development brief](https://www.basicbananas.com/tag/web-development-brief/) - [clear communication](https://www.basicbananas.com/tag/clear-communication/) - [reshape your belief system](https://www.basicbananas.com/tag/reshape-your-belief-system/) - [limiting beliefs](https://www.basicbananas.com/tag/limiting-beliefs/) - [success mindset](https://www.basicbananas.com/tag/success-mindset/) - [leadership psychology](https://www.basicbananas.com/tag/leadership-psychology/) - [build your business network](https://www.basicbananas.com/tag/build-your-business-network/) - [Jordan Harbinger](https://www.basicbananas.com/tag/jordan-harbinger/) - [social dynamics](https://www.basicbananas.com/tag/social-dynamics/) - [business relationships](https://www.basicbananas.com/tag/business-relationships/) - [networking events](https://www.basicbananas.com/tag/networking-events/) - [The Jordan Harbinger Show](https://www.basicbananas.com/tag/the-jordan-harbinger-show/) - [professional networking](https://www.basicbananas.com/tag/professional-networking/) - [entrepreneur networking](https://www.basicbananas.com/tag/entrepreneur-networking/) - [growing your network](https://www.basicbananas.com/tag/growing-your-network/) - [SEOforAI](https://www.basicbananas.com/tag/seoforai/) - [AEO](https://www.basicbananas.com/tag/aeo/) - [GEO](https://www.basicbananas.com/tag/geo/) - [ChatGPTSEO](https://www.basicbananas.com/tag/chatgptseo/) - [GenerativeEngineOptimization](https://www.basicbananas.com/tag/generativeengineoptimization/) - [AIsearch](https://www.basicbananas.com/tag/aisearch/) - [BusinessMarketing](https://www.basicbananas.com/tag/businessmarketing/) - [OnlineVisibility](https://www.basicbananas.com/tag/onlinevisibility/) - [DigitalMarketingTips](https://www.basicbananas.com/tag/digitalmarketingtips/) - [DaveBurnett](https://www.basicbananas.com/tag/daveburnett/) - [leadership habits](https://www.basicbananas.com/tag/leadership-habits/) - [AI Marketing Copy](https://www.basicbananas.com/tag/ai-marketing-copy/) - [AIforMarketing](https://www.basicbananas.com/tag/aiformarketing/) - [CopywritingTips](https://www.basicbananas.com/tag/copywritingtips/) - [ContentMarketingTips](https://www.basicbananas.com/tag/contentmarketingtips/) - [sales conversation](https://www.basicbananas.com/tag/sales-conversation/) - [sales tips](https://www.basicbananas.com/tag/sales-tips/) - [lead qualification](https://www.basicbananas.com/tag/lead-qualification/) - [closing deals](https://www.basicbananas.com/tag/closing-deals/) - [sales mindset](https://www.basicbananas.com/tag/sales-mindset/) - [customer value](https://www.basicbananas.com/tag/customer-value/) - [leadership style](https://www.basicbananas.com/tag/leadership-style/) - [leadership development](https://www.basicbananas.com/tag/leadership-development/) - [workplace culture](https://www.basicbananas.com/tag/workplace-culture/) - [SOPs](https://www.basicbananas.com/tag/sops/) - [Aga Russell](https://www.basicbananas.com/tag/aga-russell/) - [instant credibility](https://www.basicbananas.com/tag/instant-credibility/) - [brand authority](https://www.basicbananas.com/tag/brand-authority/) - [credibility hacks](https://www.basicbananas.com/tag/credibility-hacks/) - [AISecurity](https://www.basicbananas.com/tag/aisecurity/) - [AIAutomation](https://www.basicbananas.com/tag/aiautomation/) - [AIAgents](https://www.basicbananas.com/tag/aiagents/) - [BusinessAutomation](https://www.basicbananas.com/tag/businessautomation/) - [DigitalTransformation](https://www.basicbananas.com/tag/digitaltransformation/) - [AIWorkflows](https://www.basicbananas.com/tag/aiworkflows/) - [AIAdoption](https://www.basicbananas.com/tag/aiadoption/) - [BusinessEfficiency](https://www.basicbananas.com/tag/businessefficiency/) - [FutureOfWork](https://www.basicbananas.com/tag/futureofwork/) - [client referrals](https://www.basicbananas.com/tag/client-referrals/) - [customer referrals](https://www.basicbananas.com/tag/customer-referrals/) - [referral marketing](https://www.basicbananas.com/tag/referral-marketing/) - [marketing