7 Small Business Marketing Ideas :: Marketing for Small Business :: Basic Bananas

Small Business Marketing Mistake No 1: Marketing to Everybody!

Basic Bananas — Wed, 16 May 2012 23:54:19 +0000

Meet Miss No No and Mr Golfer!

This is the first video tip in a series of six videos talking about ‘the six biggest marketing mistakes small businesses make and how to avoid them!’

In this first short video you will discover why marketing to everyone is not a good idea for a small business.

Find out how to determine your target market and why having a niche market is so effective for a small business.

Please share your thoughts below, we’d love to hear your thoughts: What is your target market? And where do you find them?

If you like these videos, please subscribe to the Basic Bananas TV channel on YouTube to receive any future video tips!

Richard Forrest – Director of Forrest Marketing Group

admin — Mon, 14 May 2012 00:21:40 +0000

Richard Forrest has grown Forrest Marketing Group (FMG) from a team of 4 to a team of 36 in only 6 years.
Specialising in a field most people shy away from; cold calling.
In this episode Richard shares some of the secrets to his success and rapid growth, plus tips to grow your business using the telephone.

Stacey Randell – Manly Chamber of Commerce

admin — Sun, 06 May 2012 23:16:34 +0000

Stacey Randell joins us from the Manly Chamber of Commerce. Stacey takes us behind the scenes in a chamber of commerce. Find out whether being part of a chamber could be beneficial for your business growth.

Tania Usher – Founder and Publisher of DARE Magazine

admin — Wed, 02 May 2012 22:45:51 +0000

Tania Usher, founder and publisher of DARE talks about how to create a memorable brand, female entrepreneurship and her success secrets.
Get DARE for free at www.dareoutloud.com

Small Business Marketing Tip: How to become an expert [WARNING: very funny!]

Basic Bananas — Wed, 02 May 2012 22:12:33 +0000

In this short video tip you will discover how to become an expert or guru in your business.

Big WARNING: This must be the funniest video tip I’ve ever watched! Laughing guaranteed!

Discover the steps to become a guru including…

The power of knowledge
Do the doing
Wisdom generosity
Get others to talk about you
Become famous

The funniest part is at minute 5.22! Enjoy this video (we certainly enjoyed making it for you:-)).

What’s YOUR opinion? What do you think about becoming an expert? Do you have any ‘guru’ experiences you can share? We’d love to hear from you.

If you like these videos, please subscribe to the Basic Bananas TV channel on YouTube and say hi over there!!

Small Business Marketing Tip: Why size doesn’t matter….or does it?

Basic Bananas — Thu, 19 Apr 2012 04:31:46 +0000

A very interesting take on whether size matters when it comes to small business marketing.
We had a big discussion here at Basic Bananas about whether size matters (most girls believe that it doesn’t:-)). Our general conclusion is that size matters depending on your target market.

Watch this short video clip to find out why!

What do YOU think, does size matter? We’d love to hear your opinion. Please post your comment below!

If you like these videos, please subscribe to the Basic Bananas TV channel on YouTube and say hi over there!

Jared O’Toole – Co-founder of Under30CEO

admin — Tue, 17 Apr 2012 09:55:14 +0000

Meet Jared O’Toole, co-founder of Under30CEO, an online and offline platform covering news, advice, trends and events about early stage businesses.
Discover some of the biggest mistakes start up businesses make and why sharing information freely is so important.

Shellie Hunt – Success is by Design

admin — Thu, 12 Apr 2012 03:44:13 +0000

Discover how you can create success in your own life and business and overcome any self-doubt. Shellie Hunt shares why success is not something that only happens to the lucky or gifted.

Marketing Tip: What is Branding?

Basic Bananas — Wed, 04 Apr 2012 22:11:21 +0000

What is branding? Your business branding is your business identity! In this short video tip we’ll have a look at small business branding and what is important to consider to grow your own brand.

One of the most important things in regards to your branding is consistency!
The more consistent you are with your branding, the more familiarity you will create, the more trust people will have and the more sales you will make. Sounds easy, right?

Please post a link to your own website below so we can check out your brand! Shameless self promotion:-)!
Also, what is your top branding tip?

If you like these videos, please subscribe to the Basic Bananas TV channel on YouTube.

Fiona Anson and Ali Baker – Owners of ‘HireMeUp’

admin — Mon, 02 Apr 2012 20:54:13 +0000

Fiona Anson and Ali Baker are the owners of the fastest growing part time job board – ‘HireMeUp’. They answer the need for businesses looking for part time staff. From small businesses right through to big businesses like Foxtel and … Continue reading →

Marketing Tip: How to Create a Joint Venture

Basic Bananas — Thu, 29 Mar 2012 03:01:33 +0000

What is a joint venture? Great question! A joint venture (or strategic alliance) is an agreement between two or more businesses to help each other attract more clients and expand their businesses.

