PERCEPTION shows business owners how to harness a new way of thinking to increase profits and make their products and services irresistible.

Franziska Iseli and Christo Hall are renowned for their unique approach to marketing and entrepreneurship. In PERCEPTION, they share the strategies that will help you make your products, services and ideas more attractive, so you can generate a following of loyal fans and become the obvious choice within your market.

Franziska and Christo are internationally renowned speakers, entrepreneurs and adventurers known for their thought-leadership, pushing the boundaries and doing things a bit differently.

They are the founders of Basic Bananas, the world’s largest provider of marketing education and a few other businesses.