fundamentals](https://www.basicbananas.com/tag/marketing-fundamentals/) - [customer reviews](https://www.basicbananas.com/tag/customer-reviews/) - [review strategy](https://www.basicbananas.com/tag/review-strategy/) - [Google reviews](https://www.basicbananas.com/tag/google-reviews/) - [brand voice](https://www.basicbananas.com/tag/brand-voice/) - [content creation](https://www.basicbananas.com/tag/content-creation/) - [referral system](https://www.basicbananas.com/tag/referral-system/) - [happy customers](https://www.basicbananas.com/tag/happy-customers/) - [repeat customers](https://www.basicbananas.com/tag/repeat-customers/) - [ChatGPTSchedules](https://www.basicbananas.com/tag/chatgptschedules/) - [aiautomate](https://www.basicbananas.com/tag/aiautomate/) - [aimasterclass](https://www.basicbananas.com/tag/aimasterclass/) - [small business finance](https://www.basicbananas.com/tag/small-business-finance/) - [free publicity](https://www.basicbananas.com/tag/free-publicity/) - [PR tips](https://www.basicbananas.com/tag/pr-tips/) - [media relations](https://www.basicbananas.com/tag/media-relations/) - [public relations](https://www.basicbananas.com/tag/public-relations/) - [Dr. John Demartini](https://www.basicbananas.com/tag/dr-john-demartini/) - [human behavior](https://www.basicbananas.com/tag/human-behavior/) - [fulfillment](https://www.basicbananas.com/tag/fulfillment/) - [Instagram content](https://www.basicbananas.com/tag/instagram-content/) - [Instagram for business](https://www.basicbananas.com/tag/instagram-for-business/) - [visual branding](https://www.basicbananas.com/tag/visual-branding/) - [engagement tips](https://www.basicbananas.com/tag/engagement-tips/) - [business relevance](https://www.basicbananas.com/tag/business-relevance/) - [market trends](https://www.basicbananas.com/tag/market-trends/) - [brand evolution](https://www.basicbananas.com/tag/brand-evolution/) - [build a marketing team](https://www.basicbananas.com/tag/build-a-marketing-team/) - [small business scaling](https://www.basicbananas.com/tag/small-business-scaling/) - [internal marketing](https://www.basicbananas.com/tag/internal-marketing/) - [remote teams](https://www.basicbananas.com/tag/remote-teams/) - [international business](https://www.basicbananas.com/tag/international-business/) - [global leadership](https://www.basicbananas.com/tag/global-leadership/) - [remote management](https://www.basicbananas.com/tag/remote-management/) - [team productivity](https://www.basicbananas.com/tag/team-productivity/) - [Claude AI](https://www.basicbananas.com/tag/claude-ai/) - [content automation](https://www.basicbananas.com/tag/content-automation/) - [work life balance](https://www.basicbananas.com/tag/work-life-balance/) - [principle of detachment](https://www.basicbananas.com/tag/principle-of-detachment/) - [happiness tips](https://www.basicbananas.com/tag/happiness-tips/) - [letting go](https://www.basicbananas.com/tag/letting-go/) - [Instagram tips](https://www.basicbananas.com/tag/instagram-tips/) - [social media tools](https://www.basicbananas.com/tag/social-media-tools/) - [grow followers](https://www.basicbananas.com/tag/grow-followers/) - [Instagram engagement](https://www.basicbananas.com/tag/instagram-engagement/) - [self-doubt in business](https://www.basicbananas.com/tag/self-doubt-in-business/) - [performance anxiety](https://www.basicbananas.com/tag/performance-anxiety/) - [business confidence](https://www.basicbananas.com/tag/business-confidence/) - [mindset tips](https://www.basicbananas.com/tag/mindset-tips/) - [fear of growth](https://www.basicbananas.com/tag/fear-of-growth/) - [lifestyle business](https://www.basicbananas.com/tag/lifestyle-business/) - [quality control](https://www.basicbananas.com/tag/quality-control/) - [marketing messages](https://www.basicbananas.com/tag/marketing-messages/) - [copywriting tips](https://www.basicbananas.com/tag/copywriting-tips/) - [brand messaging](https://www.basicbananas.com/tag/brand-messaging/) - [personality marketing](https://www.basicbananas.com/tag/personality-marketing/) - [marketing