In this video tip you will discover the 5 keys to making your joint venture a success:
1. Select the right joint venture partner
2. Offer value to your joint venture partner/s
3. Give your joint venture partners a trial or sample
4. Organise all the marketing materials needed
5. Look after your new clients

PS: In this example we have a hairdresser and a coffee shop owner forming a joint venture. Don’t laugh at the characters:-), it’s a visual learning experience!

If you like these videos, please subscribe to the Basic Bananas TV channel on YouTube.

Deb Carr – Founder of Voxy Lady

admin — Tue, 27 Mar 2012 20:52:43 +0000

Deb Carr is a successful business owner and the founder of Voxy Lady, Australia’s only women’s speaker bureau. In this episodes Deb shares her business insights.

Marketing Tip: How to Fill Your Room

Basic Bananas — Wed, 21 Mar 2012 15:18:40 +0000

Running a workshop or seminar is one of the best strategies for a small business owner to attract more clients.
But how do you fill a room? A lot of our clients often ask us how to get people to come to their events so we thought we’d share some strategies with you.

Some of the key strategies we share in this video tip include:
- Having a database helps
- Everyone loves referrals
- Social media can be your best friend
- Webinars in your pajamas
- Pay per click advertising
- Being a speaker can be very effective
- Gift vouchers are appreciated

How do YOU fill your room? Please share your tips and tricks below.

Mandy Holloway – Courageous Leaders

admin — Mon, 19 Mar 2012 20:50:52 +0000

Mandy Holloway, an expert in leadership skills, has been a successful business owner for over a decade. Her business Courageous Leaders helps people awaken the leader within. In this episode Mandy shares how you can become a courageous leader!

Marketing Tip: How to Create Your Ideal Life

Basic Bananas — Wed, 14 Mar 2012 23:03:16 +0000

Do you sometimes dream about working from a remote beach, sitting in a hammock, sipping your favourite cocktail while making business calls?

In this video tip you will discover how to create your ideal life around your small business.
There are 6 steps you can take right now to come closer to living your ideal life:

1. Get really clear on what your ideal life looks like.
2. Define the small steps in your business that help you get there.
3. Take time out to sit back and look at your business from the outside.
4. Say no more often!
5. Celebrate your achievements along the way.
6. If you really hate your business, build another one you are passionate about (with your ideal lifestyle in mind!)

How does your ideal life look like? Please share your thoughts below.

If you like these videos, please subscribe to Basic Bananas TV on YouTube.

Debra Jarvis

admin — Mon, 12 Mar 2012 20:49:21 +0000

Debra specialises in Feng Shui principles to help people turn their offices and workplaces into a powerhouse for success.
Debra has succeeded against the odds and in this interview shares her secrets to success in over twelve years in business.

Marketing Tip: Marketing Planning is Important

admin — Thu, 08 Mar 2012 04:13:16 +0000

In this video marketing tip you will discover the most important ingredients to creating your marketing strategy. Having a marketing plan is crucial for any small business to succeed. The good news is that it doesn’t have to be that complicated!

The 7 ingredients we look at are:
- Your business vision, mission and values
- Your ideal client
- Research your competitors
- Look at your products and services
- Your unique selling proposition
- Your marketing strategies
- Your financial goals

Have you planned your marketing strategies yet? Please share your thoughts below.

Please help us spread the love by sharing it on your social networks! Thank you!

Peta Simpson – Founder of New Staff Solutions

admin — Mon, 05 Mar 2012 20:47:40 +0000

Peta Simpson founded New Staff Solutions 2 months after a redundancy and quickly grew her business to 9 staff.
Learn the secrets of a HR professional.
A must for all small business owners looking to grow.

Marketing Tip: Is Online Marketing Dead?

admin — Wed, 29 Feb 2012 11:32:58 +0000

What’s all this hype about online marketing being dead for small businesses?
Even though online marketing has changed and is still changing fast, it is still an amazing way to market
your small business and gain exposure.

Discover why online marketing is so important for your small business.
And what’s Betty Boob got to do with online marketing?

Please share your thoughts about online marketing below!

JB Glossinger – Founder of morningcoach.com and world famous personal development coach

admin — Sun, 26 Feb 2012 20:46:02 +0000

Our special guest today is JB Glossinger, the founder of morningcoach.com, the world’s largest ‘real time’ personal development resource on the web. Discover how to find your true passion, the importance of being authentic and real and why consistency is so important.