In this episode Franziska and Christo share the steps which they follow to make a brand stand out. Even though you are in a competitive industry there are ways to make you appear as a one and only. You must make your brand talkaboutable if you want to be talked about.

In this episode they share a framework with 4 steps any business owner can take to make their brand more attractive and more noticeable in a crowded market.

The framework includes:

1. Get clear on who you are selling to

2. Define what will be attractive to your market.

3. Amplify the things you want to be known for through every touch point

4. Give Value; 1) Get attention 2) engage 3) Own your audience