leadership](https://www.basicbananas.com/tag/marketing-leadership/) - [hiring for marketing](https://www.basicbananas.com/tag/hiring-for-marketing/) - [sell without being salesy](https://www.basicbananas.com/tag/sell-without-being-salesy/) - [small business sales](https://www.basicbananas.com/tag/small-business-sales/) - [integrity selling](https://www.basicbananas.com/tag/integrity-selling/) - [communication skills](https://www.basicbananas.com/tag/communication-skills/) - [market competition](https://www.basicbananas.com/tag/market-competition/) - [micro-targeting](https://www.basicbananas.com/tag/micro-targeting/) - [marketing message](https://www.basicbananas.com/tag/marketing-message/) - [customer language](https://www.basicbananas.com/tag/customer-language/) - [engaging on camera](https://www.basicbananas.com/tag/engaging-on-camera/) - [video marketing](https://www.basicbananas.com/tag/video-marketing/) - [brand trust](https://www.basicbananas.com/tag/brand-trust/) - [video tips](https://www.basicbananas.com/tag/video-tips/) - [Amazon leadership principles](https://www.basicbananas.com/tag/amazon-leadership-principles/) - [Amazon success](https://www.basicbananas.com/tag/amazon-success/) - [Jeff Bezos](https://www.basicbananas.com/tag/jeff-bezos/) - [leadership strategy](https://www.basicbananas.com/tag/leadership-strategy/) - [retail growth](https://www.basicbananas.com/tag/retail-growth/) - [entering a new market](https://www.basicbananas.com/tag/entering-a-new-market/) - [business expansion](https://www.basicbananas.com/tag/business-expansion/) - [growth strategy](https://www.basicbananas.com/tag/growth-strategy/) - [business tips](https://www.basicbananas.com/tag/business-tips/) - [resilience to failure](https://www.basicbananas.com/tag/resilience-to-failure/) - [overcoming failure](https://www.basicbananas.com/tag/overcoming-failure/) - [business grit](https://www.basicbananas.com/tag/business-grit/) - [tough love](https://www.basicbananas.com/tag/tough-love/) - [FromBurnoutToFreedom](https://www.basicbananas.com/tag/fromburnouttofreedom/) - [BusinessTransformation](https://www.basicbananas.com/tag/businesstransformation/) - [EntrepreneurLife](https://www.basicbananas.com/tag/entrepreneurlife/) - [WorkLifeBalance](https://www.basicbananas.com/tag/worklifebalance/) - [LifeByDesign](https://www.basicbananas.com/tag/lifebydesign/) - [StartupJourney](https://www.basicbananas.com/tag/startupjourney/) - [marketing for lawyers](https://www.basicbananas.com/tag/marketing-for-lawyers/) - [law firm scaling](https://www.basicbananas.com/tag/law-firm-scaling/) - [Family Focus Legal](https://www.basicbananas.com/tag/family-focus-legal/) - [case study](https://www.basicbananas.com/tag/case-study/) - [authentic marketing](https://www.basicbananas.com/tag/authentic-marketing/) - [legal marketing strategies](https://www.basicbananas.com/tag/legal-marketing-strategies/) - [AIMarketing](https://www.basicbananas.com/tag/aimarketing/) - [increase business profits](https://www.basicbananas.com/tag/increase-business-profits/) - [revenue strategies](https://www.basicbananas.com/tag/revenue-strategies/) - [profit margins](https://www.basicbananas.com/tag/profit-margins/) - [financial growth](https://www.basicbananas.com/tag/financial-growth/) - [Facebook chat bots](https://www.basicbananas.com/tag/facebook-chat-bots/) - [audience engagement](https://www.basicbananas.com/tag/audience-engagement/) - [before and after case studies](https://www.basicbananas.com/tag/before-and-after-case-studies/) - [Julia Brun](https://www.basicbananas.com/tag/julia-brun/) - [client success](https://www.basicbananas.com/tag/client-success/) - [change direction as a business owner](https://www.basicbananas.com/tag/change-direction-as-a-business-owner/) - [business pivot](https://www.basicbananas.com/tag/business-pivot/) - [starting a new business](https://www.basicbananas.com/tag/starting-a-new-business/) - [entrepreneur journey](https://www.basicbananas.com/tag/entrepreneur-journey/) - [Sarah Griffiths](https://www.basicbananas.com/tag/sarah-griffiths/) - [business transition](https://www.basicbananas.com/tag/business-transition/) - [inner guidance](https://www.basicbananas.com/tag/inner-guidance/) - [turn a business around](https://www.basicbananas.com/tag/turn-a-business-around/) - [business profitability](https://www.basicbananas.com/tag/business-profitability/) - [Erik Hatterscheidt](https://www.basicbananas.com/tag/erik-hatterscheidt/) - [predictable growth](https://www.basicbananas.com/tag/predictable-growth/) - [marketing education](https://www.basicbananas.com/tag/marketing-education/) - [business turnaround](https://www.basicbananas.com/tag/business-turnaround/) - [Basic Bananas Canada](https://www.basicbananas.com/tag/basic-bananas-canada/) - [balancing business and lifestyle](https://www.basicbananas.com/tag/balancing-business-and-lifestyle/) - [business sustainability](https://www.basicbananas.com/tag/business-sustainability/) - [entrepreneur health](https://www.basicbananas.com/tag/entrepreneur-health/) - [feed your inspiration](https://www.basicbananas.com/tag/feed-your-inspiration/) - [business creativity](https://www.basicbananas.com/tag/business-creativity/) - [entrepreneur mindset](https://www.basicbananas.com/tag/entrepreneur-mindset/) - [inspiration for business](https://www.basicbananas.com/tag/inspiration-for-business/) - [tech tools for business](https://www.basicbananas.com/tag/tech-tools-for-business/) - [remote team tools](https://www.basicbananas.com/tag/remote-team-tools/) - [small business systems](https://www.basicbananas.com/tag/small-business-systems/) - [Slack](https://www.basicbananas.com/tag/slack/) - [Trello](https://www.basicbananas.com/tag/trello/) - [Ontraport](https://www.basicbananas.com/tag/ontraport/) - [reaching long-term goals](https://www.basicbananas.com/tag/reaching-long-term-goals/) - [incremental progress](https://www.basicbananas.com/tag/incremental-progress/) - [meditation for success](https://www.basicbananas.com/tag/meditation-for-success/) - [mindfulness for entrepreneurs](https://www.basicbananas.com/tag/mindfulness-for-entrepreneurs/) - [business performance](https://www.basicbananas.com/tag/business-performance/) - [mental clarity](https://www.basicbananas.com/tag/mental-clarity/) - [team wellness](https://www.basicbananas.com/tag/team-wellness/) - [yearly business theme](https://www.basicbananas.com/tag/yearly-business-theme/) - [business focus](https://www.basicbananas.com/tag/business-focus/) - [messenger bots](https://www.basicbananas.com/tag/messenger-bots/) - [ManyChat](https://www.basicbananas.com/tag/manychat/) - [taking time out](https://www.basicbananas.com/tag/taking-time-out/) - [business burnout](https://www.basicbananas.com/tag/business-burnout/) - [fun in business](https://www.basicbananas.com/tag/fun-in-business/) - [Claude skills](https://www.basicbananas.com/tag/claude-skills/) - [BusinessFreedom](https://www.basicbananas.com/tag/businessfreedom/) - [LifestyleBusiness](https://www.basicbananas.com/tag/lifestylebusiness/) - [ChatGPT Apps feature](https://www.basicbananas.com/tag/chatgpt-apps-feature/) - [AI integrations](https://www.basicbananas.com/tag/ai-integrations/) - [AI productivity tools](https://www.basicbananas.com/tag/ai-productivity-tools/) - [ChatGPT tutorial](https://www.basicbananas.com/tag/chatgpt-tutorial/) - [social media marketing tool](https://www.basicbananas.com/tag/social-media-marketing-tool/) - [digital real estate](https://www.basicbananas.com/tag/digital-real-estate/) - [boost your bottom line](https://www.basicbananas.com/tag/boost-your-bottom-line/) - [holiday marketing campaigns](https://www.basicbananas.com/tag/holiday-marketing-campaigns/) - [sales incentives](https://www.basicbananas.com/tag/sales-incentives/) - [year-end sales](https://www.basicbananas.com/tag/year-end-sales/) - [marketing trends](https://www.basicbananas.com/tag/marketing-trends/) - [historical marketing](https://www.basicbananas.com/tag/historical-marketing/) - [campaign performance](https://www.basicbananas.com/tag/campaign-performance/)